Webbiquity

DECEMBER 20, 2022

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Webbiquity

SEPTEMBER 13, 2022

Contributed post. Few industries in history have grown as rapidly as the SaaS (software as a service) space. Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. For Millennials and members of Gen Z, SaaS is just what software is.

Lead Ranking 52

Lead Ranking Business Cross-Selling Sales Cycle 52

Webbiquity

SEPTEMBER 6, 2022

Guest post by Vaibhav Kakkar. A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Image credit: Brands&People on Unsplash. Customers’ purchasing decisions can be significantly influenced by your video content.

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302

Webbiquity

JULY 28, 2022

Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Webbiquity

JULY 26, 2022

Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash. From onboarding new hires to focusing on your customers’ needs, you have a lot to cover.

Startups 253

Startups B2B Business Budget Programs 253

Webbiquity

JULY 23, 2022

Guest post by Tony Ademi. Synthetic identity fraud occurs when one individual impersonates someone else online using fake ID credentials. It’s a common type of financial crime and is becoming even worse as digital transactions increase. Image credit: stevepb on Pixabay. One of the most common methods for developing a synthetic identity scheme starts with a Social Security Number (SSN).

Tips 136

Tips Multi-Channel SIC Work Management 136

Webbiquity

JULY 22, 2022

Guest post by Kristie Wright. In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all. When a payment isn’t made or it’s late, your business will suffer the financial repercussions.

Terms and Conditions 136

Terms and Conditions Ad Exchange Customer Satisfaction Design 136

Webbiquity

JUNE 11, 2022

Contributed post. A talented and engaged workforce is one of the most valuable assets any company can possess. They are the engine that drives business success. Your employees are also responsible for the majority of customer interactions. Image credit: stevepb on Pixabay. But while the influence of knowledgeable, helpful employees is positive, a few bad apples (or even good apples having a bad day) can cause problems for your company.

Work Management 136

Work Management Marketing Management Phishing Terms and Conditions 136

Webbiquity

JUNE 7, 2022

Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Image credit: Andrea Piacquadio. However, engaging with prospects and establishing meaningful relationships with them online can be challenging.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

APRIL 19, 2022

Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Image credit: Thirdman on Pexels. Social proof can help create trust and boost your business growth in 2022.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Webbiquity

MARCH 8, 2022

Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

FEBRUARY 28, 2022

Guest post by Chloë Donian. The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. Image credit: Scott Graham on Unsplash. There are a profusion of business consulting services out there. You’ll want to do due diligence to ensure you find the right fit for your company.

Consulting 258

Consulting Business Marketing Proposals Planning 258

Webbiquity

JANUARY 21, 2022

Contributed post. Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. It may be a passing thought due to a bad day at the office, or a deep-seated yearning.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it? The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where th

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Webbiquity

JANUARY 7, 2022

Guest post by Sowmya Juttukonda. According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash. It may also make you think about processes and tools which can improve your customer success ROI.

Work Management 252

Work Management Marketing Management Marketing AI Tools 252

Webbiquity

DECEMBER 3, 2021

Contributed post. You’ve put in countless hours of work to make your product offering just right. There’s one step left before you’re ready to sell. Image credit: Conor Brown on Unsplash. You need to make sure that the packaging is perfect. The package design will serve as the silent spokesperson for your product when it hangs in a display or sits on a shelf.

Design 277

Design Tips Paid Search Agency Display 277

Webbiquity

NOVEMBER 30, 2021

Has this sort of thing ever happened to you? You’re browsing an ecommerce website or a blog, and you see a photo of a man and a woman running together; something in the photo catches your eye. So you click on it, and taken to a page where…you can buy the type of shoes she was wearing. That’s great, if you happen to be interested in those shoes.

Analytics 264

Analytics Advertising Agencies Tagging Paid Search Agency 264

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Webbiquity

OCTOBER 22, 2021

Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Webbiquity

OCTOBER 19, 2021

Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two. Statista took an in-depth look at B2B marketing spend this year. They noticed a 14% increase in digital formats and a decline for traditional channels.

Design 310

Design Trends Marketing Automation Services B2B 310

Webbiquity

SEPTEMBER 14, 2021

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure.

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Webbiquity

AUGUST 3, 2021

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

Social Media 170

Social Media Spyware Wikipedia Correlation 170

Webbiquity

JULY 7, 2021

Contributed post. The global pandemic has disrupted most small businesses in some way. Some have had to close down completely, while others have had to adapt their operations to deal with shutdowns and changes in buyer behavior in order to survive. The marketing industry has faced a number of challenges, but there have been some incredible creative marketing campaigns that have emerged during this time.

Planning 259

Planning Business Paid Search Agency Small Business Marketing 259

Webbiquity

JULY 6, 2021

Guest post by Alex Ratynski. Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Here are five expert tips for keeping your customer churn rate as low as possible, so you can build a loyal fan base of people who keep coming back to you for more.

Churn Rate 322

Churn Rate Work Management Marketing Management Comparison 322

Webbiquity

JUNE 1, 2021

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

APRIL 22, 2021

Guest post by Grace Murphy. Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. Though these tips are usually beneficial to some extent, they don’t always produce the desired results. Personalizing your marketing strategies can widen and engage your audience more successfully.

Small Business Marketing 283

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 283

Webbiquity

APRIL 20, 2021

A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates. It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Or that 93% of social media advertisers use Facebook ads regularly. What is surprising is how both marketers and the social networks continue to make mistakes and miss opportunities.

Social Media 233

Social Media B2B Thought Leadership Media Brand Identity 233

Webbiquity

MARCH 23, 2021

Guest post by Lesley Vos. 2021 is the year of digital transformation for B2B marketing. To keep pace with a rapidly changing business environment, marketers will need to constantly adapt to the latest conditions and adjust strategies for customer service, lead generation, and sales growth. The only thing remaining the same is a top channel B2B marketers use for driving leads and revenue: It’s email.

B2B Sales 282

B2B Sales Top of Funnel B2B Lock-In 282

Webbiquity

MARCH 21, 2021

Contributed post. Pay-per-click (PPC) advertising can be an incredibly effective method for driving qualified leads to your website. It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO , they can see great results. But who is making the greatest use of PPC ads, and which industries can benefit from them the most?

PPC 154

PPC Paid Search Agency Ads High Quality Lead 154

Webbiquity

MARCH 17, 2021

Contributed post. The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends.

PR 271

PR Trends Ethics Public Relations 271

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Below is the video along with some answers to the questions posed (not a transcript). Watch the video to get expert insights from Maddy Osman , Lisa Sicard , and Casie Gillette.

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Webbiquity

FEBRUARY 5, 2021

Guest post by Dhruv Patel. During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Webbiquity

DECEMBER 31, 2020

Contributed post. Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. Travel is down significantly, and people have generally been getting out less and avoiding large gatherings. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well.

Promotion 253

Promotion POS Business Paid Search Agency 253

Webbiquity

DECEMBER 29, 2020

Since this week tends to be slow in the B2B world, this will be a short post, just a few quick items to note. 1. There’s still time to save big money on martech software. Although Black Friday and Cyber Monday may seem like distant memories, several Cyber Month offers remain active into January. Check out this post for exceptional offers on software for small business accounting, Instagram marketing, SEO, video editing, and more. 2.

Software 130

Software Event Marketing Planning Small Business Marketing 130

Webbiquity

NOVEMBER 18, 2020

Contributed post. Retail has always been a cutthroat industry, but today it’s more so than ever. With competition from all angles, not least from the likes of online giants such as Amazon, retailers need to work harder and smarter to stay afloat, let alone prosper. If you work in retail, particularly in a small business, one of the ways you should drive your business is through the use of daily and weekly sales reports.

Merchandising 160

Merchandising POS eCommerce Comparison 160