Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  By attracting a relevant audience it is more likely that their network would also be a relevant audience.  Encourage your readers to share out your content to their followers. Find Relevant Keywords Using Google Keyword Tool. How many relevant followers to you have?  Summary. MORE >>

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. The most fundamental element for on-site optimization is high-quality original content. MORE >>

the perceived value of the content is what you're being judged on every time. And we need to make sure that the experience we offer across all our channels is consistently, well, relevant. B2B marketers are focused on lead generation more than they are on lead nurturing. The problem is that without the nurturing, generating leads is merely an exercise in trying to scrape the 10% who may be ready to buy and then dumping the rest into an afterthought category. Likewise, 78% of marketers say that they're ramping up their social media use this year. MORE >>

New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. wrote recently about the value of developing buyer personas , giving the example of how they can help shape content to make it more relevant to prospective buyers. If you produce content for CIOs under the assumption that all CIOs are the same, your white papers, reports, case studies and other content are not going to be relevant to any of them. MORE >>

The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? So what exactly is content curation? Curate, don’t spam. MORE >>