Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Keep the social team top of mind always.

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Social Media ROI Media Cross-Selling 138

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Convince & Convert

SEPTEMBER 30, 2015

Structures Randy advises storytellers to avoid? What can entrepreneurs and scientists do to strengthen their storytelling muscles? This episode is full of excellent advice and special resources. This episode is full of excellent advice and special resources. Connection: Hollywood Storytelling Meets Critical Thinking.

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Storytelling Template Consulting Training 137

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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Storytelling Branding Brand Identity Budget Programs 120

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The answer is by telling stories.

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Storytelling Paid Search Agency Planning Work Management 70

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Get MarTech!

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Allocation Barriers Lead Ranking Lead Scoring 123

Convince & Convert

APRIL 4, 2016

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling. The Story Master Speaks. Adaptation.

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Storytelling Business Consulting Positioning 87

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront. Demonstrate the value marketing brings through immediate sales figures and operational and brand value stories.

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CMO Enterprise Management Planning Work Management 83

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

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Storytelling Thought Leadership Lead Ranking Lead Scoring 227

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

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Storytelling Top of Funnel Disintermediation Product 52

Martech

JUNE 26, 2023

Any marketing strategy aims to generate enough interest in a brand and guide consumers toward brand-related resources to learn more about what it offers. Of course, we know event marketing is resource-intensive and can be a real hit or miss. Brand storytelling helps resonate with the target audience rather than just focusing on a sale.

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Event Marketing Paid Search Agency Marketing Management Storytelling 107

ClearVoice

APRIL 3, 2024

But that’s not its primary function, and the data you present to support the investment should reflect that. Beyond that, you’ll want to choose an effective strategy for presenting the case, depending on the type of decision-maker you’ll be dealing with. Content’s ROI is harder to track by itself. Can a blog post lead to a sale?

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Heinz Marketing

FEBRUARY 12, 2022

The Positives—and Perils—of Storytelling. Thank you, Jonathan Gottschall, for presenting your research. . While prospecting receives much attention in sales, it’s important to consider and understand other areas of sales like value creation, the paradigm shift, discovery, commitment gaining, presentations, and proposals.

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Peer-to-peer Marketing & Strategy B2B Storytelling 94

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here.

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Content Marketing Planning Content Storytelling 126

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Quick Takeaways. Grow your social proof with case studies.

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Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Find Your Niche.

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Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Storytelling Enterprise Management Branding Brand Identity 50

Bluetext

JUNE 30, 2023

These tools analyze complex data sets, identify patterns, extract valuable insights, and present it in a visual format that’s easy to digest and make informed decisions from. The post Storytelling with Data: 5 Data Visualization Types You Should Know About appeared first on Bluetext.

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Marketing AI Storytelling User-Generated Content Lead Ranking 26

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Storytelling is a way to share a powerful message, but you have to know what the right message is. We can imagine even J.K.

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Storytelling Marketing Automation Services Work Management Marketing Management 50

Zoominfo

SEPTEMBER 16, 2020

In order to get to this place you need to know: who your audience is, what your ideal customers look like, how you’re going to market to them, What resources you need in order to do that (aka your tech stack ). Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world.

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Branding Brand Identity B2B B2B Sales 261

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

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Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Marketing Insider Group

OCTOBER 20, 2020

Give employees the tools, resources, time, even recognition, that they need. Set clear content guidelines but place authentic storytelling at the center of your strategy. And I would be thrilled to come present to your team on the power of empathy. Prioritize this program as a core organizational process. Nobody Cares.

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Business Work Management Correlation Cable 353

ATAK Interactive

SEPTEMBER 15, 2020

In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, breaks down how Sales Enablement has grown into an important tool for sales teams and how you can equip your team with the resources they need to close more deals. Video transcription below: Welcome back to B2B Marketing Agency Insights.

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Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

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Social Media Social Marketing Examples Planning 126

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

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Effectiveness Enterprise Management Planning Work Management 100

Navigate the Channel

DECEMBER 14, 2023

Through well-crafted posts, images, videos, and stories, companies can present their offerings in a compelling and interactive manner. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. But overall, the effort seems to be slow starting, and our marketing manager prepares to ask her boss for the most in-demand resource of content marketing: time. Proper storytelling while implementing analytics can help fix this.

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Storytelling Analytics Enterprise Management Work Management 48

Content Standard

JULY 28, 2016

They will waste development resources building technology their customers do not want. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. How would we teach our contributors and creatives to be great storytellers?

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Storytelling Paid Search Agency Enterprise Management Companies 40

ClickZ

AUGUST 10, 2020

Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Vidyard

SEPTEMBER 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

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Case Studies Case Study Studies Marketing Management 111

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. Your presentation is only as good as your audience. Today, technology provides a wide range of demographic, firmographic, and technographic profiling resources to find audience segments.

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Top of Funnel Planning Buyer Personas Multi-Channel 150

Salesforce Marketing Cloud

APRIL 22, 2024

Karen Engstrom Talent Acquisition Manager, CodeScience Cate Robbie, director of human resources at Salesforce Partner NuAge Experts, concurs that “Actions speak louder than words…the right portfolio will give me visibility into someone’s strengths and technical skills that are transferable to Salesforce.”

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Contently

OCTOBER 11, 2019

Today’s patients need personalized advice and access to helpful resources. To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. Johnson & Johnson has created a comprehensive resource center.

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Creativity Examples Content Marketing Planning 134

Zoominfo

JULY 5, 2018

July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. Storytelling Can Help Employers Compete for Entry-Level Talent. Employers have the potential to stand out to college talent by leveraging storytelling. Let’s get into it! Continue reading.

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Data Hygiene B2B Zoominfo Storytelling 113