As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. MORE >>

by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? I was staring in disbelief this week at referrals to our customers from Twitter, trying to understand why it was completely obliterated when I remembered something: this past fall, Twitter started wrapping all links in their new URL shortening service, [link] , and in the process (though initially hidden), doubled their credited traffic to our servers! Chart: Where Did Our Twitter Traffic Go? If so, you aren’t alone.  MORE >>

If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business. We have already established that content marketing is seen as important but marketers have been slow to act. We need more than just content, we need to ignite our employees to create great content that moves our prospects to the next stage in the buying cycle. 31 Easy Ideas To Create Content Your Customers Want. MORE >>

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy. Steps To Executing A Content Strategy. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. MORE >>

by Jesse Noyes | Tweet this With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the  last time  we reported on this topic. The first thing we noticed was that  socially referred traffic has more than doubled since Q1 2011.  Traffic from Social Referrals Is Doubling [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Perhaps not surprising given it is less than 2 years old. MORE >>