Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Distribute this content where your ideal buyers can consume it (i.e., There are certain must-haves for success in content marketing. Image: CMI. Image: CMI.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Contently

MARCH 16, 2023

Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution. Document your workflow. Simply put, they’re the secret to any high-performing content program.

Efficiency 136

Efficiency Design SME Budget Programs 136

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Channels you’ll use to disperse and distribute content (social, email, paid, etc.).

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

markempa

OCTOBER 2, 2017

The definition of content marketing within the study is as follows: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately to drive profitable customer action.”. Strategies are documented and not merely spoken.

Content Marketing 294

Content Marketing Content Marketing & Strategy Paid Search Agency 294

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences. The answer?

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

Navigate the Channel

NOVEMBER 19, 2023

Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Document a clear social policy to define roles and responsibilities.

Social Media 65

Social Media Media Communities FAQ 65

Martech

FEBRUARY 20, 2024

These two comparatively small changes can make you less prone to errors: Document your deployment process. Distribute the plan to everyone on your team so everyone knows what’s happening at every stage. Document your process and identify your last-mile steps. Most importantly, don’t wait for mistakes to happen.

Email Marketing 129

Email Marketing Planning Work Management Paid Search Agency 129

Martech

SEPTEMBER 1, 2023

One of the real risks in using generative AI is that it will be used to boost the amount of content being distributed. Ensuring that our tech stacks are well documented, including data flows, and that data is of high quality. When and how these tools should be used. Content creation vs. content editing Content propagation.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Almost sounds too good to be true, right?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Spiralytics

NOVEMBER 14, 2022

An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. In most cases, an e-signature is a digital file embedded into a document that indicates that you have agreed to its terms. However, it is not applicable to all document types. e-signatures are legal in the Philippines.

Act-On 114

Act-On SMS Validation Work Management 114

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Further, organizations must maintain documentation that lists: The personal information it collects and processes. The location of that information.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Seismic

MARCH 5, 2024

From content creation to distribution, we collaborate with customers on how to leverage Seismic to enhance their production workflows, reduce time to market, and maintain compliance. Seismic can help you scale to meet today’s challenges and evolve alongside you to optimize for tomorrow.

Automation 105

Automation Personalization Allocation Marketing Management 105

ClickZ

APRIL 19, 2021

Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks. They used Bynder, which was already a key part of their asset creation and distribution process. How DAM solved the digital document problem.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Will you want a program that will manage all the different distribution channels you’ll be publishing to? How to Write a Requirements Document. Requirements Document Template.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vision Edge Marketing

OCTOBER 13, 2020

Document what the website changes are intended to achieve in quantifiable terms. Another preliminary step is clarifying, developing and documenting the personas you’re hoping to engage. Document specifically how you will measure the success of these tactics. Distribute your weight.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Salesforce Marketing Cloud

JANUARY 23, 2024

Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Which topics are simply not documented at all? It includes FAQs, guidelines, and documented procedures, like how to handle a service outage. Find out how in Salesforce’s latest State of Service report.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing The in-person signature is a critical part of billing and contracts for many businesses. Payroll software, however, is nowhere near as simple to adopt as document signing.

Tools 130

Tools Paper Distribution Sample 130

Zoominfo

JULY 25, 2022

Oftentimes, remote-first companies do not have a central office, but employees still work together online as fully distributed teams. Better Documentation Building synchronized communication systems for distributed teams lead to more thought-out processes that can overcome silos within your organization.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Zoominfo

JULY 1, 2020

Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Act-On

OCTOBER 11, 2023

And clearly documenting these roles can also help identify opportunities for sharing resources between teams. Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Webbiquity

MARCH 2, 2021

Pre-Event Content Types and Distribution Channels. And in two dimensions: the types of content that will be produced, and the channels or tactics that will be used to distribute and promote that content, to get the word out. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. Lead liaison’s universal lead capture app enables users to customize responsive forms and include documentation while scanning in the lead.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Martech

JULY 25, 2023

All of that has heightened the need for marketing work management software , which documents and optimizes the processes, workflows and projects undertaken by digital marketers, often integrating with other systems like digital asset management (DAM) or creative suites. Digital asset management and file sharing.

Work Management 98

Work Management Digital Asset Management Enterprise Management Marketing Management 98

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Martech

FEBRUARY 29, 2024

First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. A more fluid model is required, where responsibility for technology expertise is fully distributed across the entire organization and client teams can reach out and pull in specific expertise when and where needed.

Enterprise Management 117

Enterprise Management Consulting Work Management Marketing Management 117

Martech

DECEMBER 18, 2023

It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in. Spotlight incremental time/cost savings.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

Martech

MAY 26, 2022

Google revealed this via this help documentation in September 2021. Changes to the audience segments will then be distributed to all campaigns targeting the audience segment. Google Ads is renaming some key terms in your audience report and throughout Google Ads. You may have seen this already in some accounts.

Features 112

Features Google Ads Segmentation 112

Valasys

APRIL 8, 2024

API management tools play a role in this by offering developer functionalities like thorough documentation, SDKs (Software Development Kits), and sandbox environments. By offering a platform for handling APIs, companies can streamline their development processes, minimize efforts across teams, and optimize resource distribution.

API 40

API Software Allocation Analytics 40

Animalz blog

MARCH 28, 2024

The truth is, your content strategy doesn’t need to be a 50-page document. When you treat content as a vessel for distributing a central idea rather than a series of one-off pieces, you unlock a new level of impact and resonance with your audience. The post Distribute Ideas, Not Content appeared first on Animalz.

Distribution 84

Distribution Privacy Content Peer-to-peer 84

Brandpoint

NOVEMBER 15, 2021

Use distribution and thought leadership methods to boost your corporate communications. Distributing interviews and getting news coverage about your social good efforts are easy ways to share your activities internally and externally. Create a shared document so your team is on the same page when it comes to content creation.

Trends 157

Trends Planning Work Management Contingency Planning 157