The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. While predicting the future is a.)
Who Should Write Your Corporate Social Media Policy?
MARCH 31, 2011
IT needs to be consulted about technical issues such as the bandwidth impact of allowing unfettered access to YouTube. Social Media Marketing Dave Fleet herding cats herding lobsters social media best practices social media governance who should develop a corporate social media policy writing a social media policy YouTube network bandwidthWhen it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. E) Customer Support. F) Product Management. G) Legal. H) All of the above.
Internet of Things network technologies: LPWAN wireless IoT guide
NOVEMBER 1, 2016
There are ample Internet of Things use cases, mainly in an Industrial Internet of Things context, where applications need cheap mobile low power and long range connectivity, whereby low bandwidth is more than enough. That’s essentially what LPWA and LPWA networks (LPWAN) are about. The providers of LPWAN solutions are numerous and many of them […]. Internet of Things
An Email is Not a Campaign: the Case for Integrated Marketing
FEBRUARY 16, 2017
The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.
More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous
JANUARY 14, 2014
But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth. Relatively little attention is paid to the very front end of the lead lifecycle – namely, responding to a new lead in the first place. And that lack of focus can be a big mistake.
The secrets of successful B2B marketing
The B2B Research Blog
JUNE 8, 2016
The best laid plans are worthless unless they’re executed effectively and this requires a talented and motivated team, with the bandwidth and freedom needed to deliver. What’s the secret to successful marketing? A recent survey by B2B Marketing and Circle Research asked 104 client-side B2B marketers that very question – ‘what would you say are the key elements to successful B2B marketing?’. They were given free rein to answer however they wanted and an analysis of these responses reveals five themes. First, marketing needs to have a strategic vision.
11 Key Questions to Ask When Creating a Content Marketing Strategy
B2B Marketing Insider
JULY 7, 2015
What will you do if your team does not have the bandwidth to publish as often as you’d like? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. So why do so many marketers skip this step? Why are you creating this content and/or content hub? Why now? Customers?
Consolidate and Coordinate your Media
Buzz Marketing for Technology
APRIL 13, 2011
The reality is that today we lack the bandwidth to feed all of the agencies and consumer touch points available to us. Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you.
A Shortish History of Online Video
OCTOBER 19, 2016
Whether it’s advancement in technologies through natural experimentation, or simply the desire to meet the demand of ever-increasing complex online processes, our internet speed and bandwidth has continued to rise year-after-year, and with it, our ability to do amazing things online has risen too. In the years following World War II, a strange and exciting new technology emerged. billion.
5 Reasons You Need a Partner for Your B2B Content Marketing Program
MARCH 9, 2015
If there isn’t anyone up to the task (or has the bandwidth) to do it within your company, and you don’t want to spend the time onboarding a new employee, consider working with a writer or marketing agency that has experience in your industry. External partners can help you find the time by increasing bandwidth to create more content on behalf of your organization. Final Thoughts.
What will replace Facebook? Six considerations
grow - Practical Marketing Solutions
JANUARY 6, 2015
But when it comes to social networks, we seem to only have the bandwidth for one. But when it comes to social networks, we seem to only have the bandwidth for one. A question I often receive in my classes and talks is “What will replace Facebook?” ” It’s a natural question. But that is not necessarily the case. What will replace Facebook? Instagram. WhatsApp.
The changes to Google+ are great. But they don’t matter
grow - Practical Marketing Solutions
MAY 16, 2013
We only have the psychological bandwidth for one Twitter, one LinkedIn, one YouTube. What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. What amazing stuff!
15 Cases of Marketing Innovation [New eBook]
It's All About Revenue
APRIL 2, 2014
The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day. by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Content is King.
Why is Inside Sales So Scared of Lead Nurturing?
APRIL 1, 2014
The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day. Once initiated, the steps are as follows: 1. Wait 2 weeks. Wait 8 weeks.
How to Create a Sensible Social Media Strategy for Your Business [INFOGRAPHIC]
FEBRUARY 18, 2016
Most small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels. Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. 2) Start blogging. 3) Create educational content. Start small. of interactions.
Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
SEPTEMBER 30, 2013
Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. It’s just not a particularly sophisticated way of going about it. Certainly.
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
SEPTEMBER 7, 2016
Sales Development (SDR) Accounts : This dashboard allows leaders to find both inbound and outbound accounts that are ripe for more aggressive follow up, and determine the appropriate strategy to achieve this – such as redistributing accounts to SDRs with more bandwidth, or providing more context into why and how they should be targeted. Infer Inc. , About Infer. Additional Resources.
The Magic of Moving Pictures: Using Gif Images to Expand on Video Content
MARCH 3, 2017
With the modern prevalence of high bandwidth connections, the gif has become a preferred method of sharing video clips, sometimes with some additional editing for added effect. If your gifs are running longer than 10 seconds or taking up enormous amounts of bandwidth, using a video format like HTML5 Video can save your audience a headache. Well, that’s certainly creative.
What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
JANUARY 18, 2017
It depends on whether your team has bandwidth to make changes. B2B marketers use attribution to understand how their marketing impacts down-funnel sales. It enables them to see which marketing efforts successfully engaged and moved prospects through the funnel. Attribution data -- the number of leads, opportunities, revenue, etc. See all attribution models here. It depends, of course.
Four Trends Elevating Marketing as the Key Business Engine
JANUARY 11, 2016
This in return gave more bandwidth (and more seats in the room) for the opinion of the customer company’s rank-and-file in the decision process. Many of us who have been in B2B marketing for some time know that marketing has been undervalued or plain neglected in a majority of small and mid-sized companies. How things have changed! Value of Internet as a research platform. Conclusion.
6 Video Tips for Small Businesses on a Budget
FEBRUARY 1, 2017
Adjust your video ever-so-slightly for different platforms if you have the bandwidth and capacity to do so. Everything we do, it seems like we’re looking for the most efficient way to do it. Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive. videos. Technology. And more!
4 Ways That Automation Is Transforming Marketing
FEBRUARY 15, 2017
Marketing automation provides the ability to capture new opportunities that marketers otherwise wouldn’t have the time or bandwidth to pursue. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. The results it brings to marketers today are very real, and very beneficial. In fact, businesses that use marketing automation to nurture prospects experience as much as a 451 percent increase in qualified leads. Speed up the sales cycle.
How Your Startup Can Overcome Content Marketing Challenges
APRIL 14, 2016
If your startup doesn’t have the bandwidth to take on any form of content marketing, it may be time to hire a consultant for a needs assessment. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Mistakes Are Amplified For Startups. Guess what?
We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
JANUARY 15, 2016
Be mindful of your resources and bandwidth, and honest about your capabilities. What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? What ensued was nearly 48 hours of hard work that put us all to the test. But, when all was said and done, we launched (what is, in our humble opinion) a really awesome campaign.
Introducing The Definitive Guide to Account-Based Marketing
Modern B2B Marketing
MARCH 22, 2017
How you choose to practice ABM will depend on your objectives and bandwidth. Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. Why Is Account-Based Marketing Gaining Traction? Download today!
New Report: B2B Content Marketing Trends
Everything Technology Marketing
AUGUST 26, 2012
The biggest challenge for marketers is time and bandwidth to create content - 94 percent of B2B marketers create new content from scratch 5. The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Here is a quick summary of the most important trends we found ( more ): The Top-5 Trends in Content Marketing 1. from last year 4.
Whoa: marketing technology budgets are now surpassing advertising
MAY 16, 2016
More apps, more bandwidth, more computation, more data, etc. Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. Actually, I guess with this disclaimer I didn’t bury the lede.
How To Choose an International Expansion Strategy
JANUARY 3, 2017
Furthermore, will you have the bandwidth to apply SEO linking strategies and other continuous optimizations to the new regional content? Have you ever thought about what it takes to build a strong digital presence in multiple countries? I’ll walk you through the main options you have for internationalization, and help you decide which approach works best for you. Website Structure.
How to Run a Successful Webinar from Beginning to End
Modern B2B Marketing
FEBRUARY 17, 2017
If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Plan Your Content. Promote Across Channels.
5 Ways Marketers Can Use Twitter Photo Collages
It's All About Revenue
APRIL 3, 2014
While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches. by Amanda Batista | Tweet this If bad things come in threes, maybe good things come in fours for marketers? Thanks for joining [#Event].”
MQA – The All Important Account Milestone (Engagio on Engagio)
FEBRUARY 6, 2017
Just like with traditional lead scoring, good MQA definitions require constant tuning; some even adjust the thresholds based on ADR seasonal bandwidth. The first installment of the Engagio on Engagio blog series talked about how we’re running Engagio’s first Account Based Everything Campaign. If sales does not treat each account or lead the same, why should marketing? Conclusion.
Choosing the Best Social Media for Your Company
MARCH 29, 2011
Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.
Why Personas Fail
FEBRUARY 25, 2015
This takes up bandwidth, may shift and pivot strategy, and – yes – calls for collaboration with other teams in the company. There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Why is this the case? Personas fail: 1. It’s 10am. I know.
What Does a Content Marketer Do? Answered by a Content Marketer
MARCH 21, 2017
Based on this analysis, you can then identify opportunities for success and determine the bandwidth (time and budget) that will be needed to overcome the competition’s efforts. Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? This question immediately makes me think of this image: ( Image Credit ). Well, I’m here to help clear the air (in about 1,000 words). Researching. Interviewing. Creating. Sharing. Reporting. Refining. Planning.
New Data Centre Support for Australian Marketers
It's All About Revenue
JULY 23, 2015
The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience. Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney.
A plan to challenge the Facebook monopoly
grow - Practical Marketing Solutions
MARCH 17, 2013
We don’t have the bandwidth to desire two Twitters or an alternative to LinkedIn. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. 1) Somebody will build a better technology. But who cares? Wrong.
A Nonprofit’s Guide to Building Audience Personas
JANUARY 13, 2016
Schedule 30-45 minute calls with individuals who opt-in: keep reaching out to new contacts until your bandwidth is full. As a nonprofit, especially, your teams have limited bandwidth. The challenge is that you probably haven’t come across a definitive resource for nonprofits. But if you think about it, the strategies for the two groups should be more aligned than they are different.