Trending Sources

Top Ways to Combat Rising CPC from Google Enhanced Campaigns

Fathom

Early results are in from the Google AdWords Enhanced Campaign migration; Google’s revenue was up 18% year-on-year and soon we expect a hefty increase in advertisers’ cost-per-click (CPC) due to Google Enhanced Campaigns. … Read the rest The post Top Ways to Combat Rising CPC from Google Enhanced Campaigns appeared first on Fathom. Why’s this so important?

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. Tags: Search Engine Marketing Thought Leader Interviews AdWords B2B CPC Search PPC search engine marketing SEM Terry Whalen This interview is focused on search engine marketing as it relates specifically to B2B.

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Organic vs paid social media: 12 myths vs realities

Biznology

Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Measurements showing the path to conversions, transactions, and sales are also used. The social media landscape is constantly evolving. Which one to use? MYTHS.

Seven Common AdWords Mistakes to Avoid

Webbiquity

Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). True, all other things being equal, a higher CTR and lower CPC are good things, as they mean more clicks for fewer dollars, but they should not be the primary focus. CPC may be much more valuable than another with a high CTR and $1.00

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Is it best to start with CPM, or CPC? Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business?

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LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Available On a CPC Basis. Although LinkedIn has had a CPC option before, the format and placement puts Sponsored Updates on par with other content updates, not relegated to low visibility ad space. By moving ads into the main stream, click rates should increase significantly from the 0.025% that has been reported as LinkedIn’s average click rate on CPC ads. Your Turn.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

To keep it simple, I focus on the following rule types: Keyword Level: Maximum CPC (Cost-per-click), Top of Page CPC (1st 3 ad positions), First Page CPC, and Pause. Ad Group Level: Default Maximum CPC, Pause. The rule below tells Google to increase keyword bid to the top 3 CPC estimate (based on auctions last 14 days) but don’t go over $8.00 Summary.

Click 101

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

To keep it simple, I focus on the following rule types: Keyword Level: Maximum CPC (Cost-per-click), Top of Page CPC (1st 3 ad positions), First Page CPC, and Pause. Ad Group Level: Default Maximum CPC, Pause. The rule below tells Google to increase keyword bid to the top 3 CPC estimate (based on auctions last 14 days) but don’t go over $8.00 Summary.

Click 101

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Cost-per-Click (CPC). The average CPC across all industries is $2.32 Trouble is, mastering Google AdWords is really tricky.

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Use Google Automation Tools to Make Your PPC Ads More Efficient

Vertical Response

SEO/SEM Small Business Marketing adwords adwords automation automated rules Automation Automation Tools Bid Management Software Bid scheduling budget scheduling CPC google google adwords Google Automation Tools keyword Marketing Blog naming conventions pay per click Ever wish you could schedule your pay per click (PPC) ads early in the morning for a new promotion? All rights reserved.

SEO 6

B2B Marketing Experience: The Case For and Against Gated Content

bizible

We found that gated content has a lower click-through-rate (CTR) and a cost-per-click (CPC) more than double that of ungated content. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook. Right? The argument for and against gated content has been going for years, with pendulum-like shifts in marketers’ attitudes and beliefs.

Case 91

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Spear’s engagement began with an audit and assessment of the pilot campaign, to gauge what learnings could be gleaned from the experiment, and also to help provide baseline data on which to project Cost Per Click (CPC) and potential ROI. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Sewell, Spear President.

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Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. With the CPC models that these platforms employ, it can be easy to start spending money, and doing so at a rapid rate. Keep in mind, the easier it is for the platforms to gain clicks to your content, the lower the CPC. You will have to raise your CPC when running more “niche” content. Oh, how the times have changed.

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Lastly, examine Cost-Per-Click (CPC) if you’re using a system that shares that information. A high CPC may indicate that the word itself is bid on a lot by advertisers and it might confirm that a keyword is truly bottom-of-funnel. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. Not likely. Top of Funnel: Awareness. Buy +.

Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

Up until this October, and for many years, this was the formula for Google Ad Rank: Your Ad Rank was simply your max CPC bid (the most you were willing to pay per click) multiplied by your Quality Score. In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? What Is Ad Rank?

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Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates. Download as PDF.

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

View the “CPC value,” which tells you the cost of paying for those specific keywords to drive traffic. Simply multiply the CPC by the number of organic search visitors and you will understand what you would have spent if you had used paid forms of traffic. Content marketing has traveled light years since its inception. What’s the best method for proving results? Time spent on site.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker. Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. There are two primary methods: Directly. Indirectly.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA. Let’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Get it?

What Does the Future of Facebook Advertising Look Like? [New Data]

Hubspot

Which types of Facebook ads are becoming more and less competitive in each market based on CTR, CPC, ad distribution, and budget. While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

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How To Measure Paid Media ROI (ROAS)

bizible

This results in an easy to measure cost per click (CPC) calculation. If they are being held to a lead goal, they want to know how much they are paying for leads, not clicks (CPL vs. CPC). Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. Cost Per Lead (CPL). As such, they want you to think and optimize in those terms.

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Facebook vs. Google: Choosing Between Digital Advertising Giants

Fathom

Keep reading to learn whether you’ll see less expensive cost-per-click (CPC) and more powerful return-on-investment (ROI) from Facebook or Google. CPC for Google is significantly higher than Facebook, though. Facebook and Google. Can you think of two names more synonymous with success in the tech industry? Getting the Most Bang for Your Buck Facebook vs. Google. and $22.84 Moz ).

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. CPC : Cost per Click. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If so, add it to the comments (and please define it!),

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SME CPM CPC CPL 103

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding. It’s best to always start with CPC because you’ll minimize the risk of potentially paying for thousands of impressions with no clicks to show for it. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Billion with Google in 2013. Twitter. Facebook.

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Paid Advertising 101: Understanding Search and Display Advertising

Synecore

In other words, the more relevant your ads and landing pages are to the user, the more likely it is that you will earn a higher Quality Score and thus reap the benefits of a stronger Ad Rank, which include higher page positioning and lower cost-per-click, or CPC (i.e. billion in online ad revenues in the US, up 22.5% year over year. billion, a 19% year-over-year increase. Read on. Keywords.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

The two options you have for any pay-per-click advertising are: Cost Per Click (CPC). When deciding between CPC and CPM, think about your end goal. On the other hand, if you want more people to click on your ads to drive traffic to your website or generate new leads, CPC might be better for you. LinkedIn is a highly valuable tool to network with like-minded professionals.

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The Definition of Quality Score [In Under 100 Words]

Hubspot

Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion. Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Google ranks Quality Score on a scale of 1-10 (with 10 being the best). Paid Search

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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

You should also pay attention to the CPC of each keyword. If a keyword has a high CPC, it's usually a good indication that keyword is generating revenue for people. We looked for keywords that were on Page 2 of Google's search results, had a nice amount of search volume, and a high CPC (based on the average CPC for their industry). You can tidy up your to-do list.

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Click Ad Fraud is out of control — Here’s how you can fight back

grow - Practical Marketing Solutions

“For CPC based advertisers who pay only for clicks, botnets are used as ‘click farms’ to generate clicks on keyword content-based ads, so the owners of these networks of fake sites can harvest the CPC based revenue.” Shift from CPM based ad impressions to performance type ads like CPC-based search ads where possible. ” Augustine Fou. Augustine Fou.

Ads 60

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

Synecore

As for bidding types, you can choose either CPC (cost per click) or CPM (cost per 1,000 impressions), although there is a $2 minimum cost for CPC, which means you pay at least $2 (or more, depending on whether or not you set your CPC bid price higher) every time someone clicks your ad. An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% Enough said.

3 Questions to Ask Before You Create a Facebook Ad

Vertical Response

One option that is available for any of the eight ad choices is Cost Per Click (CPC). Since most small business owners will be focusing on the “clicks to website” ads, we’ll concentrate on the CPC and CPA payment options. If you’re trying to drive traffic to your homepage or a special promotional landing page, the CPC option might be your best bet.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA. Let’s talk retargeting. For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Get it?

How to Evaluate Demand Opportunities in 5 Steps

bizible

Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand -- that could be ad buys on a cost per click (CPC) or cost per impression (CPM) basis, opportunities to participate in events/conferences where your audience will be, or a number of other possibilities. Therefore, you need to know how to convert CPC and CPM models to CPL. CPC-to-CPL.

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What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

For example, the cost per click (CPC) of this ad was about a dollar cheaper than the higher performing ad. LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Well, very few…) seems like a surefire bet.

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4 Keyword Filters to Run in Every Search Account

Fathom

CPC, perhaps decreasing your bid will help you control costs, especially if it is important for you to keep that keyword active. Review the Max CPC against the Avg. CPC, try bidding down – Saving cost on each click can help lower the overall cost per lead or sale. Anyone who manages paid search campaigns knows how important efficiency is. Below first page bid.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” That’s where keyword research comes in.

Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics

Vertical Response

Pins will be on a CPC (cost-per-click) basis, so you’ll only pay when people click through to your website. Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Do-it-Yourself Promoted Pins.