Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. As mentioned, we saw results beginning in November as Google crawled the site more actively and found more relevant content. Clicks: 2,220.

Case Study 69

Case Study Case Studies Lead Scoring Lead Ranking 69

Moz

JANUARY 26, 2020

An “us” vs “them” comparison. But they certainly get a lot more attention than the organic listings below: Based on the Nielsen Norman Group study , when SERP features (like featured snippets) were present on a SERP, they found that they received looks in 74% of cases (with a 95% confidence interval of 66–81%).

Case Studies 64

Case Studies Case Study Features Studies 64

Trade Press Services Newsletter

JUNE 1, 2023

It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

ClickZ

JANUARY 12, 2024

Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form. Case Study Let’s take a closer look at The Essence Vault , a fragrance brand that faced the common dilemma of digital expansion.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic. For a more personalized experience, try to deliver case studies that match your prospect’s pain points.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

Research 98

Research Case Studies Case Study Skype 98

Webbiquity

FEBRUARY 5, 2021

Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. Image credit: Marketo.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). The following table shows the results of that comparison.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Scoop.it

JANUARY 26, 2023

If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Link to your new case studies, product tours, and price comparisons, and don’t forget to send out deals and discounts to those who are ready to convert.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Directive Agency

FEBRUARY 28, 2022

These leads come through actions including demo requests, whitepaper downloads, case study downloads and more. B2B SEO campaigns increase brand exposure and generate leads that will hopefully turn into sales, after the marketing team qualifies them. This can be seen clearly when designing a product page.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. In B2B marketing, decisions are often made by a committee or group within the company that involves several stakeholders who have an impact on the buying decision.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Hubspot

MARCH 18, 2024

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires. Not Competing on Competitor Pricing Don’t compete on pricing.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

Ideal Customer Profiles 111

Ideal Customer Profiles Case Study Case Studies Opt-out 111

Marketing Insider Group

JUNE 1, 2021

Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. However, you don’t yet have a comparison. Content marketing’s foremost objective is to attract your ideal buyers. Your content is the hook to gain the lead. Wrangling Data.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Champion Communications

JULY 6, 2023

Use cases Imagine a B2B leader hosting a live Q&A session with industry experts. Additionally, B2B marketers can leverage Threads to share thought leadership content, industry insights, and case studies, fostering meaningful discussions with their target audience. Utilise multimedia content to enhance your conversations.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

ClearVoice

MARCH 24, 2023

These include testimonials , case studies, and live demos. Customer case studies Customer case studies are stories or testimonials from customers that show how your product or service addressed their pain points. In addition, they must be willing to participate in the case study.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Lead Liaison

DECEMBER 1, 2022

Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison’s study of 10,687 business cards and documents requiring transcription determined standard OCR was accurate 60.34% of the time. In comparison, Lead liaison’s methods were 98.6% accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). More importantly, with access to comparison data, specification sheets, and customer success stories, the salesperson can show buyers the product’s value and put any doubts to rest. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Scoop.it

MARCH 2, 2023

Case study Your audiences have specific pain points they’re looking to solve. While other content types tell them you’re the expert in this field, case studies demonstrate how you can help them. Case studies are particularly powerful when creating content around brands in the health and wellness industry.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

APRIL 17, 2023

Case Studies and Client Success Stories Lastly, your business will want to take a look at any case studies or client success stories from the agencies you’re considering. Pro tip: Look for a case study that features a business similar to yours, whether it’s the same industry, company size, or pain points.

Advertising Agencies 98

Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

SalesGrape

OCTOBER 10, 2023

Case Study: Company X’s Success with Digital Marketing To illustrate the effectiveness of digital marketing in B2B lead generation, let’s consider the case of Company X. This technology company wanted to expand its customer base and increase revenue through targeted lead generation efforts.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

PureB2B

APRIL 22, 2022

Case studies are one powerful way to communicate this. A case study is really a story about why another company sought you out, what product or service they received, how they implemented it within their organization, and the results they achieved. They want to see your product in action and what results they can expect.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62

BOP Design

AUGUST 11, 2022

Studies show that the integration of web chat into a website increases conversions by up to 45%. Other studies show a majority of today’s website base prefers to use a chat feature, rather than email or phone inquiries. Read more: GA4 vs Universal Analytics – a Comparison. Draft Questions.

Conversion 137

Conversion Effectiveness Tips Planning 137

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Only B2B

APRIL 3, 2024

Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. Researching competitor content: While not ideal, exploring competitor content can still offer valuable insights, especially if prospects subsequently visit your website for comparison.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content4Demand

MARCH 16, 2021

Case Studies & Case Study Portfolios. It’s awkward to hear anyone sing their own praises, and that’s why so many B2B marketers celebrate the case study format. You could also shake things up and produce your case studies in video or audio formats. Tutorials & Certifications.

Top of Funnel 66

Top of Funnel Case Study Case Studies Paid Search Agency 66

Launch Marketing

JUNE 15, 2022

At this stage, content such as checklists, calculators, case studies, vendor comparisons, white papers, reports and webinars based on each persona is best. Consideration content should help them understand your specific product or service offering and the value it delivers. Outreach & Sales Efforts.

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Biznology

JULY 13, 2018

Comparison. In both cases, you’re targeting an entire industry. Case studies are a great example of content that works for these prospects. Comparison. Creating comparison charts and talking about features that truly differentiate you is critical here. Exploration. Evaluation. Identification.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Contently

DECEMBER 6, 2022

Do you have a higher conversion rate after reading a case study, or are webinars more effective? Do you see more sales after customers consider a side-by-side comparison with your competitor? Single-touch attribution can also provide insight into bottom-funnel content and how it influences customer decision-making.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Martech

OCTOBER 5, 2022

” fMRI reveals which of the brain’s processes “light up” when a person experiences different sensations, e.g., exposure to different images in common studies. Here’s where the comparison picks up: We can observe nearly anything and everything that customers or prospects do digitally. We were dependent on aggregated data.

Intent Data 98

Intent Data Marketing Management Word of Mouth Customer Satisfaction 98

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Especially in cases of account-based marketing , it’s easy to treat leads like a hive mind. Make sure you’re investing in the types of content your leads want like product comparisons, case studies, and peer reviews. Was your product not the right fit?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Understanding their journey is where B2B customer insights come in.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57