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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

Regulators seem to not view that kind of work as being anti-competitive.” ” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems.

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Webinar: The 360-view content strategy you need

Martech

Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. Click here to view more MarTech webinars. Click here to view more MarTech webinars.

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Gartner: Give up on the complete view of the customer

Martech

Ideas like: There’s value in having a holistic view of the customer. Bloom, a leader in what Gartner calls its “Maverick” research practice, described his presentation as contrarian and not necessarily consistent with findings from other Gartner research. The more channels for data collection the better.

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Horror & Hot Leads: Vidyard Presents Stranger Views

Vidyard

Cue the intro music, STRANGER VIEWS! Binge-watch the entire Stranger Views Season, below: The post Horror & Hot Leads: Vidyard Presents Stranger Views appeared first on Vidyard. What do you do when you find out someone’s been watching (your videos) from the the Upside Down?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to change your messaging so your brand is viewed as relevant (not tone-deaf). Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.

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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

This frees personalization from being “stuck” in one channel, but presents the challenge of enabling real-time integration between the data layer and engagement engines; or Use a dedicated personalization engine as a standalone tool in your stack. Facebook launches its “Widely Viewed Content Report”. of all content views on Facebook.

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How to Deliver a Virtual Presentation to Management Successfully

Pam Didner

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.