Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Conductor

MAY 27, 2020

Companies today are working around the clock to create content that delivers answers to customers. Creating content is one thing, but getting it in front of your customers when they need it most is another. Follow the items on this checklist, and your content will be optimized for maximum visibility. Content Guideline.

SEO 110

SEO SERP Tagging Keywords 110

SmartBug Media

JULY 27, 2022

apps in the HubSpot portal? WordPress, Shopify, or other content management systems (CMS): If you don’t use HubSpot as your CMS, integrations make contact management, forms, pop-ups, live chat and chat bots, and analytics aligned across both your CMS and CRM systems. This can ultimately cause data management hurdles.

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. How to Effectively Draft Knowledge Base Content . Let’s start by understanding the steps you need to do to create an insightful and actionable knowledge base content: Step 1: Think About the End Goal of Your Content.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. After all, in the content world, it’s all about the eyeballs , right? Learn some ways to rise above the political advertising scrum with our content marketing strategy tips for election year.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

EMagine B2B Blog

MAY 23, 2018

The most important aspect of any website support request (which is commonly forgotten amid the look and functionality desired) is the one thing that website visitors will pay the most attention to: Your content. That’s why we recommend content-first web design. . Content-first web design. Content tip.

Design 56

Design Practices Best Practices Bandwidth 56

DivvyHQ

MAY 17, 2018

Marketing teams must focus on the voice-activated industry shift as it will have a dramatic impact on content discovery via search. To succeed in this evolving digital landscape, marketers must adapt their strategies across all media channels and content types. SEO also plays a role in voice-activated content marketing.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

Adobe Experience Cloud Blog

JUNE 11, 2018

The more you know about the people you want to sell to, the better you can shape your content and digital presence to suit them. It is your virtual shop window and a 24/7 portal for leads and sales for your business. Keywords are key to tapping into business, especially if you’re hoping to attract local customers. Consider SEO.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SalesIntel

MARCH 26, 2022

They search online, consume content, look for solutions, and learn ways to ease their pain. Here is when buyer Intent Data data helps you to identify those prospects who are actively engaged in a buying decision based on the type of content they are consuming. Refining Your Content Strategy. Targeted Advertising.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

AUGUST 6, 2021

They search online, consume content, look for solutions, and learn ways to ease their pain. Here is when buyer Intent Data data helps you to identify those prospects who are actively engaged in a buying decision based on the type of content they are consuming. Refining Your Content Strategy. Targeted Advertising.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SmartBug Media

FEBRUARY 11, 2021

This is where you add users to your portal, create teams, and give special permissions if needed. Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. Check out this step-by-step guide on how to connect your social accounts to your HubSpot portal.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SalesIntel

JANUARY 21, 2022

They go online, read content, hunt for answers, and learn to cope with their discomfort. It allows you to offer content based on lead intent signals and triggers. These signals include engagement with the other sites, search queries on search engines, posting content, etc. . Produce Relevant Content. An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Sana Commerce

MAY 2, 2022

B2B e-commerce SEO usually involves optimizing headlines, product descriptions, and metadata to make sure they include keywords and search terms that prospective customers are looking for. Engage your customers with unique video and animated content that is informative as well as attractive. The key component of great UX is placement.

Trends 52

Trends B2B Marketing Planning B2B 52

Contify

FEBRUARY 21, 2020

For example, if your competitive intelligence content has job postings of your competitors, should your taxonomy include terms for tagging those job postings? Caution : Don’t include a term just because you’ve got the content to tag. The bottoms-up process should start with the review of the sample content. . User Interviews.

Guidelines 52

Guidelines Sample Tagging Marketing Management 52

Sprout Social

APRIL 18, 2017

If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Let’s get something straight first.

Social Media 103

Social Media Rules Automation Media 103

Content Standard

DECEMBER 28, 2018

A wider array of available smart speakers (including Facebook’s Portal product ) allows users to choose which digital assistant they prefer, and the smart home devices space has grown to around 55 million devices. Image-based search has arrived, and may begin shifting users away from their keywords and toward their smartphone cameras.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Conductor

MAY 12, 2020

Valuable Content, Guaranteed. Deliver Winning Content. Creating content that helps customers is easier said than done. Conductor’s Explorer has always been the gateway to understanding customer intent, but even after you uncover customer needs and decide what to write about, how do you know what content to actually create?

Features 59

Features Blogspot Work Management SERP 59

Sana Commerce

NOVEMBER 23, 2022

Your website content, logo, taglines, and images are all part of your intellectual property. More specifically, make sure you use unique content and images, pay for image licenses, or use royalty-free stock photography. . Perform routine content checks, and swiftly correct accidents when they are discovered. . Low SEO ranking.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

LeadSloth

JULY 14, 2009

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). 2) Create exactly 1 page for each keyword or keyword group. (3)

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

NuSpark Consulting

FEBRUARY 24, 2013

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. They wish to use content to generate awareness toward audiences not in the purchase mode yet. Relevant content, a professional look, and easy-to-follow navigation are the key elements to an optimal lead-generation website that converts prospects.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

SmartBug Media

AUGUST 5, 2019

Content was updated August 5, 2019. Customers: Do your customers log into a customer portal on your site? The better you rank for competitive keywords , the more organic traffic will result. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Marketing Insider Group

MARCH 3, 2011

This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. Thus, content marketing is a critical component of any successful B2B Marketing strategy.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

seo.co

DECEMBER 2, 2022

Your content is doesn’t fit search intent (too long OR too short OR doesn’t answer the user query). Your content is poor in quality or cannibalizes itself with other content on your site. Your niche and corresponding keywords are super competitive. Content Quality. Increasing referral traffic.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Moz

MAY 17, 2020

As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. When CTRs used to be higher, I went after the big keywords. Inside 20 days, they went from not being indexed to ranking in the top three for their main keyword.

Case Studies 73

Case Studies Case Study Studies SEO 73

Excelsior Research

JANUARY 9, 2022

Thus, they search online portals, social networking sites, and print media for job ads. You need to proofread your content. Put your content through grammar and spellcheck. If the content you posted is sloppy, rushed, or even careless; then you may lose a potential candidate or gain a candidate who is not suitable for the job.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Martech

JUNE 10, 2022

Playbooks are interactive content cards found in deal, contact, company and ticket records that guide users and can help create standardized notes during calls. The Professional level does not have tracked terms, which in Enterprise is the ability to report on metrics related to specific keywords mentioned in the call.

Enterprise Management 106

Enterprise Management Hubspot Features Ideal Customer Profiles 106

Vidyard

APRIL 28, 2017

Customers want quick, bite-sized video snippets organized by semantic keywords, which are how they would describe the problem in plain speak, such as: How do I reset my login? Done well, these videos will deliver genuine value and teach customers that the answers to their questions lie in your self-help portal. Image credit: TurboTax.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Keyword searches, engagement rates, email open rates, behavioral data, and demographic information are some of the metrics that contribute to buyer intent. Keywords used won’t typically indicate intent to purchase.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Vidyard

DECEMBER 17, 2019

Contents 1. There are a lot of reasons why your brand may want to consider creating tutorial video content. Re-engage existing customers: Giving existing customers helpful, relevant content can increase their brand loyalty, product usage, and increase the likelihood of repeat purchases. Your support portal or knowledge base.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Hubspot

APRIL 23, 2020

We knew that reports were a content type that worked well for us in the past. We wanted to build content to support marketers planning their strategies for the upcoming year. In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. So, we brought in the humans.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Engagio

JULY 31, 2017

On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts. Then, there’s data generated through people’s engagements with content on the broader web (third-party).

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Aberdeen

DECEMBER 16, 2019

By knowing what content potential customers are consuming and what actions they’re taking, you can gain new customers before your competitors even know they’re on the market. Data collected through independent websites, portals, or publisher co-ops should be valid because visitors are asked to opt-in on their first touch.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64