KoMarketing Associates

APRIL 27, 2022

CoSchedule recently published its “2022 Trend Report: Marketing Strategy,” and statistics indicated that top marketers are 414% more likely to see success when they document their marketing strategy. Marketers and the Strategy to Meet Customer Demand.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. More than ever, marketers need to think of themselves as publishers. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way. Nearly 26% said that they would boost their investment by between 11% and 20%, while 16% of respondents said they would do so by between 1% and 10%.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

NOVEMBER 23, 2023

And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. They care about themselves.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Alright, now the list.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

B2B Marketing Directions

AUGUST 2, 2020

Two weeks ago, McKinsey & Company published an article discussing the steps that B2B company leaders should take to create an effective COVID-19 recovery plan. In some cases, the pandemic has substantially increased customer demand. Different industries and customer segments will recover at different speeds.

Course 69

Course Segmentation Planning Demand 69

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. Over the course of the next year, the majority of respondents (55%) believe that social media , in particular, will contribute most to business growth. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. Email marketing has always been the bright center of the universe for B2B,” stated the authors of the report.

Social Media 273

Social Media ROI Social Marketing Media 273

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 2) The budget outlook varies a lot by industry.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Content Marketing Institute

FEBRUARY 1, 2019

Though owned by Jeff Bezos, CEO of Amazon, the paper didn’t let that relationship stop it from running a story about how Amazon’s smart speaker Alexa eavesdrops on customers. And then, journalistic publications use editors to gut-check topics before they’re published for their audiences. The post Want to be Trusted?

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

KoMarketing Associates

MAY 5, 2021

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%. About 43% said that they had made a purchase via a post in social media over the course of the last year as well.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Optinmonster

APRIL 11, 2024

The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers. Problem: Your customers are skeptical one-time buyers.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Outbrain

SEPTEMBER 6, 2022

If you’re looking to expand your digital marketing skills, you may have searched for “online marketing courses”. It’s true, there are loads of online digital marketing courses for just about every niche, tool and skillset. Because the world of native is constantly changing and updating, so are the courses at Outbrain Academy.

Course 26

Course ROAS Marketing & Strategy Advertisements 26

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). And who better to confirm this than your existing customers?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? That’s because these brands’ listening, their consumption, and their production of content are everywhere their target customers need to be, 24/7.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Design your campaign with common customer challenges in mind.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Make sure to share with your customers and clients too. Communicating with customers and clients.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MARCH 2, 2023

Add custom viewing options to reel them in. Of course, Y2K isn’t the only theme to consider. Custom Viewing Experiences Consumers don’t pay attention unless an experience is tailored to them. Check out this crash course that explains Web1.0 Sans serif is out, literally anything else is in. The idea of Web3.0

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Webbiquity

MARCH 30, 2024

That starts with identifying and really understanding your ideal customer. Develop your ideal customer profile or B2B buyer persona to help you develop the right message. Of course, the way you talk about it is important too. Affiliate sales support independent publishing. What do they care about? Yes, it’s an ad.

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. But they won’t just float in.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy. Managing writers.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

OCTOBER 6, 2021

Moving potential customers from your short-form videos to your website will require providing useful, engaging information while getting straight to the point. Start by intriguing your customers with quick, punchy videos that are sufficiently branded without being heavy-handed. You might need to produce longer-form content.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Vision Edge Marketing

AUGUST 17, 2021

In triathlons the registration list and course are published in advance of race day. We can also read about the course from previous race participants. Most competitors check out the course prior to the race. On the other hand, I’m a good cyclist, especially on hilly courses. Participants register for a race.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Fiverr also publishes a lot of content aimed at small businesses. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

OCTOBER 18, 2023

What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. Your site will benefit from the wide variety of relevant subjects you publish. Of course, some articles should be about upcoming events and recent newsworthy items.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

NOVEMBER 28, 2022

The Battle for Customer Attention. But those days are quickly coming to an end, and businesses need to understand how to reach their customers in today’s attention-starved world. The Battle For Customer Attention from Michael Brenner. I have always defined marketing as a conversation between a customer and a company.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Of course, you don’t have time to create high-quality content. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Branding 98

Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. I got an opportunity to move to New York and open a marketing office for that publishing company. This interview has been edited for clarity and length.

Work Management 99

Work Management Marketing Management Database Marketing Lead Gen 99

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Buffer

AUGUST 19, 2019

Consider this a crash course in copywriting for all the little things you write on social media everyday. On her blog, Karola Karlson shares her four-step process, which features copy before visuals: Step 1: Plan what you want to say Step 2: Plan the exact wording Step 3: Develop the post’s design Step 4: Upload and publish your message.

Social Media 74

Social Media Course Copywriting Media 74

Scoop.it

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. What is Tailored Curation?

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Your high-value content pieces, like webinars, educational courses, and exclusive content, are good for this use.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135