Gartner's Top 19 Enterprise Digital Asset Management (DAM) Solutions
CMSWire
JANUARY 26, 2024
Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list. Continue reading.
Does your organization need a digital asset management platform?
Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?
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3 questions to ask about digital asset management processes
Martech
DECEMBER 12, 2023
One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s To help in documenting the new process, you can use a visualization. Also, provide training on the new processes at these meetings or one-on-one.
Examining 19 Enterprise Digital Asset Management Solutions
CMSWire
JANUARY 30, 2024
Discover insights into 19 DAM solutions included in Gartner Peer Insights. Continue reading.
Use this model to improve your digital asset management system
Martech
MAY 10, 2023
A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As The core material and context that enable using an asset. Repeatable. Controlled.
How to Choose a Digital Asset Management Platform
DivvyHQ
JULY 18, 2022
Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. That’s where a digital asset management platform saves the day. Here's a quick guide to help you find one that's right for your team.
What is marketing work management?
Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.
How to Find the Best Digital Asset Management Tool for Your Teams
Brandfolder
JUNE 9, 2021
Whether you’re working with photos, videos, audio files, written documents, templates, marketing materials, or sales decks (the list goes on), a digital asset management (DAM) solution can help your teams….
8 questions to ask marketing work management vendors during the demo
Martech
DECEMBER 7, 2021
Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.
How consent management platforms support data privacy compliance
Martech
NOVEMBER 29, 2023
Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.
Metadata Management: The Key to Deriving Value from Digital Assets
DivvyHQ
MARCH 10, 2022
Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata.
What is marketing work management and how do these platforms support agile marketing?
Martech
OCTOBER 7, 2021
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.
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3 DAM considerations before adopting genAI
Martech
JANUARY 24, 2024
With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.
The 5 key pillars of AIOps in marketing
Martech
DECEMBER 18, 2023
For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.
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Does your organization need a marketing work management platform?
Martech
MARCH 2, 2022
For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?
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Rethinking content governance in the era of generative AI
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.
What is Scrum, the project management framework agile teams rely on?
Martech
NOVEMBER 30, 2021
Read next: MarTech’s agile marketing for teams. Snapshot: Marketing work management platforms. This has heightened the need for work management tools that help marketers navigate these new workflows. These changes require marketers to design interfaces, write content, and create engaging visual assets.
4 steps to faster DAM search: Creating a file naming convention
Martech
AUGUST 15, 2023
A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Below are four steps a DAM team can follow to implement their own file naming convention and enable fast, accurate ingestion and findability of DAM assets.
How Humanscale pivoted from in-office to the WFH furniture market
ClickZ
APRIL 19, 2021
She faced the challenge of educating the sales team about the new offering, updating all creative and marketing materials, and alerting customers and prospects of the new offering, all within a short time frame. They needed to launch a new product campaign targeted to the home office space, driving it with an entirely new marketing strategy.
How to protect and leverage your single source of truth
Martech
SEPTEMBER 13, 2023
It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. It should be your first and only stop when you need the current, approved version of an asset. Spoiler alert: It was almost never the same. Each upload is a redundant task.
Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
Content Standard
APRIL 19, 2016
However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. We had lost almost every corporate document, image, PowerPoint, PDF, and spreadsheet. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Manage Permissions and Workflow.
Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
Content Standard
APRIL 19, 2016
However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. We had lost almost every corporate document, image, PowerPoint, PDF, and spreadsheet. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Manage Permissions and Workflow.
Eight best ways to use AI in martech in 2020
ClickZ
JULY 2, 2020
There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.
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Why WebOps is critical to digital marketing success
Martech
MAY 2, 2022
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.
Living the agile marketing values: A do’s and don’ts guide
Martech
JANUARY 7, 2022
If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.
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Content Audit
ClearVoice
APRIL 5, 2024
This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now. You can create this list in an Excel spreadsheet, a project or task management tool, a digital asset management system, or whatever works best for you and your team.
A Content Marketer’s Guide to Marketing Resource Management
DivvyHQ
APRIL 18, 2022
For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.
Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management
Customer Experience Matrix
JUNE 22, 2011
Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. In fact, the only customer-facing technology Adobe offers is Web site management.
Did Morgan Stanley just kill the single-vendor marketing suite?
chiefmartech
APRIL 24, 2016
A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. 81% have a higher tolerance level for more vendors. In sharp contrast, 45% said it was not at all important.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
Martech
DECEMBER 17, 2021
Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. Read next: What is Scrum, the project management framework agile teams rely on? But any agile marketer will tell you that just using a tool to track tasks and projects is not enough.
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Everything You Need to Know About Brand Management
Hubspot
AUGUST 30, 2019
This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? In short, your brand needs a manager to ensure its success. Principles of Brand Management.
Breaking Silos: Enhancing Content Efficiency through Team Collaboration
ClearVoice
JANUARY 29, 2024
The diversity can unearth unique insights, skill sets, and fresh ideas to ensure your content reflects a broader and more in-depth understanding of your market and audience. Communication channels and tools Leverage the right technologies and channels to ensure seamless inter-departmental communication, such as: Project management tools.
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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management
Valasys
AUGUST 14, 2019
Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. These include documents, movies, phone numbers, scientific data, etc. The features of CMS vary widely.
A marketer’s glossary to essential agile marketing terms
Martech
JANUARY 12, 2022
For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing. Agile Marketing.
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5 CMO tips to transform marketing operations from killer to dream fulfiller
Martech
MARCH 31, 2022
That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.
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Best Digital Asset Management Software
The Daily Egg
NOVEMBER 2, 2020
Digital asset management software (DAM software for short) is the modern way for businesses to track, share, archive, distribute, and repurpose digital assets. Images, videos, documents, audio files, animations, and other types of media content would all fall into the “digital asset” category.
Bynder launches branded content features Digital Brand Templates and Brand Guidelines
ClickZ
OCTOBER 9, 2019
On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Source: Bynder.
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Contact Center & CX Trends 2019 (Part 2)
Aberdeen
DECEMBER 20, 2018
Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. videos, images, podcasts, etc.)
How Percolate’s marketing orchestration hub enables sales success
ClickZ
SEPTEMBER 27, 2019
Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration? Source: Percolate.
Tech Marketing the Open Source Way: Lessons from RedHat and GitHub
Martech Advisor
DECEMBER 12, 2019
Tim Yeaton, Chief Marketing Officer, Red Hat, shares his insights. So, marketers must ensure that engagement with their brands is authentic, personalized, and engaging. I witness this dynamic every day at Red Hat, the open-source software company where I'm chief marketing officer. But even marketers can use GitHub.
Improving B2B Marketing Conversion Rates with SLAs
LeanData
APRIL 16, 2021
In go-to-market (GTM) motions, a key metric to measure and continuously improve upon is conversion. However many activities to measure, the bare essence in all Marketing use cases is this: Conversion occurs when someone responds to a call-to-action (CTA). A marketer’s dilemma. What is a service level agreement (SLA)?
Top 10 Digital Asset Management (DAM) Software Solutions for 2020
Martech Advisor
FEBRUARY 10, 2020
A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.
7 enterprise level providers of AI-enabled marketing solutions
ClickZ
JUNE 17, 2020
30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.
9 Things That Must Be in Your Electronic Press Kit
SmartBug Media
AUGUST 8, 2019
An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Management/Staff Bios. Products/Services Fact Sheet(s). Digital Artwork. Management/Staff Bios. Products/Services Fact Sheet(s).
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