The Forward Observer
JANUARY 5, 2024
by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. A frequent guest lecturer at the University of Texas at Austin, Chris is a regular contributor to Entrepreneur Magazine and author of The Practical Pocket Guide to Account Planning. Any Insights Yet?: Connect the Dots.
B2B Memes
NOVEMBER 17, 2011
MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. But what has me worried is my oddly sour reaction to this Folio article on magazine design. To me, books seem like an eternal format. I’m not so sure.
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Contently
AUGUST 13, 2018
That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Additive content can also provide a nice little runway for launching an e-book down the line.
Marketing Insider Group
SEPTEMBER 29, 2020
Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting. Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic. Four Seasons Magazine.
Martech
APRIL 3, 2023
The people in this group have authored enough important and influential business books to stock a library. He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. and This Old Marketing with Robert Rose.
Contently
AUGUST 13, 2018
That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Additive content can also provide a nice little runway for launching an e-book down the line.
Martech
APRIL 3, 2024
After months and months of scouring job boards, there was a position open as an editorial assistant for a magazine. And I knew I could write, so I figured I could write content for magazines. So I took the unpaid editorial position at the magazine, and they actually really liked me, so they expanded the position. A: For sure.
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