How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. ROI / ROAS. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. Revenue Per Lead.
Stop Ignoring Facebook Ads: Your Keys To Success
B2B Marketing Insider
MARCH 20, 2016
Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. Facebook has […]. Content Marketing
Why Your PPC Agency Needs to Focus on the Full Funnel
DECEMBER 6, 2016
In order to define success for a traditional B2B PPC Agency, we must first look at the definition of Return on Ad Spend (ROAS): According to Bigcommerce.com , “ Return On Advertising Spend, is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.”.
Going Global in Marketing Involves More Than Just Translating The Words
It's All About Revenue
SEPTEMBER 28, 2016
” After analyzing 20,000 companies in 30 countries, HBR “found that companies selling abroad had an average Return on Assets (ROA) of minus 1% as long as five years after their move.” Globalization is key to Modern Marketing. But as the Harvard Business Review points out , going global is “much easier to admire than to imitate.” This is a matter of tone.
5 Steps to Amplify Your Paid Social Campaigns
Modern B2B Marketing
MAY 3, 2016
Only then can you understand the return on ad spend (ROAS) from your campaigns. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. billion worldwide. Define Your Goals.
The Definition of Omni-Channel Marketing – Plus 7 Tips
Modern B2B Marketing
APRIL 1, 2014
The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Author: Mike Stocker Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use.
How To Use RLSA To Help Increase High Quality Leads
OCTOBER 27, 2016
RLSA is a powerful yet simple way to increase conversion actions from past visitors and potentially increase ROAS. Statistically speaking, 96% of site visitors don’t convert or make a purchase on the first visit to the site; however, these visitors do signal intent as they have still interacted with the site. How RLSA Works. Steps to Get Started: 1. Best Practices. Define Audience.
7 Things You Didn’t Know You Could Do with Google Adwords
DECEMBER 16, 2013
You can manage bids with specific goals in mind: Enhanced CPC, Target Search Page Location, Target CPA, Maximize Clicks, and Target ROAS. Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Having trouble reaching or maintaining certain acquisition goals? Dynamic keyword insertion is fairly easy to use.
Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
Modern B2B Marketing
JANUARY 6, 2015
We all know traditional metrics like ROA and ROI. Author: Sanjay Dholakia This is going to sound like a bit of a no brainer, but I love the holidays. Largely because I get an opportunity to spend time with my family and friends but also because it’s the perfect time to take a really deep breath, wipe the slate clean and collect all the learnings from the past year. The three I’s….
5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
JULY 13, 2011
If you have a PPC firm managing your campaigns, they usually send results using ROAS (Return On Ad Spend) because they’re often not plugged directly into your margins on individual products (also because ROAS is always higher than real ROI, and they’d rather be sending the larger number to justify their efforts). Max Bid: How much should I spend per click?
Get your CEO to say Y-E-S to SEO
NOVEMBER 23, 2010
If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). Image by oooh.oooh via Flickr. by Tim Peter. So, you're trying to finish up your budget for next year and, just like last year, you're trying to get funding for much-needed SEO work on your site. You're used to it, because it seems to go the same way each year.