Directive Agency

DECEMBER 13, 2019

In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. of the search results were comprised of some review site or comparison article. Additionally, 91% or 102 SERPs had a review site or comparison article in the first organic search result. .

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Hubspot

OCTOBER 13, 2020

You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. so your brand stays top of mind.

SERP 60

SERP Lead Ranking Lead Scoring Enterprise Management 60

Directive Agency

FEBRUARY 28, 2022

Like B2B SEO, this relates to performance in Search Engine Results Pages (SERPs) but it focuses on a broader audience and is not specific to someone at a certain type of business. When searching for a product as a consumer, you are likely to search for terms related to a product or service you’re interested in purchasing.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Marketing Insider Group

JUNE 1, 2021

You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. However, you don’t yet have a comparison. Engagement means different things on each platform but typically includes shares, comments, and referral traffic. Rank Metrics. Likely one of your content marketing goals is to improve organic rank.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Conductor

NOVEMBER 4, 2021

But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP. One of the most overlooked elements, Schema Markup, is semantic vocabulary that enhances your pages’ snippets on the SERP. Studies show that on average, webpages with schema markup rank four positions higher on the Google SERP.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

ClickZ

JUNE 15, 2023

Let SEO drive your blogging strategy Blogging is a great way to capture additional SERP opportunities, including: Featured snippets Featured snippets rank on top of search results, immediately below the ads. Everyone knows that the more quality, natural backlinks you earn for your website will help improve your rankings on Google SERPs.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Contently

FEBRUARY 8, 2023

Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP). Enter Pepsi vs. Coca-Cola in the comparison search boxes, and you can tell the cola wars are steady as ever.

Marketing AI 173

Marketing AI Trends Google SEO 173

Webbiquity

NOVEMBER 19, 2019

Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison). Details: Get 40% OFF for Netpeak Spider and Checker using promo code Tom-BF19. Follow this link and your discount will be applied automatically. Lead Generation /CRO.

Tools 236

Tools Amazon Paid Search Agency Small Business Marketing 236

Hubspot

SEPTEMBER 17, 2020

People Comparison Shop (and Frequency Matters). The other fact I want to point out is about comparison shopping. Being on multiple lists has second order conversion rate effects because comparison shoppers trust that we are a top solution. Qualitatively, SERP domination seems like a worthy goal.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Rank Tracking Comparison. For example, SEMrush has a “Sensor” feature that enables webmasters to track how volatile certain SERPs might be, enabling you to analyze changes happening on a macro level. Keyword research.

SEO 158

SEO Tools Paid Search Agency API 158

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 📃 The challenge : SEOs often take last year’s performance as a baseline when forecasting, but that’s growth on growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Conductor

AUGUST 5, 2021

The best practices for ranking on the SERP are largely the same, but how much effort you put towards optimizing one area over another depends on what you want to rank for. Equally important to having recommendations on “what” to do is understanding the “why”—and how to prioritize.

Features 116

Features Content Marketing Content SERP 116

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

BenchmarkONE

JULY 22, 2021

Open to Click Comparison. SERP Ranking. A good SERP ranking can help to strengthen the perception of a startup business. A good SERP ranking can help to strengthen the perception of a startup business. But ranking highly in SERPs also contributes to your authority and expertise.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

DAGMAR Marketing

APRIL 5, 2024

Here’s a brief comparison of the two products and what they offer, so you can make an informed decision about which one will be best for you. Now that Google has entered the chat and developed an AI tool like Gemini that can directly compete with ChatGPT, many would like to know which one is superior, if any. model) – $19.99Gemini (1.5

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Scoop.it

AUGUST 31, 2023

Consistency in sharing content not only helps you attract more traffic but also boosts your online presence and enables you to climb the SERPs quicker than your competition. The content you put forth that best aligns with your audience’s interests helps you generate 52% more organic traction in comparison with company-focused content.

Curation 103

Curation Content Validation Copyright 103

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. The only direct comparison to 2013 is the position #1 row, and you can see that every metric increased, some substantially. This is easier to illustrate in a chart.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Conductor

JULY 14, 2022

Helpful Market Share Tips: Apply a keyword group to narrow down the data Change the device and location to narrow down on specific areas/devices Market Share shows who owns the most results in the 1st place position, top 5 results, or 1st Page of the SERP. Select 1st Page to get the most comprehensive view.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. Think case studies, comparisons, and expert guides.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Marketing Insider Group

MARCH 2, 2021

That includes pricing information, comparison guides, reviews, product/service demonstrations, and information on how to purchase a good or service from your business. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Don’t forget about the loyalty stage.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Consider this comparison of pre-drop and post-recovery: Looking at the keywords in MozCast that had Featured Snippets on February 18, 79% of those same keywords still had Featured Snippets on March 12.

Features 67

Features Comparison Keywords SERP 67

ClearVoice

APRIL 30, 2021

Google’s algorithm for its search engine results page (SERP) ranking is notoriously intricate and secretive. It’s just a comparison metric to see where you sit among competitors. It’s a search engine ranking score that helps to establish the success of your site. Several factors go into scoring your domain authority.

Domain 80

Domain Keywords SERP Comparison 80

KoMarketing Associates

NOVEMBER 29, 2016

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. Think I’m stretching with the Westworld comparison? Well let’s take a deeper dive into the biggest Google algorithm updates made this year.

Google 120

Google SERP Correlation CAN-SPAM 120

Conductor

FEBRUARY 18, 2020

The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP. But clearly Google is moving to become the destination for people just actually, physically buying something from the SERP. This is welcome news for some. What other company has a search engine that allows you to buy stuff? <cough,

De-duplication 71

De-duplication CTR SERP Comparison 71

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility. Credit: www.forzaitalianfootball.com. Make It through Qualifying.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

seo.co

MAY 26, 2021

For comparison, the following are long tail keywords: Warm socks made of wool. Of course, your ability to rank on the first page of the SERPs for any short tail keyword depends on your overall SEO strategy. 3 tips for using short tail keywords to rank in local SERPs. Ankle socks. No-show socks. Tube socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Scoop.it

MARCH 2, 2023

Apart from case studies, other methods like discussion forums, product comparisons, and surveys also work well to build trust. American mattress company Sleepjunkie’s product comparisons are a great example of this however readers expect transparency in terms of data before they can trust your content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Biznology

MARCH 12, 2020

Needless to say, you still shouldn’t try to force a purchase, rather, you should provide them with a mixed bag of highly-informative content interspersed with product types and best options, comparisons, and relevant links to the where they can buy them – your website included. Image source.

Intent 104

Intent Startups SEO Paid Search Agency 104

Conductor

AUGUST 5, 2021

The best practices for ranking on the SERP are largely the same, but how much effort you put towards optimizing one area over another depends on what you want to rank for. Equally important to having recommendations on “what” to do is understanding the “why”—and how to prioritize.

Features 59

Features Content Marketing Content SERP 59

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

nDash

APRIL 8, 2020

If your content doesn’t align with search intent, there’s little chance it will rank in the SERPs. With this type of intent, users are often looking for reviews or testimonials, or details about different products and comparisons. Creating relevant content that aligns with search intent is key to landing a coveted spot on the SERPs.

Intent 52

Intent SERP Classified Ads Keywords 52

The ABM Agency

JANUARY 8, 2021

The more expertise your business provides, the more authority you have in your industry, and the more trustworthy your business is viewed, the higher your rank will be on search engine results pages (SERPs). . Keyword Planner provides data on where specific keywords ranking in Google’s SERPs. Why is B2B SEO Important?

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

SmartBug Media

DECEMBER 19, 2022

In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

NOVEMBER 4, 2022

Artificial Intelligence spends less time in comparison to collecting data manually. It also helps in optimizing old content for SERP through keywords and link updates. To solve such issues, it can be automated by integrating AI into lead generation processes. Lead generation is quite a time taking task.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

seo.co

MARCH 8, 2021

It’s Google’s way of saying this is the golden SERP spot. At the end of the day, position zero claims a significant amount of traffic on SERPs. A comparison. Comparisons make for good featured snippets because they lend themselves to tables. Tap into this free SERP real estate by making top or best lists.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64