Chrome’s IP address protection initiative presents new challenges for marketers
Martech
OCTOBER 27, 2023
Regulators seem to not view that kind of work as being anti-competitive.” ” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems.
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