ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Biznology

JANUARY 13, 2016

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Adobe Experience Cloud Blog

MAY 25, 2011

by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market. According to 800ceoread.com , there were over 11,000 new business books released last year alone—and I think that’s a conservative estimate.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

Social Media 100

Social Media Digg Media RSS 100

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Buzz Marketing for Technology

NOVEMBER 6, 2008

If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

Social Media 100

Social Media Social Marketing BtoB Media 100

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JANUARY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

LeadSloth

APRIL 24, 2009

Brian is the author of the authoritative book “Lead generation for the complex sale” and has a wealth of interesting articles on his blog. Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. Brian Carroll ’s B2B Lead Generation blog ( @brianjcarroll ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Seems like common sense - doesnt it?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

APRIL 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Marketing Insider Group

JANUARY 24, 2013

BtoBmagazine – BtoB Online – The resource for # marketing strategists. Home of Chief Content Office Magazine and THE event Content Marketing World. Cohen – Dad, Manager of Content Marketing: @ Salesforce @ MarketingCloud , Author: The B2B Social Media Book, Managing Editor: @ smb2b , B2B Social Media Speaker.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. I bookmark many of its summaries for later use and frequently tweet two or three items out of an issue. I downloaded and read most of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

markempa

FEBRUARY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Jack reviewed the book in last month.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JANUARY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

WebMarketCentral

DECEMBER 17, 2008

Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity. Clarity, branding and speed are also among the elements on this excellent pre- site redesign list.

Design 20

Design Marketing Websites Forrester Best Practices 20

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

ViewPoint

MAY 2, 2012

Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Paul’s Book on Facebook: Social Marketing to the Business Customer. Paul’s Blog: gillin.com/blog.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

FEBRUARY 27, 2014

I’m reminded of Mike Moran’s great book title, Do It Wrong, Quickly. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Marketing automation doesn’t identify your best target audiences. It can’t develop value propositions. Remember ten years ago, when CRM came along?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

PureB2B

APRIL 25, 2016

Fact : You might have attracted them to your landing page with promises of a nifty, e-book or a best practices mailing list subscription, but the cold hard truth is that not every inquiry you get is really a lead. Here are 5 of the most common myths associated with lead generation: Myth #1: Any Inquiry is a Lead.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Leads 62

PureB2B

APRIL 25, 2016

Fact : You might have attracted them to your landing page with promises of a nifty, e-book or a best practices mailing list subscription, but the cold hard truth is that not every inquiry you get is really a lead. Here are 5 of the most common myths associated with lead generation: Myth #1: Any Inquiry is a Lead.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Leads 62

PureB2B

APRIL 25, 2016

Fact : You might have attracted them to your landing page with promises of a nifty, e-book or a best practices mailing list subscription, but the cold hard truth is that not every inquiry you get is really a lead. Here are 5 of the most common myths associated with lead generation: Myth #1: Any Inquiry is a Lead.

Lead Generation 67

Lead Generation Sales Qualified Leads Generation Leads 67

Buzz Marketing for Technology

NOVEMBER 1, 2009

It all started Friday, Oct 23rd when my wife came into the house and said “oh yeah, I think your books have arrived – I saw a whole bunch of boxes out by the garage”. So when Mike Volpe offered to have me on as a guest around the time of my book launch - I jumped at it. Little did she know in that moment I became a published author!

BtoB 100

BtoB Hubspot Tagging Network Marketing 100

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Outputs, Outtakes, Outcomes.Oh

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Laura Patterson's book Marketing Metrics in Action.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. What’s that going to cost you? Like most things in life, it depends. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

NOVEMBER 28, 2011

BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies. In their book, How Companies Win: Profiting from Demand-Driven Business Models , Rick Kash and David Calhoun argue that developed economies are in the process of transitioning from supply-constrained to demand-driven.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50