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Using psychology to make your content relevant

grow - Practical Marketing Solutions

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. You can use their reticular formation to speak to their mind and be relevant. Creating relevance. Content. Creating relevance. Context.

Why Relevant Content Is Not Enough

ANNUITAS

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

But something I wanted to hear more about was relevance. recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. So, how do we better align align our email and nurturing messages with what is relevant to our audience? What content do they need?

(Re)Creating a Distinctive and Relevant Brand

CMO Essentials

’ Today, HMH is a learning company specializing in content and media for lifelong learners.” ” Brands Need to Be Distinctive and Relevant. “Among the many things that brands need to be,” John told me, “first and foremost they need to be both distinctive and relevant. “Content is the fuel for making something known in public.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Digital Relevance – An Interview with Ardath Albee

ANNUITAS

However, when you find a book that shares essential bits of information to help improve your marketing, case studies that share valuable insights and practical solutions to maintain relevance, that is a rare gem. See what author, speaker and CEO of Marketing Interactions , Ardath Albee had to say about her newest book, Digital Relevance and why marketers need to constantly stay on their toes to remain relevant. Q: What prompted you to write your latest book, Digital Relevance ? Relevance doesn’t just happen. Digital Relevance is available via Amazon.com.

How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

Mat Release Relevancy

Brandpoint

What PR Pros Need to Know About Content Services. These dilemmas are why content services become more relevant with each passing day. Here are the top reasons to add content services to your PR plan. Brandpoint has extensive relationships with editors across the country and works hard to align client content with their needs to help boost placements. Flexibility.

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ It’s an important piece of any professional’s content marketing strategy. How? I’ll share more in my next post.

Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

Creating Relevant Content for Industrial Marketing is a Challenge

Industrial Marketing Today

Creating content that an industrial and technical audience will find relevant is not easy. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Sales Strategies Engineering Inbound Marketing Industrial distributors Industrial Marketing Manuafcturing ManufacturersI am not referring to the age-old question, “What will we write about?” An industrial marketer [.]. Please click on the headline to read the full article.

Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers

Vidyard

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. But content is a crucial tool to help move prospect conversations along.

Ad Retargeting: It’s About Context, Relevance & Value

Synecore

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Context, Relevance, and Value. Be relevant without being creepy. Annoyance Factor.

Email Marketing: 4 steps to relevancy 85% of B2B businesses probably aren’t taking

B2B Lead Generation Blog

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. This makes sense, considering highly relevant email will achieve the other two goals. If they can’t confidently answer “yes” to these questions, how do they expect to achieve their goal of producing emails that are relevant to their marketplace?

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. Co-citation is a clustering method used to identify similar content through shared citations. Page B.

How CMOs Can Make Big Data Relevant to the Sales Team

Crimson Marketing

Most large companies do a decent job of tracking large amounts of structured data, such as information found in their CRM, marketing automation, data management, web analytics and content management systems. This enabled the sales teams to immediately demonstrate their relevance when communicating to their buyers in healthcare. Fast forward to the present. Begin With a Pilot.

Is Author Rank Really Relevant?

Hubspot

If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content. They must create content to help buyers make intelligent decisions. They gain loyalty and earn word-of-mouth through strategic (and responsive) content marketing programs. ” so searchers understand the value of your content.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Be Relevant or Die: The New Nature of Nurture

Modern B2B Marketing

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Companies who are doing ‘the relevance thing’ well aren’t in the majority. Time to get relevant!

Where Content Marketing Meets Customer Experience, Part 2: Relevancy

Marketing Action

Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Relevancy is really at the core of it. It will create that relevancy. Entertaining content.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. 1. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  As I know Amy and value her as an expert in her field I am more likely to click on this post in the search results.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

It's All About Revenue

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. “This reality is reflected in the high percentages of marketers who say their content marketing is ineffective. web and content teams)? Content Marketing

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

Why Benchmarks Matter – Relevant Data

ANNUITAS

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. They attempt to measure the performance of their marketing, optimize technology platforms, deliver relevant content to their buyers and struggle to address the marketing skills gap like most organizations. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers. However, they struggle on a bigger scale than most.

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

In a landscape where most of the content we produce is like breadcrumbs cast out across social media to be chewed up and swallowed by the birds, a press release serves as the rock, stationed in a place and time, acting as a sturdy documentation of where the story began. The post Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy? Content Strategy Marketing

Press 37

Thinking Like a Journalist: How to Create Relevant and Newsworthy Content

Ceros

This post, Thinking Like a Journalist: How to Create Relevant and Newsworthy Content , written by Jed Wexler , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This was one of several content initiatives by the brand, which included a microsite dedicated to artists, musicians and trendsetters using Intel. Happy reading! Pick up the Phone.

Create relevant content based on personality profiles

Avitage

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Avitage. Content Marketing Content Operations

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Permission Marketing Drives White Paper Relevance

NuSpark

Your prospects have access to vast amounts of content, and they want it on their terms. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. They offer quality, relevant educational content. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? Content Marketing StrategyThe Internet has dramatically transformed buyer behavior. Enter the white paper.

5 Reasons Email Marketing is Still Relevant

Puzzle Marketer

With e-mail, you have complete control over the content, delivery method and recipient list.  You can divide your contacts into groups based on their purchase history and market directly to their specific interests so that every newsletter is relevant to their preferences. Through targeted advertising and personalized content, you can reach people on their terms wherever they are. Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. 

Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast]

Crimson Marketing

billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. With more than 1.5 Digital Marketing Podcasts

Why the Word Relevant is More Important Than Ever for CMOs

It's All About Revenue

From the apps to the games to the videos, there is so much "stuff" that's fighting for the attention of YOUR customer or buyer - the need to be relevant has never been more important. The chart below reflects the findings of research regarding people's actions after receiving irrelevant content. Can you guess which one it was? So what does that mean for marketers?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). The Benefits of Using Dark Posts: You can create dark posts for promoting a product or service to a specific targeted audience:  You’re able to target an audience that you know will find that ad more relevant than when it is shared with a broader audience.

Creating Relevant Content

Client Bridge

Strong, meaningful content that speaks directly to prospects’ needs and has strong calls-to-action is essential for lead nurturing, according to Andrea Johnson on the MarketingSherpa Blog. Reporting from the MarketingSherpa B2B Summit 2012, she offers these content creation tips. Establish a production process." To avoid getting stuck on logistics, figure out who will produce content, set deadlines, and create a review process that potentially includes editors, SEO and legal experts. That content can be repurposed into multiple forms and multiple channels. Surveys.

Is programmatic advertising relevant in B2B?

The B2B Research Blog

Yet, most B2B marketers still don’t see it as relevant.  That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets). The post Is programmatic advertising relevant in B2B? One number in t he recently published B2B Barometer study caught my eye.  So programmatic is easier and more targeted. 

Is Facebook Still Relevant for B2B?

EMagine B2B Blog

If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. Sharing job openings, pictures from company events, new hires and promotions alongside blog content and industry articles offers a behind the scenes look into what your company is like on a personal level. Why Have a Facebook Page? Take control of your online reputation. Do it Right!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.