Trending Sources

Indicating Purchase Intent


What if you could tell exactly when a customer was interested in purchasing from you? With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. There is evidence that Facebook may be working on a “want” button as way to indicate purchase intent. A question of intent. The concepts behind Facebook’s rumored “WANT” button are rooted in the idea of the “intention economy” and are generalizable beyond the Facebook ecosystem. What do you think?

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. In a complex sale, the journey can be long and challenging to help people move from initial interest to purchase intent. It’s about progression. Building trust.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

During this stage, you’ll share content to help progress them from interest towards purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. Let me explain. Three Lead Generation Stages You Need to Nurture.

Introduction to Lead Management

B2B Lead Generation Blog

Lead nurturing (Progressing early stage leads from interest toward purchase intent). Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI. Are they a fit?

Why Conversion Is More Important Than Traffic for Generating Sales


Here are some reasons traffic may increase, but conversions decrease : The content does not match the intent of the search phrase driving the traffic. The website content directly links to what you are selling, but it is TOFU content reviewed during the initial research stage and not during the purchasing stage. Continue reading to learn about the other two. Look Familiar?

How To Use Content Marketing To Be An Incredible Seller

B2B Marketing Insider

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it! Do you want to hear a social selling fairy tale? Source: Nielsen). Source: Nielsen).

Why CMOs Need To Be Bullish On Mobile DMPs

It's All About Revenue

70% of us use 3 or more channels to research a purchase. Consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Stats Incredible.

Is SEO Dead? Long Live Social Search!

B2B Marketing Insider

Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. In other words, search engines will increasingly be driven by personal interaction such as voting, ranking, and commenting in order to better understand the intent of the reader. Let’s start with the basics of SEO. The leading organic search result was a Pinterest page.

Search 114

15 Stats Every Digital Publisher Needs to Know [SlideShare]


People who click on native ads have a higher purchase intent than those who click on banner ads." The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. and how this information impacts your bottom line.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent. Overcoming Information density. Watch for exciting new content forms in the near future.

Dwell 159

Oracle Selected as Strong Leader Among Digital Marketing Platforms

It's All About Revenue

The Oracle BlueKai Audience Data Marketplace aggregates data from more than 350 data providers globally to provide anonymous online profile information and purchasing intent for more than 700 million consumers. Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. ” (Page 8).

SWOT 118

What is Predictive Marketing?


Here are some examples of data sets that could theoretically be combined with your internal databases to develop relationships in a predictive model today: Purchase intent data (web site visits, social media scraping). Prior to 2011, the term "predictive marketing" had almost. zero search interest on Google. Is predictive marketing new? Rise of the learning machines.

API 92

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

It's All About Revenue

An IAB study found that consumers that view a consistent message across multiple channels increase their purchase intent by 90% and improve their perception of that brand by 68%. Multiple Channels Consulted for the Purchase Process. However, they also want you to talk to them on other channels, including digital and traditional channels. Say it the Same Way Everywhere.

Why B2B Marketers are Flocking to Native Advertising in 2015


Purchase intent is 53% higher for native ads. The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Native ads generate 82% more brand lift. Curation

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know


This demonstrates that leads from the search channel have significant purchasing intent. (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important.

The 3 Massive Marketing Hang-ups Account-Based Marketing Can Solve


MQLs don’t fit your customer profile or don’t have enough purchase intent. B2B purchase decisions aren’t usually made by one person, but rather by a group of people with divergent interests and priorities. Most B2B purchases now require approval from more than five stakeholders, according to CEB. What problems or challenges do you face? Could ABM be a solution? Great.

The Truth About the ROI of Online Video Ads, in 5 Charts


A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). Brands can shell out up to five times more money for big video players on sites in the comScore top 10, but Nielsen found that these factors had almost no impact on purchase intent.

Cable 36

Seven Ways to Humanize B2B Marketing


However, our research also shows that ‘personal value’ is twice as powerful as business value in achieving a broad range of commercial objectives (including awareness, consideration, purchase intent, willingness to pay a premium, loyalty, willingness to recommend).” The notion that business buyers are dispassionate and coldly rational is overstated. Tell stories.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”

The Phrenology of the Modern B2B Marketer

It's All About Revenue

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Now we can actually see inside their minds. Don’t ask us how. That’s a secret of the highest order. We call it, The Phrenology of the Modern B2B Marketer.

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

It's All About Revenue

Unlike previous, snapshot studies of consumer intent or self-reported behavior, this project involves both quantitative and qualitative studies of the same sample of consumers during two distinct time periods: October, when consumers are generally in the planning stages, and mid-December, when consumers have either largely finished or are still actively engaged in holiday shopping. You can encourage a purchase by maintaining a focused presence in consumers’ inboxes based on their search and discovery history. It’s the most wonderful time of year! Marketing Efficiency

Sponsored content and the economics of trust

grow - Practical Marketing Solutions

Sponsored content produces 18 percent higher lift in purchase intent and 9 percent higher lift for brand affinity than banner ads. The reasons are compelling: - 25 percent more consumers looked at sponsored articles than display ad units - Sponsored content produces 18 percent higher lift in purchase intent and 9 percent higher lift for brand affinity than banner ads.

Trust 102

Traditional vs. Predictive Lead Scoring


With advances in technology and the wide availability of purchase intent data, traditional lead scoring models are a thing of the past. Lead scoring is a methodology used to rank prospects against a scale that represents the likelihood that a lead will turn into sales and/or the perceived value that each lead represents to the organization. Because our world simply demands it. Clicks.

The Four C’s of Marketing Orchestration Testing

It's All About Revenue

If we look at purchase behavior we can then look at purchase intent! If we have intent and purchase behavior, maybe we can do predication modeling and basket analysis. − Purchase Behavior. − Purchase Intent. How many times have you sat around and thought “What should I test to increase my marketing’s effectiveness?”

Test 53

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

The first step to a modern keyword strategy is understanding the user intent behind target keywords. Keywords Rely on “User Intent”. Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. How we use them in an SEO strategy, however, is always evolving.

Marketing Goes Mobile and Global (MoGlo)


MoGlo Purchase Intent. Generalized mobile use is one thing, mobile purchase intent is quite another. Consumer Interest in Making Purchases via Mobile, by Region: Asia-Pacific countries: 42%. Similar to purchase intent, mobile payments are another significant business-friendly action, and as such, a trend for businesses to take note of. In India, 49.2

The Dark Future of Native Advertising

Digital B2B Marketing

A study published by IPG Media Labs (and underwritten by Forbes, whose BrandVoice is one of early Native Publishing programs relevant to B2B marketers) highlights the potential of branded content: Branded content meaningfully outperformed display advertising on every metric assessed, including lifts in awareness, brand favorability and purchase intent. Or is it? You can too.

23 Outstanding Social Media Marketing Guides


The brilliant Rebecca Lieb makes the case for defining and measuring key performance indicators (KPIs) for social media marketing efforts rather than trying to force measures of return on investment (ROI), noting that “Measuring message amplification (or brand metrics such as purchase intent, favorability, or consideration) isn’t unrelated to ROI. do that for me?”

Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves


Therefore, your team needs to have a firm grasp of the marketing funnel and how it works, what campaign ROI metrics advertisers care about, and which audience insights matter to advertisers (whether it’s purchase intent, demographics, or another set of metrics). Perhaps most important however, sales is a key piece of implementing any new advertiser program. They might guess wrong.

MQL 34

This Week in Content Marketing: Audience, Not Content, Is the Real Asset

Junta 42

HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. Simultaneously serving as a successful marketing vehicle, a proven driver of purchase intent, and a revenue generator, it’s a stellar example of the multiple levels of value content marketing can provide for a business. This week’s show. Content marketing in the news.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

It’s a compelling case, but then Josh goes further: “A solid model for understanding Web advertising is the purchase intent funnel. He continues: “At the narrow bottom of the funnel is demand fulfillment – convincing someone ready to make a purchase of what specifically they should buy.”. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment.

Why Video Is Crucial to Your Marketing Automation Strategy

Modern B2B Marketing

With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. He certainly should be, as the consumption of your video content is just as strong an indicator of buyer intent as any other type of content consumption.

Tips for your professional B2B corporate video production project


And Unruly also has something to say about video advertising in that video increases purchase intent by 97%, and brand association by 139%. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? For these reasons, the use of B2B corporate video production is becoming more prevalent. Have good audio. Two cameras.

ROI 77

Why Emotion Matters in B2B Marketing

It's All About Revenue

By building emotional connections with their customers, which can drive important purchase outcomes like purchase intent and pricing power. B2B purchasers are almost 50% more likely to buy a product or service when they see personal value in their business purchase decision, the study found. Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and more.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place! I remember questioning where all this blogging was going to take us. Technology.

Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt

CMO Essentials

Start there, plant the right seeds for your product in general, buyer-relevant topics, and then allow your buyers’ interest and purchase intent to grow. I’m always hearing from marketers who struggle with the top of the funnel. Your buyer has a whole life outside of your product, one that likely has priorities and job objectives that have nothing to do with your product. Yup dirt.

How Publishers Can Increase Time on Site


The longer someone remains on your site , the more likely they are to convert on an offer or display some other trackable form of purchase intent. As you move down the funnel however, your job is to identify those visitors who are demonstrating more interest in your content, and possibly more purchase intent. Why Time on Site is Important. We’ll start with an example.

Sites 28