Content Marketing Institute

AUGUST 31, 2021

Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

PR 132

PR Personalization Content Marketing Public Relations 132

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. In addition, only 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Understanding the diverse spectrum of personalities is essential.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 123

Personalization Practices Allocation Enterprise Management 123

KoMarketing Associates

JULY 1, 2021

However, respondents are still struggling with delivering personalized content (44 percent), integrating all marketing systems (43 percent) and creating a successful strategy (41 percent). Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. Here are some of our favorite ways to implement digital personalization aligned with your company. Know Your Vision.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

Marketing Insider Group

JULY 7, 2020

Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Measuring and reporting ROI has consistently been a top challenge for marketing teams. These may be a little bit trickier to measure, but they are important objectives that businesses should focus on, too.

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Get MarTech!

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. However, to effectively measure the effectiveness of out-of-home advertising, you need to know how they can be used.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Martech

APRIL 9, 2024

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Open the report What is first-party data advertising?

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. Increased customer retention (49%) was cited by marketers as the top benefit of having a successful personalization strategy.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. Furthermore, most respondents (50%) said that their organization has made personalization a company-wide strategic initiative.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

Seismic

MARCH 5, 2024

As we prepared for Shift 2023 , we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. How can we ensure our content is personalized and relevant to each recipient? The magic happens when personalization and automation converge.

Automation 105

Automation Personalization Allocation Marketing Management 105

ClearVoice

APRIL 17, 2024

Additionally, as a bonus, we’ll offer an insider look at how we manage our collaborative content at ClearVoice, setting you up to effectively measure the high-quality collaborative content you’re producing (or planning to). Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Zoominfo

AUGUST 4, 2020

In its simplest form, a lead is a person or company that has shown interest in what you are selling. Whereas, other examples are just hints; mind you, though, when combined, these hints could be enough for you to speed things up and ask the person out. Why Should You Measure Lead Generation Success? How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Madison Logic

FEBRUARY 14, 2024

The desire for personalization among B2B buyers is growing louder. At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media Media Analysis B2B Sales 118

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Lead Ranking 110

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 110

Martech

NOVEMBER 4, 2021

Consumers want engaging, personalized experiences when connecting with brands. Customers now expect personalized, relevant experiences on any channel in which they’re interacting with your brand.”. That’s why so many teams are adopting content return on effort (ROE) measurement frameworks. Click here to download!

ROI 143

ROI Content Marketing Planning Gartner 143

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Martech

MARCH 17, 2022

The carpenters’ rule of “measure twice, cut once” is some of the best advice there is. Especially if, as in marketing, your measuring stick frequently changes. Despite that, there has been considerable debate about whether that measurement was actually any good. That is also the terrible thing about it. Constantine von Hoffman.

Conference 102

Conference Newsletter Rules Paid Search Agency 102

Litmus

FEBRUARY 7, 2024

Measuring email opens alone is not enough to gauge email performance. Starting with… Live Polls in Litmus Personalize Essentials If you’ve been searching for ways to level up your email personalization strategy, you’re in the right place. In this new era of email, first party data matters more than ever.

Webinar Metrics 92

Webinar Metrics Personalization Newsletter Planning 92

SmartBug Media

FEBRUARY 16, 2024

Moreover, healthcare, legal, and other personal service industries tend to have more privacy considerations than other markets because responses could contain personal or confidential information. How you answer will likely dictate the avenue you take for collecting customer feedback.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Scoop.it

OCTOBER 5, 2023

By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Get a grasp of your ideal prospects ABM also helps you understand your prospects better, resulting in more personalized marketing messages and a stronger connection with potential customers.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

33Across

MARCH 26, 2024

Nielsen highlights the need for audience data and measurement solutions to navigate the complexities of these evolving environments as marketers aim to leverage technology for building meaningful relationships with consumers.

Advertisements 62

Advertisements Advertising Personalization Marketing 62

Exo B2B

FEBRUARY 28, 2024

But what’s all the fuss about measuring customer experience? So let’s remember the wise words of Peter Drucker: “What gets measured, gets done” So, to be sure we’re creating the right things, we need to measure. It’s become a prerequisite for business success.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

Personalization 218

Personalization Planning Conference Statistics 218

Zoominfo

AUGUST 4, 2020

In its simplest form, a lead is a person or company that has shown interest in what you are selling. Whereas, other examples are just hints; mind you, though, when combined, these hints could be enough for you to speed things up and ask the person out. Why Should You Measure Lead Generation Success? How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. The click-through rate (CTR) or link clicks metric is measured for content that you post. But even better, you can view your conversation history to fully personalize each interaction. Click-through rate.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

ANNUITAS

FEBRUARY 25, 2020

In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet. A Salesforce report highlights that 72% of B2B customers expect personalized experiences, but only 27% of them believed that companies overall meet their standards of the experience.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Scoop.it

SEPTEMBER 21, 2023

On-Page Engagement On-page engagement is a broad term used to describe the smaller metrics you should track if you want to measure the success of your content curation strategy. Using this strategy makes it easier to personalize curated content for each reader. Essentially, it’s the measurement of your followers over time.

Curation 81

Curation Click Rate Content Open Rate 81

Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Spotify continues to heighten consumer expectations of personalization from brands. Modern marketers know that personalized messaging is key to reaching an increasingly distracted audience, but recent research from IBM suggests that truly customer-centric marketing is still just out of reach. Great Expectations.

Personalization 167

Personalization Lead Scoring Lead Ranking Curation 167

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222