Much better to convert the questions to action-oriented benefits, for example: “Pump out email campaigns quickly regardless of bandwidth or resources!”. Can a campaign about how to improve email design be a prime example of how NOT to design an email? Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. MORE >>

Besides ensuring that every lead receives prompt, systematic follow-up regardless of sales bandwidth, marketing automation also increases the productivity of an inside sales team by helping filter out junk leads (eliminating wasted calls) and prioritizing the rest based on demographic and behavioral criteria. Big mistake. What’s the solution? MORE >>

Therefore I recommend to update all metrics periodically: every month is a great way to start, every week is better if you have the bandwidth to do so. Recently, I gave an  introduction to Demand Generation Metrics an article that described a general approach to compiling demand generation metrics. Demand Generation Metrics. Raw Leads. MORE >>

These forums don’t care about what happens at Facebook, they only care about whether they can pay their escalating server and bandwidth fees. The problem with most social media marketing agencies is that we’re fickle. When it comes to online forums, I believe the baby has been thrown away with the bath water. How do I know this? MORE >>

General Dynamics -- There is a not-very-good techno rock band called General Dynamics who dominates the social media bandwidth. While the case for social media as a marketing channel is compelling for consumer products companies, I’ ve been particularly interested in how it is being used … or not … by mainstream industrials. Work it baby. MORE >>