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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Approximately 33% of B2B brands allocate 5% of their budget to marketing. Optimize Your Layout. Your page layout can be almost as important as what you put on your case studies page.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. Apart from the fear that automated robots will steal away millions of jobs, many claim that it eliminates the human touch in marketing that is so critical for lead nurturing. Creates New Roles in Marketing.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Lead Conversion: How Do You Stack Up?

Zoominfo

However, this tactic remains effective, even as more folks return to the office. With a mix of in-office, hybrid, and remote work options now in place, having both mobile and direct-dial office numbers as part of your sales toolkit is essential. The bottom line? of the time. Get a demo today to learn more.

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B2B Email Design Best Practices for More Effective Email Marketing Performance

Launch Marketing

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Are your marketing emails meeting your goals? Use a 600px width layout.

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Elevating Search Quality with Interaction to Next Paint (INP)

Brightedge

As the Chief Technical Officer at BrightEdge, I'm excited to delve into what INP entails and how we've integrated this new data point into our platform. It allows Google to factor user experience into rankings, focusing on Core Web Vitals: Large Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

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What’s A Car Wash Gotta Do With AI-Powered Marketing?

Unbounce

If only there was something similar for doing all those time-consuming marketing tasks…. Marketing Needs to be Faster, Easier, and More Effective. How we think about marketing is similar to those childhood memories of washing cars. It’s time you run your marketing through conversion intelligence. Wait—there is.

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