Schubert B2B

JULY 20, 2018

You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Creating New News.

PR 69

PR Paid Search Agency Companies Public Relations 69

Biznology

MAY 4, 2017

Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors. He also writes regularly for the tech news site SiliconANGLE.

PR 135

PR Practices B2B Blogger 135

Buffer

FEBRUARY 21, 2023

I was fortunate to make some connections with venues that offered to host us for little to no charge (a coworking space that let us use the facility on nights they didn’t have other bookings, a tech company that opened their office to community events).

Branding 88

Branding Brand Identity Press Peer-to-peer 88

The Effective Marketer

AUGUST 5, 2010

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. And the word gets around and your hiring costs are reduced because people are now finding you for a change. The best marketing ends up being what the employees tell their friends about their companies. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

SmartBug Media

JUNE 11, 2021

Marketing tactics to further enhance this strategy: Create a calendar page that allows website visitors to book tours online and pair prospects with student ambassadors or teachers who can take them on a real-time tour through key parts of campus. Strategy #6: Utilize School Magazines and Print Collateral.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Searls and Weinberger were addressing their comments above all to public relations and marketing people. We ignore it at our peril.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

ClearVoice

OCTOBER 18, 2018

Fast-forward to several months down the line (and many blog posts later) and I had a book agent. Two years later, she became the fashion editor at Cargo magazine, and then took a sidestep into copywriting, penning for brands like Ralph Lauren, Bergdorf Goodman and many others. I eventually was on a documentary. But her degree?

Ethics 105

Ethics Blogger Copywriting Rules 105

Convince & Convert

FEBRUARY 3, 2011

We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5 Do you really know the financial impact of your TV, radio, outdoor print, public relations, and customer services initiatives?

Social Media 149

Social Media Paid Search Agency Companies Media 149

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Magazine and Forbes. Christina Rice @CRicePR. Christina is the founder of LuxeLife Media Inc. ,

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You tell people that PR stands for “Public Relations,” but they have no idea what you do. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” Author: Megan Ziman 1. So you make an awkward joke about having a “BS” in PR.

PR 48

PR Work Management Thought Leadership Press 48

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

AUGUST 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Stop doing charts in Excel. At least don’t use the default options that give you 3D bar charts with dull colors and gray background.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

markempa

JUNE 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

JANUARY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. United States License. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

FEBRUARY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Jack reviewed the book in last month.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Marketing Craftmanship

JANUARY 5, 2012

For example, Texas-based Beryl Health (formerly Beryl Companies) is well-known for its employee-focused culture, and is a “Best Place to Work in Healthcare” according to Modern Healthcare magazine. Beryl’s CEO Paul Spiegelman even wrote a popular book about the importance of employee motivation.

PR 100

PR Social Media Tools Media 100

markempa

JANUARY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You! I know it.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Anywhere we’re needed – [link]. Also follow Joe Pulizzi @ juntajoe. Cleveland, OH – [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Webbiquity

MAY 3, 2011

Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer. Maria Popova. Connie Bensen. Deirdre Breakenridge. dbreakenridge.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Seems like common sense - doesnt it?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120