Trending Sources

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry. . Technology enables both mobile ordering and POS based payment methods, which is providing merchants with new marketing opportunities and sustainable customer relationships. Trend #1: Increase in tableside POS technology adoption.

POS 31

Current Payments Industry Trends: POS, Mobile Ordering, and Contactless

Radius

The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. However, as POS and Payment vendors evaluate new technologies to identify their total addressable market and drive sales, they also need to understand the current trends within the Payments industry. . Technology enables both mobile ordering and POS based payment methods, which is providing merchants with new marketing opportunities and sustainable customer relationships. Trend #1: Increase in tableside POS technology adoption.

POS 31

Why a CMO Must Establish a System for Continuous Improvement

It's All About Revenue

"Today, we are still required to aggregate information and insights from many tools-- CRM, social listening, POS and ecommerce data, etc.-- There is an inherent need for CMOs to establish a system for continuous improvement. It is important to create a continuous loop of information to drive intelligent changes to the technology roadmap shared between the CMO and your CIO or CTO.

CMO 81

How Can Marketers Better Optimize the Customer Experience?

Crimson Marketing

“For example, company respondents were more likely to say they had a weak than strong capability in a number of areas, including:” Collecting user data from CRM, POS and other online data sources (34% vs. 18%); Collecting data about individual website visitors (23% vs. 18%); Analyzing user data that come from different systems (47% vs. 11%); and. 81% use behavioral data.

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Cue the Rocky Music: Groupon Fights Back with Reserve and Breadcrumb

Synecore

In May of 2013, Groupon relaunched Breadcrumb POS, its free iPad POS (point-of-sale) app for merchants. In addition, Breadcrumb POS offers merchants a low price guarantee, pledging to “beat any comparable plan on credit card transaction fees.” On November of 2011, Groupon’s stock was over $26; a year later it had lost 90% of its value, closing on November 13 th , 2012 at $2.63.

POS 35

DMFB Preview: Building Your Online Brand Through Customers

KoMarketing Associates

I mentioned this in my last blog pos t, but as Justin Sanger stated at SMX West in March, Google wants to rank the real world, and people talking about companies online is now the real world. We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. Influence on Buying Decisions. Influence on Search Results.

POS 96

Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. My rational brain knows that there’s probably no reason for this flurry of sightings beyond pure coincidence. Or not. Sometimes random is just random.

POS 59

Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

Hubspot

Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. What exactly did they change? How does it influence advertising? The Change: Before vs. After.

SERP 61

Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

Content Standard

Target, Costco, and other big-box retailers already have the advantage on Amazon in that sense, because they have physical stores and a POS system and sales assistants on the floor—the big expense of upgrading in-store technology will become a necessary one, but it will also ensure that Amazon Go won’t be a first choice. First, it was Amazon Prime and two-day free shipping.

POS 23

Missteps to Avoid in Your E-Commerce Site Design

Sazbean

Ask for one from your Point of Service (POS) provider. If you don’t have one, it’s worth your time to look into a comprehensive service such as the POS System by NetSuite. E-commerce is no longer just the future of shopping. It’s officially arrived and enthroned. Offline retail shopping actually decreased. This makes it even more important for your e?commerce

POS 33

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device.

7 Social Mobile Apps Marketers Should Know About

Synecore

As I noted in a recent pos t, according to data from Gartner , by 2017 mobile apps will be downloaded more than 268 billion times; in 2013, the U.S. The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Whats App - Mobile Messaging. We shall see about that.

Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing

CMO Essentials

For example, a recommended best practice would be to integrate point-of-sale (POS) data captured in-store with data captured through the web or mobile applications. Recently, a Harvard Business Review article suggested that the downfall of Tesco, a UK based grocery giant, was in part due to an overreliance on data-driven marketing practices. To be blunt, this idea is just wrong. annually.

POS 64

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Poorly Designed Error Messaging at the POS. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. And nearly 51% of the U.S. population are avid mobile Internet users, according to 2011 U.S. won’t return.

Cost 56

5 Reasons to Outsource Marketing Today

Fearless Competitor

In an interesting (but dated pos)t by The CMO Survey.org, entitled “ Outsourced Marketing ,” they explore the rapid growth of marketing outsourcing. Should you reach out to outside firms for marketing help, like Bulldog Solutions , PointClear , AcquireB2B or Find New Customers ? Get your answer below. Companies don’t have the expertise to perform key marketing tasks.

POS 31

On Twitter and real life: some love and some tips #socialsong

Conversionation

Chuck Kent A few weeks ago I wrote a very personal pos t and one of the people who commented on it was Chuck Kent. It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program.

POS 75

Leverage Loyalty Fundamentals

Manhattan Marketing Maven

The app has a built-in points system that connects to a restaurant’s POS system. In a nation that loves to eat out, restaurants ought to be CRM learning laboratories. Unfortunately they’re not. But Jim Daleen, CEO of Appsuite, hopes to change all that.    Restaurateurs commonly skimp on marketing. They don’t think about connecting their brand to their customers. Many assume that the food and the ambiance will do it for them automatically, saving an investment in technology or marketing people. But this state of mind ignores the key psychological factor that underlies loyalty.

You’re Not Always the Right Person for the Job

Content Standard

I’m not doing everything I can to produce content that doesn’t make me sound like a total POS. Over Christmas break, as I sat seven rows back in a church pew, the reverend—a woman in her mid-50s, tightly pulled back blonde hair, slight lips that offered definitive guidance—decreed her annual parting message: Wherever you are on life’s journey, you are welcome here.

POS 31

Data-Driven Marketing: 10 Trends for 2013

Marketing Action

Investment growth focuses on joining “bricks to clicks”: Digital – POS integrations. Bruce Biegel of The Winterberry Group gave a presentation earlier this month to the Direct Marketing Club of NY (DMCNY) to introduce Outlook 2013: Data Driven Marketing, Today and Tomorrow. No matter what type of marketing you’re doing, data should be driving your decisions. ROI still a challenge.

POS 32

9 Awful Ways We Push Customers Away

Hubspot

Manage the inventory between the two using smart tools -- such as Shopify’s online POS system. Picture this. You''re the owner of AtoZJeans.com. Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. What made Patty leave? What went wrong? steps long.

POS 47

65 Tweetable Moments From The Corporate Social Media Summit New York

B2B Marketing Insider

Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content. This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers. Break through. Be disruptive.

POS 45

Does mobile search work for your business?

Biznology

While these only measure whether the customer called, not whether they converted, you can marry this data with your POS or CRM data (or, frankly, pencil and paper tracking by your sales staff), to determine what percentage of calls were sales-related vs. customer support, scheduling, directions, or some other activity. Which begs the question: does mobile search work? Read on and see.

POS 18

Apple Anoints NFC Mobile Payments: Now People Will Finally Use It

Synecore

As a general proposition, contactless payments require a two-way buy in: you need the participation of the smartphone producers on one hand and bricks-and-mortar merchants on the other (NFC-enabled smartphones used at NFC-enabled card readers at the POS). Sometimes in life, timing is everything. When you do, it usually ends up being a painful experience for both yourself and the reader.

POS 35

Sales: The 80/20 Rule and How to Take Advantage of it

PureB2B

Look for trends in your POS platforms, paying special attention to where your best customers are. The 80/20 rule, also known as the Pareto Principle , is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship between effects and their causes. The Pareto Principle transcends disciplines. The 80/20 Sales Principle. Discover Your Best Customers. Identify Customer Niches.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Update an original pos t that provides more value to your readers (this post is an example) 50. Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Write about industry News – whats happening this week, this month 2. s more.

Tips 62

Cybersecurity Help for Small and Mid-Sized Businesses

Marketing Action

Note that machines that handle sensitive information like payroll or point of sale (POS) functions should ideally be on networks or systems separate from machines involved with routine services, like updating Facebook and checking email. It’s barely two months into 2014, and we’ve seen a tremendous number of issues pertaining to privacy and data breach management. 10 cybersecurity truths.

POS 23

Cue Rocky: Groupon Makes a Comeback with Reserve and Breadcrumb

Synecore

In May of 2013, Groupon relaunched Breadcrumb POS, its free iPad POS (point-of-sale) app for merchants. In addition, Breadcrumb POS offers merchants a low price guarantee, pledging to “beat any comparable plan on credit card transaction fees.” On November of 2011, Groupon’s stock was over $26; a year later it had lost 90% of its value, closing on November 13 th , 2012 at $2.63.

POS 2

You’re Not Always the Right Person for the Job

Content Standard

I’m not doing everything I can to produce content that doesn’t make me sound like a total POS. Over Christmas break, as I sat seven rows back in a church pew, the reverend—a woman in her mid-50s, tightly pulled back blonde hair, slight lips that offered definitive guidance—decreed her annual parting message: Wherever you are on life’s journey, you are welcome here.

POS 4

The QR Code Quandry

Manhattan Marketing Maven

We are recommending baby steps – simple POS uses, coupon downloads or instant win contests to gauge consumer appeal and measure operational performance. There seems to be a flurry of QR code use. The 2D barcodes, originally developed in Japan in 1994 to track packages, are showing up in print ads, on billboards, on vehicles, on packaging and in TV spots for a variety of brands. Are they the next cool thing or are they useless? The mechanics of QR code use are rudimentary in the United States. Hardly anybody knows what they are. Most phones aren’t factory-equipped with readers. Coupons.

POS 3

The Bamboo Project Blog

Buzz Marketing for Technology

UPDATE--For more on personal learning environments (PLEs), check out this pos t. The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. Web 2.0

6 Reasons Marketers Should Use Bing for Paid Search

Hubspot

Pos 1). This a guest post by Donald Nosek , VP business development at ymarketing , a full service digital marketing agency and sponsor at this year's HubSpot User Group Summit. So, is your search marketing ready to help generate a year-end boost? Here are 6 reasons why digital marketers should use Bing for paid search. Bing Serves 30% of All Searches. online search market. Just think.

POS 2

Food Glorious Food

B2B Marketing Online

Whilst great food doesn’t guarantee that decisions are made and POS raised it does reflect on your brand. If the way to a mans heart is through his stomach then is this the way to win over an CXO too? Well not quite, if only it was that simple! Whilst I’m smiling writing my latest blog post I do think there is a really important message here and that is food is so important so NEVER scrimp on the food at any event you organise (even if the budget is tight cut back in every area and not the catering). Poor food choices could cheapen what could otherwise have been classed as a good event.

POS 0

Online Couponing is UP 49%

Manhattan Marketing Maven

Coming soon are more, easier to use mobile coupons and codes that will be distributed digitally and will eventually rely on electronic interactions between hand units and POS systems. Make sure that POS, credit card processing, shopping carts and accounting systems can accept, process and fulfill their wishesIf you think only little old ladies clip and use coupons; think again. But if you think that the recession has recruited and empowered  a new generation of savvy coupon seekers and users; you just might be right. million using 1.6 Online shoppers scan. They don’t read.

POS 0

MYOB In The Life Of Australian Businesses

Business Growth Development

This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991.

POS 1

MYOB In The Life Of Australian Businesses

Business Growth Development

This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991.

POS 1

MYOB In The Life Of Australian Businesses

Business Growth Development

This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991.

POS 1

How a Small Retailer Does Powerful E-Mail Marketing That Delivers Dollar Results

Content Marketing Today

They use an off-the-shelf software tool, QuickBooks POS Pro, to capture all their CRM data and to handle their e-mail marketing. Miss Lucy’s House of Holidays understands how to segment its customers and deliver targeted messages as part of a consistent content marketing campaign. Like many small retailers, Miss Lucy’s has a limited marketing budget.