The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.)
Who Should Write Your Corporate Social Media Policy?
MARCH 31, 2011
IT needs to be consulted about technical issues such as the bandwidth impact of allowing unfettered access to YouTube. Social Media Marketing Dave Fleet herding cats herding lobsters social media best practices social media governance who should develop a corporate social media policy writing a social media policy YouTube network bandwidthWhen it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. E) Customer Support. F) Product Management. G) Legal. H) All of the above.
Internet of Things network technologies: LPWAN wireless IoT guide
NOVEMBER 1, 2016
There are ample Internet of Things use cases, mainly in an Industrial Internet of Things context, where applications need cheap mobile low power and long range connectivity, whereby low bandwidth is more than enough. That’s essentially what LPWA and LPWA networks (LPWAN) are about. The providers of LPWAN solutions are numerous and many of them […]. Internet of Things
The Great Big List of Infographic Ideas [Infographic]
OCTOBER 8, 2015
This essential mix of media prompts us to perpetually upgrade the bandwidth of our digital media subscription plans. You soak up blog posts, videos, photos, audio programs … the list goes on. We consume more media. We share more. We make more. But this phenomenon’s not new. However, infographics are a different beast. As a result, marketers and the media noticed, and infographics exploded.
Why (and How) Your Team Should Personalize the Customer Experience
OCTOBER 17, 2016
Because too many businesses seem to go whole hog into personalization, only to find they simply don’t have the bandwidth to do everything that’s possible. We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. Then ten minutes later. Great.
11 Key Questions to Ask When Creating a Content Marketing Strategy
B2B Marketing Insider
JULY 7, 2015
What will you do if your team does not have the bandwidth to publish as often as you’d like? 9. According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. So why do so many marketers skip this step? Why are you creating this content and/or content hub? Why now? 2. Customers?
Consolidate and Coordinate your Media
Buzz Marketing for Technology
APRIL 13, 2011
The reality is that today we lack the bandwidth to feed all of the agencies and consumer touch points available to us. Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you.
5 Reasons You Need a Partner for Your B2B Content Marketing Program
MARCH 9, 2015
If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry. External partners can help you find the time by increasing bandwidth to create more content on behalf of your organization. Final Thoughts.
What will replace Facebook? Six considerations
grow - Practical Marketing Solutions
JANUARY 6, 2015
But when it comes to social networks, we seem to only have the bandwidth for one. We don’t need another Twitter. But when it comes to social networks, we seem to only have the bandwidth for one. We don''t need another Twitter. A question I often receive in my classes and talks is “What will replace Facebook?” ” It’s a natural question. Instagram.
The changes to Google+ are great. But they don’t matter
grow - Practical Marketing Solutions
MAY 16, 2013
We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. What amazing stuff!
How to Create a Sensible Social Media Strategy for Your Business [INFOGRAPHIC]
FEBRUARY 18, 2016
Most small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels. Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. Start small. Net new fans and followers. # of interactions. Still overwhelmed?
15 Cases of Marketing Innovation [New eBook]
It's All About Revenue
APRIL 2, 2014
The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day. by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Content is King.
Why is Inside Sales So Scared of Lead Nurturing?
APRIL 1, 2014
The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day. Once initiated, the steps are as follows: 1. Wait 2 weeks. 4. Wait 8 weeks. 7.
What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
JANUARY 18, 2017
It depends on whether your team has bandwidth to make changes. B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel. Attribution data -- the number of leads, opportunities, revenue, etc. This is where critics of attribution tend to jump in.
Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
SEPTEMBER 30, 2013
Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. It’s just not a particularly sophisticated way of going about it. Certainly.
How To Choose an International Expansion Strategy
JANUARY 3, 2017
Furthermore, will you have the bandwidth to apply SEO linking strategies and other continuous optimizations to the new regional content? Have you ever thought about what it takes to build a strong digital presence in multiple countries? Website Structure. First, let’s take a look at the most common website structures you should consider for your internationalization effort. Subdomains.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
Sales Development (SDR) Accounts : This dashboard allows leaders to find both inbound and outbound accounts that are ripe for more aggressive follow up, and determine the appropriate strategy to achieve this – such as redistributing accounts to SDRs with more bandwidth, or providing more context into why and how they should be targeted. About Infer. Additional Resources.
We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
JANUARY 15, 2016
Be mindful of your resources and bandwidth, and honest about your capabilities. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? What ensued was nearly 48 hours of hard work that put us all to the test. But, when all was said and done, we launched (what is, in our humble opinion) a really awesome campaign.
Content Marketing: Slow, steady pays off for manufacturer
B2B Lead Generation Blog
SEPTEMBER 30, 2012
Even though Manor is an editor and has a journalism background, she didn’t have the bandwidth to write the whitepapers herself. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year. As a result, he fears marketers are sacrificing quantity for quality. lesson on pacing yourself. Manor explains.
Four Trends Elevating Marketing as the Key Business Engine
JANUARY 11, 2016
This in return gave more bandwidth (and more seats in the room) for the opinion of the customer company’s rank-and-file in the decision process. Many of us who have been in B2B marketing for some time know that marketing has been undervalued or plain neglected in a majority of small and mid-sized companies. How things have changed! Value of Internet as a research platform. Conclusion.
How to Hire a Digital Marketing Agency: Red Flags and Key Questions
Modern B2B Marketing
JANUARY 11, 2017
Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media.
How Your Startup Can Overcome Content Marketing Challenges
APRIL 14, 2016
If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Mistakes Are Amplified For Startups. Guess what?
7 Creative Examples of Bottom-of-the-Funnel Marketing
MAY 12, 2016
Fonality uses an interactive calculator to show leads whether or not they have the appropriate bandwidth to proceed with VoIP. Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. It helps persuade that potential customer past their remaining objections so he or she can finally follow through and take action. Not sure what those look like?
Whoa: marketing technology budgets are now surpassing advertising
MAY 16, 2016
More apps, more bandwidth, more computation, more data, etc. Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. Actually, I guess with this disclaimer I didn’t bury the lede.
New Report: B2B Content Marketing Trends
Everything Technology Marketing
AUGUST 26, 2012
The biggest challenge for marketers is time and bandwidth to create content - 94 percent of B2B marketers create new content from scratch 5. The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Here is a quick summary of the most important trends we found ( more ): The Top-5 Trends in Content Marketing 1. from last year 4.
How to engage bloggers down the long tail
APRIL 8, 2014
think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register ! Real people with real hopes, dreams, passions, wants, and needs.
5 Ways Marketers Can Use Twitter Photo Collages
It's All About Revenue
APRIL 3, 2014
While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches. by Amanda Batista | Tweet this If bad things come in threes, maybe good things come in fours for marketers? Thanks for joining [#Event].”
New Data Centre Support for Australian Marketers
It's All About Revenue
JULY 23, 2015
The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience. Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney.
Why Personas Fail
FEBRUARY 25, 2015
This takes up bandwidth, may shift and pivot strategy, and – yes – calls for collaboration with other teams in the company. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case? Personas fail: 1. It’s 10am.
Choosing the Best Social Media for Your Company
MARCH 29, 2011
Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.
A Nonprofit’s Guide to Building Audience Personas
JANUARY 13, 2016
Schedule 30-45 minute calls with individuals who opt-in: keep reaching out to new contacts until your bandwidth is full. As a nonprofit, especially, your teams have limited bandwidth. The challenge is that you probably haven’t come across a definitive resource for nonprofits. But if you think about it, the strategies for the two groups should be more aligned than they are different.
Don’t make it so difficult to get directly in touch with you
MAY 26, 2015
No matter how blazing fast and reliable the bandwidth service may well be coming right up to your door, your expectation is that it’ll be that fast all the way to your laptop. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales. Why are so many of you guys making it so difficult to connect with you directly? Bringing It Home.
A plan to challenge the Facebook monopoly
grow - Practical Marketing Solutions
MARCH 17, 2013
We don’t have the bandwidth to desire two Twitters or an alternative to LinkedIn. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. But who cares? Facebook is not a “technology.” Wrong.
10 Marketing Leaders Distinguished by Industry Expertise
APRIL 29, 2015
In an industry where IT research shows that the top two pressures faced by IT professionals are rising user demand for applications (41%) and meeting service level agreements (38%) – essentially, a market where most professionals are constantly pressed for time – Vala Afshar finds bandwidth nevertheless to share his insights. How important is integrity in marketing? Industry: Manufacturing.
B2B Email Marketing: Batch and blast, mobile and other challenges
B2B Lead Generation Blog
AUGUST 19, 2013
The problem is not everybody has the bandwidth or budget to do that. Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. This post grew out of one of those talks. asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers. For others, it does.
21 Unbelievable B2B Content Marketing Statistics
Social Media B2B
SEPTEMBER 3, 2013
55% of B2B Marketers say their biggest challenge is having the time or bandwidth to create content. B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Here are some key statistics from the study. 71% of B2B Marketers use content marketing for lead generation.
3 Significant Trends Impacting Marketing Leaders Now
It's All About Revenue
SEPTEMBER 12, 2014
The Oracle Marketing Cloud emphasizing the enablement of marketers to focus primarily on execution against these customer facing goals, rather than wading through bandwidth and budget considerations to consolidate disparate, nonintegrated systems that ultimately don't help in the grand mission to support meaningful engagement. It’s an exciting time for marketing because the opportunity to engage with our audiences across all their preferred channels has been enhanced, and behaviorally, they actually tell us how they want to be marketed to. Marketing Efficiency
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Nothing demonstrates your consideration for a blogger’s time, bandwidth, and potential mailbox storage limitations like sending huge unsolicited file attachments. Influencer marketing has become a key component of PR and web presence optimization. It’s also challenging to do well. Yet bad, even horrible , blogger pitching practices remain common—because they are easy.
Safety First: The Basics of Website Security for Ecommerce Retailers
APRIL 19, 2016
Denial of Service and Distributed denial of service: During both denial-of-service (DoS) and distributed denial of service (DDoS) attacks, attackers attempt to block legitimate users from accessing information or services by flooding a network with requests, thereby overwhelming the bandwidth of the targeted system and preventing legitimate requests from coming through. PCI Compliance.
Stronger Inbound Marketing With Interactive Content: How to Get Started
NOVEMBER 8, 2016
In the example below, you can see how this calculator allows the user to see if they have enough bandwidth to move ahead with VoIP. Before thinking of creating all new content from scratch, often repurposing existing static content is the best approach for both bandwidth and getting the most out what you already have. . Marketing PDFs (whitepapers, sale sheets, etc.) Why It Works.