Only B2B

OCTOBER 5, 2023

In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a transformative strategy, far more than just a fleeting industry buzzword. ABM represents a fundamental shift in the way businesses engage with other businesses. It moves away from the traditional scattergun approach of mass marketing and instead focuses on precision, personalization, and cultivating meaningful relationships with high-value accounts.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking B2B Marketing 62

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content.

Social Media 194

Social Media Media Twitter ROI 194

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. And doing it well, at scale, is a skill that separates the best sales reps from the rest.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

ANNUITAS

OCTOBER 5, 2023

Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. But at its last month’s Dreamforce event in San Francisco, the company took the AI concept and ran with it — with AI being the central theme of this year’s conference.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

33Across

OCTOBER 5, 2023

eMarketer's Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for. The post Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying appeared first on 33Across.

Buy 114

Buy Emarketing Verticals Trends 114

Content Marketing Institute

OCTOBER 5, 2023

The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.

Content 112

Content Paid Search Agency Marketing Content Marketing 112

Martech

OCTOBER 5, 2023

Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Mobile Advertising 111

The Daily Egg

OCTOBER 5, 2023

When you need inbound telephone capabilities to help you appear like a larger professional company to customers, the 800.com business phone number. The post 800.com Review appeared first on The Daily Egg.

Companies 111

Companies Business 111

Martech

OCTOBER 5, 2023

This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe expects over $220 billion in online sales this year. Buy Now Pay Later is expected to drive some $17 billion in sales, a dramatic increase of 16.9% over 2022.

Forecasting 109

Forecasting Spending eCommerce Amazon 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests. Providing the proper content recommendations can enhance user engagement and build brand trust, leading to longer site visits and better conversion rates if the content aligns with their interests, delivers value, and answers their queri

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Is the pressure of crafting the perfect creator profile stressing you out? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

The Daily Egg

OCTOBER 5, 2023

If you have an ecommerce store, you probably understand the power of discounts and promotions for marketing. Of course, trying to implement. The post YayPricing Review appeared first on The Daily Egg.

eCommerce 107

eCommerce Course Promotion Marketing Websites 107

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness.

Peer-to-peer 106

Peer-to-peer Tools Comparison Advertising Benchmark 106

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics? Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Advertising Agencies 103

Advertising Agencies Media eCommerce Cost Per Click 103

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 102

Bannersnack

OCTOBER 5, 2023

2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine. More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production. Advertising has been under significant changes driven by advancements in technology and shifts in consumer behavior (new digital channels, higher expectations related to personalization and targeting, challenges regarding priv

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Forrester B2B

OCTOBER 5, 2023

Curious of how long the shift to buying groups and opportunities takes? Register for Forrester’s webinar to find out how Reltio made this transformation in just 60 days.

Process 91

Process Webinar Metrics Buy B2B Sales 91

Square 2 Marketing

OCTOBER 5, 2023

With HubSpot’s expanding capabilities and advanced feature set, the tools are becoming more and more powerful. However, if you don’t have the expertise to leverage the new capabilities, your company isn’t going to see the full value that HubSpot delivers. This also means your marketing, sales and customer service initiatives could be underperforming because you’re not leveraging the tools to their potential.

Hubspot 89

Hubspot Features Lead Scoring Lead Ranking 89

SendGrid

OCTOBER 5, 2023

Learn about the importance of IP warm-up and tips to do an IP warm-up the right way to improve your email deliverability. The post IP Warm-Up for Email Deliverability: Tips and Best Practices appeared first on SendGrid.

Deliverability 87

Deliverability Practices Tips Best Practices 87

DivvyHQ

OCTOBER 5, 2023

If your marketing can best be described as one campaign after another, we need to have a little chat. At a minimun, you should dig into our latest article to learn why you need to shift your mindset, and how to start executing an audience-centered approach via content marketing.

Campaigns 84

Campaigns Planning Marketing & Strategy Marketing 84

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Reputation Management is Paramount In 2023, reputation management is more critical than ever.

PR 65

PR Trends Public Relations Transparency 65

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. The summit was not only enlightening but also showcased the innovative spirit that drives the marketing sector forward. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Digilant

OCTOBER 5, 2023

Today’s consumer spends nearly seven hours a day online. So, it should come as no surprise that seven of the ten most popular channels these users rely on for product discovery are digital. During this discovery stage, shoppers may organically end up on your website or social page — but it’s best not to leave it up to chance. In today’s digitally saturated, hyper-competitive market, it can be tricky to nail down exactly which tactics help keep your brand top of mind with consumers versus

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

SmartBug Media

OCTOBER 5, 2023

Data is essential to making smart business decisions, but not all data is equally valuable. Enhance your data-driven decision-making by understanding what KPI dashboards can do for you and which reports you should consistently review. What Is a KPI Dashboard? Simply put, a KPI dashboard is a group of related reports that visually display data for clear data-driven decision-making.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Whether you’re new to social selling or looking to revamp your strategy, you might be wondering where these social sellers are finding success.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Exo B2B

OCTOBER 5, 2023

How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. I’m talking about CMI World, which took place last week in Washington, D.C. And B2B Forum, which wraps up tomorrow in Boston. And guess which topic monopolized both presentations and conversations? A big elephant in the room at B2B Forum.

Marketing AI 52

Marketing AI B2B Conference Gartner 52

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. The eternal outreach channel connects businesses, fosters client relationships, and fuels growth. As we’ll explore, email marketing is the beating heart of many B2B campaigns. It’s a direct line of communication to potential clients, partners, and industry peers.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52