Biznology

AUGUST 13, 2020

To understand how segmenting your content strategy works, you must first understand how to segment your employee population. Sharing content is important and of course, helps your content strategy, but employee advocacy is about engagement and connections. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

NOVEMBER 11, 2013

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. What is the work of the digital function? What belongs in the center?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

NOVEMBER 11, 2015

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. What’s also important are visuals, as noted above, and headlines, of course, because you have to grab their attention – literally, engage them – before you can prove that you’re interesting and relevant.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Like this post? Sign up for our emails here.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

MARCH 4, 2015

It’s more valuable, less expensive, and we know it works. A big way to answer that question is to answer another question, “If everyone did the same thing I am doing, would it still work?” To find out, consider taking my online course on Content Marketing. How Does Content Marketing Work?

Content Marketing 80

Content Marketing First-Mover Advantage Differentiation Content 80

Biznology

MAY 14, 2014

Your website needs to work. But what does “working” really mean? Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. That means easy to use, easy to find, and, of course, compelling. That’s obvious. Your Goals.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

OCTOBER 21, 2011

Of course, that didn’t stop my quest for coffee. Today, I received a text, which gave me 16 oz of pretty good coffee (honestly it’s not the greatest but it’s very good and the whole package works for me) for just $.49. Marketing works. You see coffee is pretty important to me for a few reasons. No more “easy access” coffee.

Wikipedia 80

Wikipedia Fulfillment Marketing Internet Marketing 80

Biznology

NOVEMBER 15, 2013

You can take steps to work this to its maximum, by creating as many subdomains as you can without driving your customers crazy, and by squirreling away all the data each day so that you end up collecting data on many more than 2,000 keywords for your site. But I suspect that it will be hard to keep the old game working.

Long Tail Marketing 80

Long Tail Marketing Keywords Privacy Google 80

Biznology

JUNE 10, 2021

Forerunner Ventures’ The universal holding pattern: a period of trial followed by an era of opportunity covers survey work they’ve done on the impact of the pandemic on consumers. One of their main findings is the desire for empowerment and independence has increased. and this survey adds to the evidence.

Effectiveness 104

Effectiveness Customer Surveys Course Research 104

Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. These options can work to your advantage when they help you personalize the video, as with video messaging , a big plus for hybrid digital selling. Innovative video content sharing. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

FEBRUARY 6, 2014

The problem of course is that some people enter any giveaway they see – whether they have any interest or not in the companies behind it. The downside of contests is that they are also more work for those who host it. What gimmicks have worked for you? Viral content. Image via Flickr on Creative Commons.

Viral Marketing 80

Viral Marketing Planning Youtube Internet Marketing 80

Biznology

DECEMBER 16, 2020

That role will, of course, look a little different depending on your particular niche and area of expertise. To that end, focus on initiatives that align with the industry in question and, of course, the specific organization’s priorities. Measure metrics that make the organization as a whole work better.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

Biznology

DECEMBER 22, 2021

Confirm that they are, of course, and also be sure that they are staying current with the latest threats and evolving their protections as threats themselves evolve. The pandemic isn’t over, sadly, and neither are the vast range of work solutions we’re seeing in remote work and worker mobility. Remain Resilient.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Biznology

OCTOBER 30, 2020

Finally, we get a robust vision of future communication tech or “multidimensional collaboratories” (I don’t make these words up), as well as a look into how Dropbox and Gitlab are imagining the future of work and what that may portend for other companies. ” GitLab’s radical vision for the future of work.

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” This gives our team time to do deep thinking work to develop innovative ideas that grow our business. Maya Angelou once said, “I did then what I knew how to do. Notice anything wrong?

Work Management 173

Work Management Intent Course Outreach 173

Biznology

APRIL 13, 2017

Speaking of HTML, you should be able to design your eLearning courses later without it, so make sure your software can be used easily and doesn’t require coding. You need to make sure that your eLearning materials and everything else related to your courses are safe and secure at all times. Reliable security controls. Conclusion.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

JANUARY 7, 2021

Of course, strengths include revenues and money in the bank but think broader. We can’t control external threats, but once we identify what they are, we can work around them. Here’s how to create the SWOT: Strengths. What are the internal strengths of the organization? What are you and your team good at? What do you/they love doing?

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Biznology

DECEMBER 7, 2021

That said, following an executive master of business administration (EMBA) course can build on the leadership skills developed throughout a career. This might include working with experts in conscious capitalism fields to train the next generation of managers. It may ease the transfer to other industries.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

APRIL 18, 2022

Are they all saying the same things about your organization, its work, and its culture? Having your organization’s message down pat is, of course, the first step. If they are not, candidates will leave confused and headed towards other potential employers who do have a consistent message. What to do about it.

Best Practices 104

Best Practices Fulfillment Intent Marketing Strategy 104

Biznology

FEBRUARY 2, 2022

It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees.

Education 104

Education Storytelling Statistics Custom Publishing 104

Biznology

FEBRUARY 3, 2020

Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Sign up, follow, and enjoy. B2B Marketing.net.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

NOVEMBER 11, 2020

And, of course, our logo looks great in rainbow colors every June for Gay Pride month. Here’s why: Upwards of 62% of Millennial workers—in any sector—will change jobs and take a pay cut to work at a company that aligns with their values. If your company is not purpose-driven now, it’s time to get to work. The reason?

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

Biznology

JANUARY 8, 2021

That has real costs, such as inefficiencies, lost opportunities, under-met needs, and misunderstandings that can damage even the strongest working relationships. No matter what your message is about, it has to have an emotional component (unless, of course, you don’t want people to believe, remember, or embrace it). Review your vibe.

Positioning 104

Positioning Tactics Course Examples 104

Biznology

APRIL 12, 2017

There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO concepts to all of your work. If it doesn’t read well, it’s not going to work. The importance of keywords. As are the search engines.).

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

AUGUST 4, 2020

For example, you might have participants work through a business situation where they can choose one of three courses of action, each with different outcomes. There is no one course for leadership, and branching stories are a great way to demonstrate this reality. Using a ready-to-go, off-the-shelf solution will often work well.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Biznology

JULY 29, 2019

This is why people running employee advocacy programs work to recruit more employees in their organization to be advocates for their brand, and to encourage them to be as active as possible. How Gamifying Employee Advocacy Works. Of course, employees like prizes, but they also like the acknowledgment.

Social Media 132

Social Media Organic Leads Rules Activities 132

Biznology

FEBRUARY 25, 2019

Online learning courses have been a boon to digital marketers to educate themselves on the latest developments — professional education via e-learning has become a valuable, convenient and comfortable experience for both employees and employers across the globe. Conclusion.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

MARCH 31, 2017

The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. And instead of flowing with what is and focusing on what works, they bang their heads against the wall.

SME 80

SME Ad Building Copywriting Content 80

Biznology

NOVEMBER 30, 2017

In many cases, these stakeholders have never worked together. Why do customers fail to agree on a course of action? Lastly, they track exactly where their customers are on their purchase journey so they can better eliminate obstacles, and help course correct. This number is up 26% to 6.8 different functions.

Buy 131

Buy Process Gartner B2B 131

Biznology

MARCH 26, 2021

It requires commitment and constant attention, and leaders cannot survive or thrive in their work until they learn that fundamental lesson. ” How to Debate Ideas Productively at Work. ” Future Of Work in California: A New Social Compact For Work and Workers. “Listening is a multidimensional practice.

Work Management 104

Work Management Customer Surveys Training Intent 104

Biznology

MAY 17, 2021

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. I’m kidding, of course. This is doubly frustrating for those of us working primarily or exclusively in digital marketing, where everything is supposed to be measurable.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

APRIL 14, 2021

It, of course, is a rebrand. Key Takeaways: Start talking about implementation early on Prioritize what needs to be done now…and what can wait’ Creatively engage your employees at launch DIY some of the work in-house…but not all of it Think of rebranding as a long-term investment Use the framework of Know, Believe, Live, and Advocate!

Branding 104

Branding Brand Identity Advertising Agencies Consulting 104

Biznology

JANUARY 14, 2022

But as one of my favorite coaches says, “Worry isn’t work.” I started working in an era when only one woman at a time could hope to make it to the C-suite. That afternoon I curled up on the couch, pulled a blanket over my head, and promptly fell asleep for two hours. Nothing special about my story, but still—get me outta here!

Communities 104

Communities Course Conversion Effectiveness 104

Biznology

APRIL 19, 2021

In video meetings, most of us try to sit still and look interested, which is work. Of course, ignoring the camera can be problematic. People are comfortable in face-to-face meetings moving around, stretching, making notes, refilling their water glass. Turn off the video.

Case Studies 129

Case Studies Video Marketing Software Education 129

Biznology

OCTOBER 27, 2017

I don’t suggest that you tell the customer directly that you notice they stopped by, of course. But any sales person who is already working the account will want to know about the fresh activity. Properly done, ABM can work wonders at bridging the gulf between sales and marketing teams. In B2B, it’s about quality, not quantity.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

JULY 13, 2018

There are exceptions to this, of course, and there can be real opportunity to introducing an entire class of prospects to a solution. This will be your broadest content, the content that would fit nicely in an introductory “101” level course on the subject. Exploration. Beyond that very initial stage comes exploration.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

AUGUST 14, 2019

Occasionally, during the course of a startup’s first year, for instance, a company may find that its product or service is attracting a different audience than expected or is evolving into something else entirely. However, with a few steps, you can make the process much easier and more meaningful.

Peer-to-peer 99

Peer-to-peer Business Case Studies Consulting 99