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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Despite all my blogging, books and contributions to other websites, the BtoB magazine association is the one people still mention most often when I meet them. BtoB Magazine to Become Part of Advertising Age.

BtoB 101

The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Magazine advertising is now in the final throes of a drawn out demise and with the magazine racks looking increasingly threadbare, speculation is rife that the print-based business model will die out within the next 20 years. Things have changed.

Special Events Magazine: FreemanXP a Top 50 Event Company

Experience Marketing Insights

FreemanXP is recognized by Special Events magazine as a leader in the events industry

Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year


Magazine as one of the fastest growing privately held companies in the U.S. Magazine’s annual Inc. Magazine’s 5000 List for the Third Straight Year appeared first on PureB2B. Pure Incubation recognized by Inc. Topsfield, MA. For the third consecutive year, Mass.-based based Pure Incubation has been included in Inc. Pure Incubation is number 1,985 this year with a revenue of $9.5

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B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The full report is available for purchase from BtoB Magazine , but I would love to read your questions and feedback via comments below, or through our Facebook or Google+ page. The Role of Social Media.

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My Love for Magazines Lies Bleeding

B2B Memes

MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. But what has me worried is my oddly sour reaction to this Folio article on magazine design. It’s not just the paper version of magazines I’m pessimistic about, but the very concept. There are some who feel that tablets will be the salvation of magazines. I fear I will soon be attending a funeral for my old friend, the magazine. Ask me tomorrow and I may feel more hopeful.


Interactive Magazine Design Inspiration and Tips


This post, Interactive Magazine Design Inspiration and Tips , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. adults read magazines. There’s something special about magazines as a content format. Either way, a magazine provides a valuable, entertaining experience for the reader. Crush Magazine.

KEO Marketing Featured in Most Recent Issue of TechConnect Magazine

KEO Marketing

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros. We’re talking about social media, along with inbound marketing tactics such as SEO.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

The post Forbes Magazine Expert Columnist Features Content Marketing appeared first on Content Marketing Today. Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. Lisa wanted to know how you can be sure that your content marketing strategy is authentic. Understand your readers and address their most important concerns in a compelling way.

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is). In the end, they may abandon not just their magazine programs, but the very concept of professional journalism.

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Magazines and Social Media: From the News Stand to the News Feed


For the most part, publishers no longer question the merit of dedicating time and effort to social media. Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more. Interested in learning more about which social networks are right for your publication? Media

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Is your company magazine a one-hit wonder?

Integrated B2B

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past. It’s the opposite with magazines, which are not usually seen in a strategic light.

B2B Marketing Trends for 2016

magazine, and presented at blogging and social media conferences. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. know which half."

Get your free sample of Personal Branding Magazine!

Fearless Competitor

Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. To read your free sample, please click Personal Branding Magazine. We’re happy to share this free edition with our readers. Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. Facebook page: [link].

Latest IBM Global CMO Study unveiled today – Marketing Magazine


Opentopic blog >> From left: Turbaned Stranger, Mickey Iqbal (IBM Fellow, Master Inventor, Global Technology Services), Eric Wong (Marketing Director, IBM Malaysia), Timothy Johnson (VP Marketing, INTI Education Group), Prashun Dutt (CMO, Sun Media Corporation), Mohamed Sallauddin (GM Airline Marketing, Malaysia Airports), Paul Kang (GM Enterprise Sales, IBM Malaysia). — ( – The IBM BusinessConnect2016 event today at One. Marketing Technology undefined

BtoB Magazine Selects 2011 B2B Social Media Winners

Social Media B2B

BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. BtoB Magazine Summary: From influencer relations to promotional mailings to live events to YouTube, the EMC campaign used almost every channel at its disposal. Those details of each category winner are listed below. Read more. Read more.

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Research Social Media B2B social media BtoB Magazine IDC valueAccording to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. Don’t be that guy.

Content Marketing – It’s Going to Get Weird

Junta 42

Sign up to receive your free subscription to our bimonthly, print magazine. Chief Content Officer Magazine Industry News and TrendsIn the hit science-fiction movie The Matrix, Neo (The One) is about to enter a virtual simulation of the real world. Morpheus, his teacher and guide, tells Neo before he enters the simulation, “This is going to feel … a little … weird.”.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine. Chief Marketer Magazine. by Maria Pergolino So, if you know me you know I am pretty thrifty. Zoomerang.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Marketing Research Social Media Marketing BtoB Magazine Facebook inbound marketing Jeff Bullas Mack Collier MarketingProfs Pinterest Social Media B2B social media facts social media statistics 2012 social networkingSocial media and inbound marketing techniques have been a boon for marketers. And their competition.

Speaking Directly About B2B Direct Marketing With BtoB Magazine

B2B Ideas @ Work

As much as I rely on blogs and social media for information about B2B marketing, I still look forward to each new issue of BtoB Magazine landing on my desk. Whatever your industry, I’m sure you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

The Best Content Marketing of February: 7 Brands That Mean Business


MEL Magazine: Till ICE Do Us Part. We stopped using the term “brand journalism” years ago, but this story from Dollar Shave Club’s MEL Magazine got me rethinking that decision. Best Branded Content Brands distribution Domino's email service providers Google Mailchimp MEL Magazine Van Winkle's walmart YouTubeWhat trends do we see right now?

Can We Please Stop Using Branded Content?

Junta 42

The print and digital magazine just plainly helps farmers be more successful farmers. Sign up to receive your free subscription to our bimonthly print magazine. Chief Content Officer Magazine Content Distribution and PromotionI’m going to be honest with you. I loathe the term “branded content.”. Branded content gives content marketing a bad name. Sounds disturbing doesn’t it?

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B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paperAccording to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Does Your Content Create A Barrier? Only 40% share webcasts. BY ND).

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Modern B2B Marketing

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. by Jason Miller Yesterday I attended the B2B Netmarketing breakfast here in San Francisco. Great stuff! I agree completely.

50 Facts about online consumer behavior not to ignore


CRM Magazine ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. FINDING YOUR AUDIENCE. Conductor ). Google ). Social Media Examiner ).

B2B social media: Highlights from new benchmarking research

The B2B Research Blog

B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking reportB2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer.

One person can change the world. Thank you, Internet


Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Right now. For shame!

Becoming a reddit Internet sensation


Social Media Marketing abc news apps Ask a Librarian Baby boomer Belgium Billboard (magazine) Bitcoin Brussels Reddit United StatesI’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! Back in 2012 I wrote both Reddit is the 800-pound Gorilla in the Room and You Must Commit to Reddit to Succeed. Get over it!

How B2B brands approach Twitter

The B2B Research Blog

B2B marcomms B2B Marketing Magazine column B2B social media TwitterSocial media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media.

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. We offer them all our best wishes and congratulations! Adam Blitzer, COO, Pardot. Todd Davidson, President, Bulldog Solutions. Stephan Dietrich, President, North America, Neolane. Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). Malcolm Friedberg, CEO, Left Brain DGA. Joe Payne, CEO, Eloqua Corp.

Your Business on the Cover of a Magazine? (It’s easier than you think.)


What if your story hit the page with the emotional, aesthetic, and tactile impact of a professional-quality print magazine? A great example of a large company that utilized their own branded magazine is AAA. A branded magazine can really jump start your company as a thought leader in your industry or marketplace. If you have value to offer, you have a story to tell. Storage?

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Penn Stater Magazine Handles Scandal the Right Way

Junta 42

Yesterday, I received the January/February issue of The Penn Stater , the Penn State Alumni magazine (cover to the right). The original post is titled Penn Stater Magazine Handles Scandal the Right Way , and it came from The Content Marketing Revolution. Case Studies Content Marketing penn stater print content marketing print magazinesI honestly got chills picking it up.

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

Also notice that more traditional marketing tactics such as trade magazine advertising, PR and direct mail have made it to the top ten marketing channels in 2012. Industrial Lead Generation Industrial Marketing Strategies Integrated Industrial Marketing email marketing industrial lead generation Industrial Marketing Integrated industrial marketing PR Trade Magazine Ads

Joe Pulizzi Shares Principles of Epic Content Marketing

It's All About Revenue

More on the CMI’s crowd sourced content strategy in this video: One of my personal favorite examples cited in the book is Lego Magazine. JP : Okay, this is print, but LEGO Club magazine has made a huge impact on my life. I started to receive the magazine back in 1987 when I was 14 years old (it was called Brick Kicks back then). Not through advertising or sponsorship.

It’s not your house to pwn so remember your place


Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. You need to be explicit.

Anyone with a New Idea is a Crank Until the Idea Succeeds


Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Image credit: Ajax Union. Content Marketing.