Act-On

SEPTEMBER 24, 2023

ALT tags are also important for social sharing. A few social platforms, like Pinterest, will use the ALT tag copy as the default description. So make sure your ALT tags make sense in case they are displayed to readers on social media. Simple SEO: Use keywords in the file names of documents and images.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads.

Linkedin 84

Linkedin Paid Search Agency Ads Campaigns 84

Webbiquity

NOVEMBER 21, 2021

Restream enables you to stream live to 30+ social platforms at once. You’ll even get a digital certificate, documenting how your purchase did some good for the world. Replacing multiple plugins with Booster simplifies your WordPress management, enhances site security, and improves page loading speed. Social Warfare.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Channels you’ll use to disperse and distribute content (social, email, paid, etc.).

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. This makes keyword research for hashtags critical in social media. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

KoMarketing Associates

FEBRUARY 7, 2018

To better understand its overall impact on marketing strategies, Buffer and Social Media Week recently conducted the “State of Social 2018.” Half of the respondents said that they do not have a documented social media strategy. Facebook and Paid Social Marketing.

Facebook 249

Facebook Video Marketing Social Media Content 249

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. Having a documented communication strategy will help expand brand awareness, connect with your audience, and drive sales. Support small businesses. Loyalty helps attract new customers through word of mouth and the creation of positive online reviews.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands. Who will own the shared editorial calendar, and how will you transfer SEO authority from the old site(s) to the new one?

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Vision Edge Marketing

OCTOBER 13, 2020

Document what the website changes are intended to achieve in quantifiable terms. It also includes understanding the current behavior flow on your site, how the visitor behavior matches to the customer journey, and what changes if any are needed to the site to support this journey. Distribute your weight.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Optinmonster

OCTOBER 29, 2023

65% of content marketers say they have a documented content strategy. Social Media Blogging Statistics 66% of marketers reported using blogs in their social media content in 2017. LinkedIn is the most effective social media platform for delivering content and securing audience engagement. Tumblr had 456.1

Statistics 96

Statistics Paid Content Stats Blogger 96

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Improves NPS score: By showing your customers that you value their support, you incentivize them to post authentic, positive voluntary reviews and provide honest feedback on social media. Guest post by Alain Glaeser.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Top Rank Marketing

FEBRUARY 19, 2024

Keys to gaining reach on LinkedIn as a brand Based on studies, documentation and first-party updates, here are six key approaches and adjustments to help your content gain traction with the LinkedIn algorithm. This is, of course, at odds with outbound links that take those users off the site.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Contently

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. In order to reach the c-suite of tomorrow, Dell knew it had to target a younger audience with an emphasis on social impact stories.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Contently

APRIL 6, 2023

Sometimes, knowing your customers can enact social change as well as increase brand affinity. percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Navigate the Channel

NOVEMBER 6, 2023

These days, it’s all about interaction , and it’s absolutely critical to actively create an ongoing relationship with site visitors in order to get the most out of your website investment. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Zoominfo

JULY 13, 2020

Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. You can cross reference demographic data with site metrics or revenue to identify your most valuable demographics. But where does it come from? Step 3: Create Your Persona.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Brightedge

AUGUST 8, 2022

Marketers will also see noticeably higher conversion rates from a site that is not only mobile-ready but fully optimized. Google has published extensive documentation on Search Central about how web admins can optimize their site and troubleshoot common errors. It’s also absolutely non-negotiable from an SEO standpoint.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Optinmonster

MARCH 4, 2024

Here are scenarios where split testing shines: Website Redesigns: Before overhauling your entire site, test page elements individually to understand their impact on user behavior. Document and Share Insights Document the testing process, results, and insights from your split test. Join OptinMonster today !

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Biznology

APRIL 9, 2018

Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Social listening is another valuable digital insight practice that every company should be investing in. Content is keyword. Listen and learn.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

Optinmonster

APRIL 24, 2024

In our full documentation on single and double opt-ins , you’ll find a list of all the ESPs that OptinMonster has native integrations for. With our 100+ pre-made templates and easy drag-and-drop builder, you can have a campaign up and running on your site in mere minutes. That would be OptinMonster.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Modern B2B

JANUARY 10, 2024

If you take extracts from the asset or publish the whole thing ungated, you’re boosting your ranking for key terms, and increasing the value for your site users. Telling your board that you plan to delete all the forms off your site and stop collecting lead data might not go down too well.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Salesforce Marketing Cloud

APRIL 22, 2024

On her site, she shared important accomplishments and work, including web design projects and Salesforce certifications. Giving back to my community is one of the core values on my portfolio site.” With my portfolio, I can showcase my work more in-depth than through LinkedIn or a resume alone.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager. Creative copywriting.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Consider whether it has the following capabilities in terms of general distribution and sharing: Embed on multiple platforms (like your website or content experience sites). Social channel integration.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. Let’s spend a minute on two elements of traffic KPIs that we find particularly interesting to evaluate: Time on site and bounce rate. No deep dive.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Optinmonster

APRIL 12, 2024

Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry. Case Studies Provide Social Proof In this technology age, customers have become more demanding in terms of proof.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Kevin Indig

JULY 31, 2023

But footer optimization allows you to squeeze a bit more SEO juice out of your site and helps users find what they’re looking for. They contain a lot more links and visuals than most sites use. Strong footers can enhance the aesthetic of your site. My central argument is optimization is low-hanging fruit.

PageRank 98

PageRank Microsite Comparison SEO 98

Parse.ly

APRIL 20, 2023

Campaigns is a feature that helps you track how your team’s distribution efforts—digital advertising, social sharing, and newsletter programs—drive traffic to your site. Read our documentation to learn how to set up Goals. Medium Medium is used to identify the marketing channel, like social, email, or paid. Get a Parse.ly

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

ClearVoice

SEPTEMBER 14, 2021

Longer content also tends to earn more quality backlinks from other authoritative sites, which is an important ranking factor. In the same way, longer content also tends to get shared more often on social media by industry leaders and influencers, bringing more traffic to the piece. Writing In-Depth Content That Ranks.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. It needs to be documented and refined over time using measurement and analysis. Track the number of unique visitors, page views, and time spent on the site.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Martech

FEBRUARY 1, 2023

According to GA4 documentation, the following criteria must be met for the traffic to be considered from the email channel: Source ( utm_source ) = email|e-mail|e_mail|e mail Medium ( utm_medium ) = email|e-mail|e_mail|e mail For those not familiar with regular expressions (or regex), let’s break this down. Paid Shopping. Cross-network.

Tagging 122

Tagging CPC Cost Per Click Campaigns 122

Martech

MARCH 6, 2023

Today, the outputs of ChatGPT are impressive in documentation areas. a particular document or sentence). Privacy or confidentiality ChatGPT users should treat the information generated as a public site post and avoid publishing personally identifiable, company or client information. Updating social posts. Creating blogs.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Martech

JUNE 9, 2022

display ad campaigns or social media marketing)? What reporting do you provide that will document the ROI from our efforts? What are the training options, i.e., is it online only…or will you send people to our location to train us on site? What does the onboarding process entail and how long will it take?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Email Marketing 114

nDash

OCTOBER 13, 2022

Social media. Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. By using hashtags and quotes in the search feature on these sites, you can narrow your search to posts providing useful information for your pitch. Public information sources.

Research 98

Research FAQ Training Amazon 98