B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. One reason for bad writing is that too many marketers leave their website content up to their web developers. With press releases, I’m not just writing about bad grammar.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

MARCH 19, 2012

How often should you write and publish blog posts to get results from your blog? If you are writing your blog to establish yourself as an expert in your industry, you have some leeway as to how many blog posts you publish each month. You can outsource your blog writing or ask existing employees to blog.

Consulting 100

Consulting Resources Traffic Contacts 100

B2B Marketing Traction

NOVEMBER 27, 2012

Writing and positioning content on web pages is very different from writing copy for articles or print pieces. If you need help deciding how to write and place content on your website for maximum results, contact New Incite today. The first two web page paragraphs must contain the most important information.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

DECEMBER 5, 2014

I was going to write about another topic for today’s blog. P.S. Writing this post led me to think, “ What technology have I used that may not provide the best customers experience? But it’s important to remember that marketing systems and tools don’t ensure success.

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

NOVEMBER 24, 2014

How do I start writing Tweets? Now you’re ready to start writing your own Tweets. I recommend that you try to write a Tweet that uses 130 characters or less. You can search by keyword or hashtag to follow the conversation about a topic or an event. A common question here is “ How long should/can my Tweets be?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

OCTOBER 25, 2012

Do you like to write; better yet, do people like to read what you write? Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. Or, you may have the skills, but lack the interest, passion or motivation to execute the tasks. Do you have an in-house graphic designer?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Note: if you are a sole proprietor, you may not want to create a LinkedIn Company page, since you will now have to write updates for your personal profile as well as your Company page.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 14, 2012

I’ll write about my opinion that it’s too easy in another post. It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation for someone, submit it for their review, and upon their approval it was posted.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

JULY 1, 2015

You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business. Write or re-write your marketing plan. Don’t give up if you haven’t executed your marketing plan. The good news is that it’s never too late.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 11, 2014

Write something interesting or compelling about the link you are sharing. Is the article have a fun style of writing or topic? For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Make your message brief yet compelling. Is it controversial?

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JANUARY 20, 2012

Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. Not only should you write and post them, but you should share them and get your contacts buzzing about them. Online content is more important than ever in getting found on the Internet.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

APRIL 27, 2012

Note I did not write that question as, “Will you use graphics or images?”!) Who will write the blog posts? What topics will you write about ? How will your blog be positioned? What are you going to say? Who is the audience? What are your topic categories? What kind of graphics or images will you use?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month. Keep a file for your blog ideas.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

DECEMBER 9, 2014

You can write some blog posts pre-launch that can become a thorough white paper for your launch. For example, write about the history of the industry you are about to enter. Listen and ask questions to find out what your targeted audience is interested in. What has gone on before; what are the successes and failures and why?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JUNE 6, 2014

John Rampton mentioned that John McTigue of Kuno Creative likes to create an outline before he writes a post to make sure that his content doesn’t stray from his main point. If you’re writing about how-to’s or solving problems for people, you may go longer, providing lists and citing resources.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

APRIL 9, 2012

I think that most people plan what they will write about when they start their blog, but they develop their voice as they get into it. All of a sudden your blog will make more sense, be easier to write, and engage your readers even more. How your readers respond to your initial posts may direct your voice.

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JUNE 28, 2012

I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. As my blog writing progressed, I realized that trust in marketing and consulting is a topic that is important to me. Create Blog Categories that Express Who You Are.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

FEBRUARY 23, 2015

Write to your readers as well as to your objectives. Creative and entertaining writing helps with engagement. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Watch what your readers read and click through to take action.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Your Outsource CMO can identify the right tactics that fit your budget, your market and your industry and write a plan that makes it easy for you, your staff, and your marketing vendors to execute. Execute marketing according to the tactical plan.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MARCH 27, 2012

Once you commit to blogging, you will be forced to find great topics to write about. By writing about trending topics, you are in touch with the pulse of your industry. Do you need help planning, setting up or writing your blog? Engagement increases customer intimacy. Position you as a thought leader. Please comment below.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 9, 2011

In the book Professional Services Marketing , co-authors Mike Schultz and John Doerr write that marketers should take Occam’s Razor into consideration. Shultz and Doerr write that marketers should focus on the prize or the end result of marketing, such as “Will this marketing piece attract visitors to our trade show booth?”

B2B Marketing 100

B2B Marketing Trade Show B2B Rules 100

B2B Marketing Traction

OCTOBER 21, 2011

Michael is the author of Writing Whitepapers: How to Capture Readers and Keep Them Engaged. For more details about writing whitepapers, buy Michael Stelzner’s book. You set an expectation, then you failed to deliver. What does a real whitepaper look like? I attended a program by Michael Stelzner a few years ago.

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

AUGUST 19, 2011

When you plan your social media, write down some quantifiable goals for each activity. How many blog posts will you write each week? But even if you have a strategic plan, you also need a tactical plan must include SMART goals : Specific , Measurable , Attainable , Realistic , and Timely. for more on this. How long should they be?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MAY 19, 2015

Below I write about the critical success factors that made the software company’s content marketing a success, and then I explain exactly what the software company did to achieve successful results. There are lessons to be learned about why and how this company was successful.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 13, 2014

Write thank you letters or notes when someone does exceptional work. Kerpen has some good ideas on how to be more grateful at work. Give back to your customers and partners with special offers. Ask employees to do a specified number of “good deeds” each day or week. Focus on the wonder in the world, not the negative.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Advertising Agencies Lead Ranking 100

B2B Marketing Traction

OCTOBER 31, 2014

But what I and other “experts” need to remember is that we don’t have all the answers. “ ‘The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything,’ writes the neurologist Daniel Levitin.”

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

JANUARY 10, 2012

For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines. .” Again, Popshared.com’s list of popular Hubspot headlines shared this week on social media include: How a 9-Year Old Successfully Newsjacked the GOP Primary.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 13, 2011

And, it’s not just about writing “OK” content – it’s about writing great content – great stories with valuable information and compelling calls to action that get people to share their content. Content Optimization.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

AUGUST 23, 2010

Once you write the article, re-purpose it for the press release. Use the same content to write the script for your podcast and video. How many podcasts, blog entries, press releases, articles, etc.? Another part of the solution to make content generation easier is to re-purpose.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

JANUARY 20, 2015

At this two and a half hour workshop, you will learn how to plan your blog strategically, how to write blog posts with authenticity and credibility, what you need from a technology standpoint to make your blog successful, and how to promote and track results for your blog. Who Should Attend?

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MAY 1, 2015

Today experience, marketing expertise, great speaking and writing abilities, a strategic approach and a broad understanding of marketing tactics are what you should expect in a quality marketing consultant. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

SEPTEMBER 30, 2013

If you need help writing great headlines and organizing your website content, contact New Incite today. But recent changes to the Google algorithm mean that Google places less emphasis on headlines. Bing weighs headlines more heavily and Yahoo recognizes them as well. Do you have compelling headlines on your site?

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

JULY 2, 2014

My personal opinion is that a post that is 1,500 is longer than I want to write and most of my readers want to read, but I definitely respect the research that has been done on this! Do you need help writing the perfect blog posts? By the way, this post has 969 words. What do you think – is it long enough?

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

AUGUST 22, 2011

Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

DECEMBER 17, 2013

We provide website audits, updates including writing new content, programming and testing, and social media set up and ongoing messaging. You can also create a separate mobile compatible version of the site, but make sure it has proper coding so that it doesn’t degrade your main website search performance.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

FEBRUARY 14, 2013

Write a blog. A sample household received 41 pounds of junk mail each year. 100 million trees are killed and it costs 550 million per year to transport junk mail. Don’t bore them. Be original. Have an opinion. Take a stand. Differentiate your company and products. Provide some answers or some insight. How else can we love our customers?

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100