DotDigital

MAY 17, 2021

Why was this change needed? The post Changes to the Spam Act in Australia appeared first on dotdigital blog. Prior to this change, the Spam Act required senders to have an “easy” unsubscribe when opting out.

CAN-SPAM 116

CAN-SPAM Act-On Opt-out Opt-in 116

DotDigital

NOVEMBER 5, 2021

At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. Why has Apple done this? . As long as you make clear it’s a value exchange and communicate why you want their data, ie. How is Dotdigital supporting me? . Customer trust is an ongoing issue.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

DotDigital

NOVEMBER 8, 2021

Why are benchmark reports important? Dotdigital Global Benchmark Report 2021. appeared first on dotdigital blog. Not only is it the preferred channel for businesses across every industry and in every vertical, but it’s also the channel of choice for customers and users around the world.

Advertising Benchmark 52

Advertising Benchmark Statistics Verticals Marketing Report 52

DotDigital

OCTOBER 12, 2021

During busy periods – mailbox providers are handling a lot; year over year, dotdigital alone consistently sends over double our usual daily volumes on Black Friday. . Why are our click rates higher than normal? The post The Holiday Hub: deliver emails with impact this holiday season appeared first on dotdigital blog.

Deliverability 59

Deliverability Click Rate Email Marketing Interactive Marketing 59

DotDigital

JULY 15, 2021

But that’s nothing new to the thousands of brands using dotdigital to connect with customers. To earn their trust, you need to be open, honest, and transparent about why you’re collecting their data and how you intend to use it. The post It’s time to get to know your customers appeared first on dotdigital blog.

Ideal Customer Profiles 98

Ideal Customer Profiles Ad Exchange Loyalty Privacy 98

DotDigital

JUNE 11, 2021

We tend to do things a little differently at dotdigital, making the overly complex super simple and easy to use. So why not follow it on Spotify and enjoy the eclectic taste of our guests. The post Naughty by nurture – The season finale one appeared first on dotdigital blog. That’s Naughty by nurture.

Loyalty 52

Loyalty Tactics Ad Building Content 52

Martech

DECEMBER 23, 2021

It’s marketing with a conscience,” said Frank Brooks, head of EMEA marketing at dotdigital. Why brands must embrace responsible marketing practices. 6 reasons why marketing operations is foundational to successful campaigns. The post Why brands must embrace responsible marketing practices appeared first on MarTech.

Practices 109

Practices Brand Identity Branding Privacy 109

DotDigital

APRIL 27, 2021

Why is health and wellbeing in the workplace important? Before, during, and long after this pandemic, dotdigital is well aware of the role it plays in looking after the health and wellbeing of its staff. The post Wellbeing at work: how we’re protecting our staff appeared first on dotdigital blog. Wellbeing days.

Education 52

Education Organic Leads Training Communities 52

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. Trust in decline.

Paid Search Agency 114

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 114

DotDigital

AUGUST 12, 2021

That’s why you need to ensure you’re always learning about your customers. That’s why it’s essential to collect customer data and use it in the right way. Why did they choose your brand over competitors? The post How to use data to tell a compelling brand story appeared first on dotdigital blog.

Brand Identity 106

Brand Identity Branding Loyalty Fulfillment 106

DotDigital

MAY 26, 2021

In aid of Mental Health Awareness Month this month, dotdigital’s newly formed wellbeing committee has shared some of their favorite ways to keep on top of their own mental wellbeing. Why won’t it stop raining? dotdigital’s feel-good music. Start by writing anything – and I mean anything. I didn’t sleep well.

Tips 52

Tips Work Management Marketing Management Paper 52

DotDigital

APRIL 20, 2021

Understanding why readers unsubscribe. To properly optimize customers’ experiences with your email marketing, you need to understand why people unsubscribe in the first place. Don’t wait until you’re on the cusp of losing a customer to remind them why your brand is the one. Familiarize.

Lead Scoring 97

Lead Scoring Lead Ranking Eye-Tracking Fulfillment 97

DotDigital

OCTOBER 11, 2021

Let’s take a deeper look at why that is. At dotdigital, we’ve made it all simple for you to get started with dedicated in-house SMS specialists. The post SMS marketing is taking over appeared first on dotdigital blog. The rise of SMS marketing. Businesses may be able to enable existing phone numbers for texting programs.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

DotDigital

JULY 5, 2021

It’s why Progressive Web Apps (PWAs) are fast becoming a must-have addition to a brand’s digital armory. . It’s precisely why they are considered an important technology now and for the future.” . We focus on data-driven commerce and automation, and partner with dotdigital to deliver personalized online experiences across all devices.

eCommerce 52

eCommerce Generation Advertising Agencies Paid Search Agency 52

DotDigital

MAY 20, 2021

While open rates for SMS marketing are unrivaled, there are still many reasons why customers might not receive your message at the right time. The post SMS: A truly global marketing channel appeared first on dotdigital blog. Dead batteries and lack of signal are just a couple factors that might affect the customer experience. .

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

Martech

SEPTEMBER 29, 2021

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). ” Why we care. “Finally, design your email strategy so that you’re actively trying to segment your audience based on progressive profiling.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

DotDigital

NOVEMBER 10, 2021

Why is human-to-human marketing important? . Why are you collecting their data, what do you intend to do with it? Why should they allow machines to track their behavior and what’s the benefit for them? . The post Human-to-human marketing: what is it and why is it important? appeared first on dotdigital blog.

SMS 52

SMS Barriers Fulfillment Marketing & Strategy 52

DotDigital

NOVEMBER 12, 2021

It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. What’s more, they’re memorable – and that’s why they’re the perfect inspiration for brand storytelling. Why is brand storytelling important? What is brand storytelling?

Storytelling 52

Storytelling Paid Search Agency Ads Brand Identity 52

DotDigital

AUGUST 26, 2021

Email subscribers want to know why you want their data and what you’re going to do with it. appeared first on dotdigital blog. Be open, honest, and transparent. Our report makes it clear that consumers want transparency. They expect this when they’re sourcing new partners to work with too. Give control to the user.

B2B Marketing 104

B2B Marketing B2B Privacy Churn Rate 104

DotDigital

MAY 6, 2021

Like dotdigital’s new eRFM customer modeling tool, new tech makes it even easier for merchants to recognize customer intent and utilize these moments to generate more sales. . Why is customer intent important? Re-engagement campaigns are all about reminding customers why they chose to sign-up for your marketing in the first place.

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

DotDigital

AUGUST 10, 2021

You need to be clear and transparent about why you’re collecting a user’s personal information and what you intend to do with it. As you collect more data, you need to be open and honest about why you need it and how it will benefit the subscriber. . The same goes for the rest of your relationship.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

DotDigital

JUNE 18, 2021

Why is customer intent more powerful than demographics? The post What is customer intent and how to use it in your marketing appeared first on dotdigital blog. Therefore, customer intent should be defined as the actions and decisions a customer makes towards converting and completing set goals.

Intent 99

Intent Ideal Customer Profiles Lead Ranking Planning 99

DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide an exact reason why we can definitely assist in trying to narrow down the possible cause. Why do you not know?

CAN-SPAM 59

CAN-SPAM Deliverability Phishing Guidelines 59

DotDigital

JULY 30, 2021

That’s why modern shoppers are happy to spend more on products and services from brands that demonstrate corporate social responsibility and brand activism. Trust is built when you’re clear and open about why you’re collecting data. Marketing with transparency means clearly explaining what you’re doing and why you’re doing it.

Email Marketing 59

Email Marketing Ideal Customer Profiles Privacy Policies Word of Mouth 59

DotDigital

SEPTEMBER 16, 2021

Why reward and pain? Why email works so very well in helping the brain. It’s precisely why content marketing works so well. The post How the brain makes a purchase decision appeared first on dotdigital blog. Instead, the pain centres of the brain were activated. There is no “purchase” section to the brain.

Purchase 65

Purchase Pricing Price Conversion Rate 65

DotDigital

APRIL 29, 2021

Why did they sign up for your marketing? The post How to improve customer engagement appeared first on dotdigital blog. If you don’t understand the needs of your audience, you can’t offer them a solution. So, to engage customers, you need to know what’s driving them to connect. What is the solution they’re looking for?

Peer-to-peer 52

Peer-to-peer Eye-Tracking Social Media Tagging 52

DotDigital

AUGUST 29, 2021

Email marketing should be a top priority to marketers looking to grow their brand quickly and efficiently, and here’s why: 1. appeared first on dotdigital blog. Unlike any other channel at your fingertips, email can do all this and more. And all without breaking the bank. Email’s reach is universal. There are over 3.9

Email Marketing 85

Email Marketing Planning Marketing Automation Services Advertising Agencies 85

DotDigital

AUGUST 24, 2021

That’s why relevancy is essential. . Really, what we should be asking is ‘why aren’t you already personalizing’? Rather than letting money slip through your fingers why not experiment with new channels or campaigns. The post How to incorporate holiday marketing into your B2B business appeared first on dotdigital blog.

B2B Marketing 59

B2B Marketing Lead Ranking Planning Lead Scoring 59

DotDigital

MAY 28, 2021

Why go headless? The post The next generation of shopping experiences appeared first on dotdigital blog. For merchants to continue to grow in our new COVID-shaped, digital-first, social media-influenced space, you must deliver high-quality, personalized, mobile-ready shopping experiences.

eCommerce 69

eCommerce Generation Work Management Marketing Automation Services 69

DotDigital

JULY 26, 2021

PWA is the future of ecommerce, and if you didn’t already know that, we’ll tell you why. Why does an ecommerce brand need a PWA? The post Progressive Web Apps: future-proofing your ecommerce business appeared first on dotdigital blog. The future of ecommerce. Learn more about Experius. Learn more about JH.

eCommerce 52

eCommerce Advertising Agencies Paid Search Agency Business 52

DotDigital

JULY 22, 2021

Why are customer journeys important? The post Understanding the customer journey appeared first on dotdigital blog. Visualizing the customer journey will help you pinpoint key channels for each stage. When you know which channels to target, conversion, and retention will be easier to optimize. Expectations keep changing.

Lead Ranking 59

Lead Ranking Touchpoints Loyalty Lead Scoring 59

Sana Commerce

JULY 25, 2023

You can read more in our blog: 7 reasons why IT leaders want full digital process automation now. Checkout automation Sana Pay and its integration with DotDigital allows for automated checkout. Email automation assures customers of payment capture, updates tracking info, and sends promotional materials about customer-specific deals.

Automation 52

Automation Allocation Marketing Automation Services Work Management 52

DotDigital

MAY 13, 2021

You’ve already done the hard work showing them why you should be their go-to brand. appeared first on dotdigital blog. Collecting points per purchase or unlocking special rewards can drive shoppers to return time and time again. Maintain loyal customer engagement. Your most loyal customers are typically very low maintenance.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

DotDigital

JUNE 24, 2021

Why is it important to identify unengaged subscribers? The post How to identify and re-engage lapsed customers appeared first on dotdigital blog. How long it’s been since they last interacted with you is the difference between lapsing, lapsed, and fully unengaged audiences.

Lead Ranking 52

Lead Ranking Open Rate Trigger Marketing Click Rate 52

DotDigital

JULY 12, 2021

Why do brands need a PWA? appeared first on dotdigital blog. The majority of webshops are currently being developed for mobile-first. With so many rich features supported on smartphones, it’d be a shame if a shop wasn’t leveraging them on their mobile sites. Learn more about Guidance.

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Work Management 52

DotDigital

SEPTEMBER 23, 2021

When you provide a fantastic welcome and wow campaign you’re able to provide the brain with context as to why you do what you do, how you do it, and what that means for them. . The post How to make the purchase formula work for you appeared first on dotdigital blog.

Purchase 65

Purchase Sales Qualified Leads Top of Funnel Paid Search Agency 65

DotDigital

OCTOBER 20, 2021

We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is vital to conversion success – and we’ve taken a look at some of the practical applications for your own campaigns. Email 3: Send a “why you’re different” email. Why are you different? What do you stand for?

Campaigns 59

Campaigns Top of Funnel eCommerce Paid Search Agency 59