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Data plus analytics is the route to the truth

Martech

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. Data analysis is the “GPS.” It’s “ready, aim, fire” (data, analysis, action). So how do you get there?

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. For a larger set of differences, you would generally go for a more extensive multivariate test. This is an inefficient way to proceed.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

But it takes some analysis to determine if this is the case. But first, let’s see why people consider switching A/B testing tools and show how to make a rational comparison. Head-to-head comparison of Convert Experiences against Optimizely Web. Head-to-head comparison of Convert Experiences against Optimizely Web.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. MODEL MAKERS & MODEL BREAKERS.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). A/B, A/B/n, Multivariate and Split URL Testing: These are the essentials of most experimentation programs and GO has them. Google Optimize homepage ( source ). And these are features that make these possible….

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Top 5 AI Marketing Tools

Anyword

It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. To assist with optimization, Optimizely allows testing methods including multi-page, server-side, A/B, and multivariate, while user analysis triggers include clicks, visitor actions, and page views.

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Learn The ABCs of Email A/B Testing

Salesforce Marketing Cloud

Comparison isn’t always the thief of joy. But sending multiple versions of an email – with different subject lines, preview text, copy, calls-to-action, or timing of delivery – can give you a basis for comparison. And, learning from your results involves a ton of data analysis. When’s the right time to hit ‘send’?