Hubspot

JANUARY 22, 2021

The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. For instance, if a customer makes a purchase on your site, use the Thank You page as an opportunity to add value through additional resources or content — which will build trust and delight customers.

Examples 99

Examples Best Practices Landing Pages Urgency Marketing 99

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Seismic

APRIL 29, 2021

Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. The integration features give sellers resources to build trust and relationships with buyers—at scale.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

Mailmunch

JULY 9, 2021

They are then sent out in emails attached with relevant videos, images, and other resources. For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Sprout Social

JANUARY 12, 2023

Now that you’ve developed a slimmer list of themes, it’s time to present them to the executive team for feedback. Brand storytelling goes beyond the facts to highlight the “why” behind your business. "I was really blown away by the learning resources we have access to and how much everyone is willing to lend a helping hand."

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Branding 128

KoMarketing Associates

JANUARY 16, 2013

The Online Marketing Institute recommends taking advantage of social media resources such as LinkedIn Answers and Google+ Communities to get some social-friendly content ideas from the discussions taking place. Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Hubspot

FEBRUARY 16, 2022

Essentially, a sales hook (or pitch) is a condensed sales presentation that gets the conversation started regarding what your business is, as well as your product or services' main benefits. If not, happy to be a resource for you in the future.". What is a sales hook? A sales hook is the same thing as a sales pitch.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann. 10 Lessons from the World’s Most Captivating Presenters from HubSpot.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

NOVEMBER 16, 2021

Expect more on this from me in future blogs, articles, and presentations now that I am focused full-time at Wolters Kluwer Compliance solutions (both “day job” and “midnight projects”) upon Thought Leadership. However, we are all not a Salesforce with a large marketing department, budget, and resources.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

KoMarketing Associates

DECEMBER 19, 2013

The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. Make sure your content includes basic storytelling elements: drama, suspense, lessons learned, etc. Pixar’s 22 Rules to Phenomenal Storytelling – Gavin McMahon, SlideShare. So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

ClearVoice

MARCH 22, 2019

Here, successful women writers share their best resources and advice for streamlining your business, tracking clients, pitching outlets and putting your best professional foot forward. . Freelance writer and entrepreneur Jane Coloccia recommends using the many website — and clip — building resources available to digital storytellers.

Tips 70

Tips Blogger Aggregators Barriers 70

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Marketing Insider Group

JANUARY 24, 2013

I hope you find this to be a valuable resource for your B2B Marketing efforts. Presenters of Inbound Conference. BtoBmagazine – BtoB Online – The resource for # marketing strategists. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Today

APRIL 2, 2013

I'll dig more deeply into individual presentation content soon. But for now, here are some of my favorite takeaways from the many awesome presenters on the first day of Confab 2013. But, the presenters made it easy to understand the what, why, and how of implementation. Kate Kiefer Lee, Content Curator, MailChimp.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Investing the time and resources to know your buyers. We work for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) In addition, your employees may have the stories, but may not be storytellers. Make sure you set an editorial calendar that positions your brand as the go-to informational resource. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

B2B Marketing Insights - WE

JULY 31, 2018

As for storytelling, the age-old marketing cliché still rings true: the story creates the customer. Site design strings together design standards and all deliberately-curated content into a beautiful website for your users. But we see your website as a valuable tool in your marketing strategy, not just a static resource.

Design 66

Design Process Paid Search Agency Budget Programs 66

Content Standard

DECEMBER 10, 2016

Here’s the problem: more likely than not, you’re among the 83 percent of marketers who would love to create more video content, if only you had the time and resources to do so. And maybe if they loved your brand story that much, they would do the same for you. Even if you had it, you wouldn’t know where to start.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

OutboundView

FEBRUARY 28, 2019

Most importantly, buyer personas outline the specific value proposition, thought-provoking questions, and resources needed to lead efforts toward an opportunity for each type of Doer or Decision Maker. Another option would be to have someone curate the list for you by hand. Create Epic Content in Two Forms. Technique #3.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen?

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

Hubspot

SEPTEMBER 11, 2013

All Coke had to do was curate the consumer-created dance, and ended up with the following: One Way to Model This Strategy: Tap Into, and Listen to, Your Audience. Try catering your web content to the people who are visiting your site, and presenting them with the right information at the right time. The Super Bowl Polar Bears Campaign.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Hubspot

JULY 21, 2010

This new device category that fits between a smart phone and a personal computer presents both challenges and opportunities for marketers. As marketers, we need to examine what we are currently doing and determine what we can stop doing to make time and resources available for marketing on tablets and mobile devices.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Marketing Insider Group

SEPTEMBER 5, 2023

These gaps present opportunities for you to step in and offer something unique or more comprehensive. One effective way to keep a pulse on the latest developments is by subscribing to industry newsletters or magazines, which often curate and highlight the most pertinent information. Storytelling with data.

Research 250

Research Content Marketing Work Management B2B Thought Leadership 250

Contently

OCTOBER 15, 2020

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Litmus

DECEMBER 18, 2023

Here’s how experts at Adobe, Barkley, eMailMonday, Merkle, Oracle, Red Pill Email, RAPP, and Shaw + Scott recommend you argue for more email marketing resources. Email often has to do its own PR, so curate extremely brief spotlights of your ongoing wins and distribute these broadly.”

Marketing Budget 103

Marketing Budget Budget Programs Marketing Budget Creation ROI 103

Zoominfo

JUNE 10, 2019

They know which platforms present them with the greatest opportunity, and how to use each effectively. Joe Pulizzi is the founder of the Content Marketing Institute (CMI), one of the greatest online resources for all things content marketing. This demonstrates a vested interest in the relationship they have with their audience.

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222

FMG Suite

DECEMBER 14, 2020

Marketing is all about storytelling, and digital marketing is all about digital storytelling. We’ve provided links to several other articles, webinars, and resources so you can take a deeper dive into any of the topics we present here. Ask yourself: Is this custom, curated, or catered content? Contact details.

Planning 98

Planning Marketing Plans Top of Funnel Work Management 98

Contently

OCTOBER 15, 2021

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Scoop.it

FEBRUARY 4, 2020

If one member of your customer-facing teams is asking for a content piece that doesn’t align with your brand’s promise, positioning, competitive differentiators, or unique selling proposition, you might be better off investing your content resources elsewhere. If your brand is a storyteller, visual video content might suit it better.

Process 77

Process Top of Funnel Ad Building Branding 77

Content Marketing Institute

JULY 20, 2018

Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. NASCAR curated a video from a story on @DaleJr podcast & distributed on its channels. The post How NASCAR Drives Better Storytelling With a Unified Team appeared first on Content Marketing Institute.

Storytelling 54

Storytelling Advertising Agencies Broadcasting Distribution 54

Hubspot

MAY 12, 2022

Creating boundaries around your brand is the best way to ensure everyone knows what you stand for and how you present yourself. This helps you stand out from competitors who don't maintain a strong persona or who present a vastly different one. Personal Branding Resources. Yes, personal branding takes time and work to get right.

Personalization 95

Personalization Branding Brand Identity Peer-to-peer 95

Content Standard

DECEMBER 30, 2020

All work is evaluated solely on its own quality, creativity, and resourcefulness. This awards program will spotlight the marketing and communications content creators who write, edit, film, curate, broadcast, publish or just plain create superb content to promote their brand or organization.”

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Additionally, Moz Pro’s user-friendly interface and educational resources make it accessible for both SEO beginners and experts. We’ve done the heavy lifting for you.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

SalesIntel

DECEMBER 19, 2023

Ensure that your bio is complete, highlighting your expertise and linking to relevant resources. By presenting a well-rounded and engaging profile, you set the stage for meaningful connections and establish a solid foundation for your social selling efforts. Use a professional photo to establish a human connection with your audience.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Outgrow

JULY 15, 2021

This is why we present to you our hand-curated list of 21 YouTube Channels that you cannot miss out on! It is certainly noteworthy that Moz has managed to create such a vibrant online marketing community that provides you with all the online resources you need to learn Inbound Marketing, SEO, and much more. We bet you do.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98