Act-On

SEPTEMBER 26, 2023

On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). For example, let’s say that you’re a software company and your target market is B2B content marketers. It will show you the content with the highest social media engagement. Create your angle.

SME 141

SME FAQ Domain Link Building 141

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. This has led many marketers to question whether or not SEO is dead. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Meta keyword tags.

Tactics 189

Tactics Cost SEO Lead Scoring 189

ClickZ

FEBRUARY 7, 2022

Connecting with local markets is easier with localized messaging, imagery, and more. As a marketer, it’s really easy to get stuck in an echo chamber of “big brand marketing.” And while email merge tags can certainly help create the illusion of personal connection, they sometimes fall flat. Prioritize people.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Meerkat Marketing

DECEMBER 31, 2023

At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. Share your challenges, victories, and lessons that have shaped your journey. At Meerkat Marketing, we work with clients in all industries to craft a winning and consistent LinkedIn presence.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Martech

AUGUST 12, 2021

So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets. Here’s a high-level take on some of the themes and useful lessons. At RSG we see the slow emergence of a market for “ Omnichannel Content Platforms ,” the red line above.

Enterprise Management 115

Enterprise Management Digital Asset Management Demand Paid Search Agency 115

Meerkat Marketing

DECEMBER 31, 2023

At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. Share your challenges, victories, and lessons that have shaped your journey. At Meerkat Marketing, we work with clients in all industries to craft a winning and consistent LinkedIn presence.

Linkedin 52

Linkedin Thought Leadership Work Management Marketing Management 52

SmartBug Media

APRIL 12, 2023

Our panel discussion featured Adriti Gulati , Senior Instructional Designer at HubSpot; Jake Dagan , Senior Channel Partner Manager at Aircall; and Megan Golden , Senior Marketing Strategist at SmartBug Media. Pro tip: The HubSpot Service Hub Software Certification has a lesson on best survey practices and how to create your own surveys.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., Their business, Blank Tag Co., Launching Blank Tag Co. This approach helped Blank Tag Co.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Adobe Experience Cloud Blog

JUNE 2, 2017

As a marketer, you write—regardless of your specific role, or which company you work for. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make. All marketers are writers in some capacity.

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Guest post by Priyanka Desai. What is a lead magnet? Worksheets.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag. Decide on a branded hashtag.

Marketing & Strategy 116

Marketing & Strategy Social Media Work Management Guidelines 116

Goolara

FEBRUARY 14, 2023

And Yet… We still see this: I’m assuming their email marketing software uses “ExampleContactFirstName” as its placeholder. I Already Said That This is less an email error than a lesson in how important it is to check your lists and segments to avoid duplications. This one falls into the latter category.

Phishing 59

Phishing CAN-SPAM SMS Template 59

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. So, if you find yourself without that Xb ox marketing conference you absolutely need , then it might be time to start looking into other options. Content marketing. Email marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Sprout Social

APRIL 14, 2021

Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any. TikTok didn’t invent influencer marketing. Not only is that the right thing to do, but accessibility is also a competitive advantage. remibader.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! After 3 days, 80+ sessions, a Killer Content Awards ceremony and countless hours of networking and fun, #B2BMX 2023 has come to a close…but the lessons learned and connections made will live on! Session: “What The Pitch? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Litmus

FEBRUARY 16, 2022

We invited email design experts Matt Helbig (Community Manager at Really Good Emails ), Sam Beddoes (Senior Email & Motion Designer at Action Rocket ), and Litmus’ Jaina Mistry (Senior Email Marketing Manager) and Lily Worth (Senior Email Designer) to weigh in on their predictions for 2022 email design trends. Start your free trial.

Design 88

Design Webinar Metrics Trends Lock-In 88

Engagio

APRIL 13, 2020

Let’s say that Gio is looking at some content on marketing attribution. Gio is a Marketing Operations Specialist at Whale Enterprises, and he’s considering buying some new software. They only provide his account (Whale Enterprises) and the topic that he’s showing interest in (marketing attribution). Intent Data Resources.

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . Tag your client in each of your social posts.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Martech Advisor

JANUARY 14, 2020

When it comes to holiday marketing, you want to get a user’s attention without being overly pushy. Analyzing the data from billions of messages sent, marketers can determine the best practices to stay timely and relevant during the busy holiday season, says, Josh Wetzel, Chief Revenue Officer, OneSignal.

Click Rate 56

Click Rate Tagging Banners Sample 56

Litmus

SEPTEMBER 10, 2020

We couldn’t say it better than Email Marketing Strategist Jeannette Castañeda: Clear your calendar for these can’t-miss sessions. Ann Handley is a famed digital marketing pioneer and will grace us with her best tips, secrets, and examples to help you create and write an email newsletter that gets real results in 2020. Look, Squirrel!

Best Practices 63

Best Practices Deliverability Newsletter Conference 63

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. Lesson #1: If you are not surprised and humbled often, you are not tapping into the true potential of running experiments. Lesson #2 : Get out of the fireman costume and don your experimenter hat. But a few years ago, this was hardly the case.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Sprout Social

APRIL 9, 2020

One of the first things you learn as a marketer is that your audience is everything. It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. . The seven lessons we’ll cover are….

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Anyword

DECEMBER 16, 2021

They give us valuable lessons about another one of our professional areas of interest: Instagram captions. This is a fact not all marketers keep in mind – because many of them are Instagram users as well, and focused on the picture. Now, add all of these essentials to the mass of other writing and marketing tasks on your list.

Copywriting 92

Copywriting Marketing AI Lead Scoring Lead Ranking 92

Buffer

DECEMBER 17, 2019

We’re excited to share those lessons with you! Clearly, Pinterest is not one to be ignored when it comes to your marketing strategy. The pin they are sharing fits seamlessly in a lot of home decor and design tags on Pinterest. A big element to social media marketing and campaigns is timing. Time your campaigns.

Brand Identity 98

Brand Identity Branding Mobile Marketing User-Generated Content 98

Buffer

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., Their business, Blank Tag Co., Launching Blank Tag Co. This approach helped Blank Tag Co.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Campaigns 142

Campaigns Examples Design Planning 142

ConvertKit

JUNE 15, 2021

But, a great learning experience looks different depending on your audience, what your course is about, and how you plan to market it. Like most course platforms, they provide easy-to-use landing page templates that help you market your course and have an affiliate feature to help your students become brand ambassadors.

Course 99

Course Landing Pages Training Planning 99

Sprout Social

SEPTEMBER 8, 2020

You can draw on expertise from speakers who have excelled in your industry or already tackled challenges you’re facing , and then shape their valuable lessons to your needs and goals. Tag colleagues who may not be attending but would find the content valuable and relevant to what they do. Connect with the speakers on social.

Tips 131

Tips Conference CMO Budget Programs 131

ConvertKit

JANUARY 10, 2022

Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Email automation lets you set up marketing sequences once that run while you work on everything else. I believe in what I do, and the job of marketing isn't to push what you do on people who aren't interested.

Template 75

Template Automation Business Landing Pages 75

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Webbiquity

OCTOBER 18, 2016

Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. According to Forbes , 92% of marketers say social media is important for their business, and social media drives about a third of all referral traffic —or 5% to 15% of total traffic for the typical blog. What to do?

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” I think marketers have been able to keep doing their jobs remotely and digitally.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

KoMarketing Associates

MARCH 24, 2016

Now, at this point, you may be wondering what this has to do with marketing. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life. When a site is re-launched, one thing you should always make sure of (aside from removing the no index tag ) is that your Analytics is in place.

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 120

Webbiquity

MAY 12, 2015

The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Specifically, the instructor featured in the video has been in high demand for lessons due to the video’s popularity. Proper Title Tags and Description.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100