Emplifi

MAY 11, 2022

We’re constantly improving your platform experience. Check out the new product releases below!

Twitter 57

Twitter Ads Product 57

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. These technologies enable the bot to continuously learn from user interactions, improving its ability to provide accurate responses and anticipate user needs over time.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

SmartBug Media

OCTOBER 20, 2023

percent of the deal revenue to the first interaction, 22.5 percent of the deal revenue to the first interaction, 22.5 percent of the deal revenue to the first interaction, 22.5 percent of the deal revenue to the first interaction, 22.5 percent to lead creation, 22.5 percent to deal creation, 22.5

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Martech

APRIL 25, 2024

A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. The most time-consuming, according to the report, are posting to social media, managing email campaigns and data entry. ” The full report is available here.

Resources 67

Resources SMB Sample Marketing Management 67

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant.

Marketing AI 112

Marketing AI Work Management Marketing Management Barriers 112

Martech

APRIL 17, 2024

It measures interactions (“events”), not visits. Great, but that doesn’t match how reporting works. You know, if I have a quarterly report, I’m not looking at the last 90 days. A: I was running a report one time that I wanted to segment by country. GA4 is fundamentally different than its predecessor.

Marketing Analytics Tools 117

Marketing Analytics Tools Analytics Google Pricing 117

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. As indicated, AR presents a more complex scenario as users of AR can interact with the physical world as well as the virtual augmentation.

Guidelines 112

Guidelines Deliverability Transparency Click Rate 112

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact. Teams that use AI are more likely to meet their goals.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

OCTOBER 30, 2023

Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. An accurate representation of how many assets will be shown when the report is generated. Why we care.

Marketo 112

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 112

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2023 to $7.91

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Features 130

Features Marketing Analytics Tools Google Demographics 130

Martech

FEBRUARY 5, 2024

Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. This feature adds to the current functionality of interactive webinars, which are powered by Adobe Connect. More information can be found on the Adobe website.

Webinar Metrics 109

Webinar Metrics Demand Marketo API 109

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Each time a consumer interacts with the brand – regardless of channel – identity resolution systems attribute a different identifier to that individual. Click here to download! In your inbox. Business email address Subscribe Processing.

Marketing AI 115

Marketing AI Effectiveness Privacy Ideal Customer Profiles 115

Martech

NOVEMBER 20, 2023

An in-depth investigation by the European Commission came to the preliminary conclusion the deal could significantly reduce competition for interactive product design tools, vector editing tools and raster editing tools. As a result, the “transaction is likely to create a dominant player by combining these market positions.

Purchase 117

Purchase Marketing Proposals Acquisitions Interactive Marketing 117

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. It has tons of features like social scheduling, calendar management, AI content generation, detailed analysis, reporting, client management, and more.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

33Across

MAY 12, 2023

With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the Interactive Advertising Bureau’s (IAB) and PwC’s latest annual report. The report highlights how.

Advertisements 116

Advertisements Advertising 116

Salesforce Marketing Cloud

AUGUST 28, 2023

In our annual State of the Connected Customer report , 81% of customers said they expect faster service as technology advances. Read the report 1. Our report found that 53% of customers say generative AI will help companies better serve them. So, where is the balance?

Privacy 97

Privacy Transparency Trust Marketing Paid Search Agency 97

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools.

Enterprise Management 123

Enterprise Management Hubspot Click Rate Marketing Management 123

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? This interactive tool will help you quantify your potential ROI in just a few minutes. Run the numbers

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

MARCH 1, 2023

These devices are rapidly becoming more sophisticated and are being used by customers to interact with companies. By 2025, 37% of customers will try using a virtual assistant to interact with customer service, according to The Gartner 2023 Leadership Vision for Customer Service and Support report. Why we care.

Paid Search Agency 106

Paid Search Agency Advertising Channels Gartner Amazon 106

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 103

Social Media Work Management Marketing Management Media 103

Contently

FEBRUARY 14, 2023

A search engine tabulates how people interact with data on SERPs. For example, it looks at which website links get the most clicks, the time searchers interact with the resulting websites, and the quality of the backlinks on the chosen website. The search engine uses all these signals to decide whether a web page answers a user query.

Intent 194

Intent Optimization Google SERP 194

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Website Interaction Tracking: Monitor how visitors interact with your website.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Salesforce Marketing Cloud

APRIL 5, 2024

It highlights top aspects to evaluate from modes of interaction to sizes of text. According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. Any app that links to an Accessibility Conformance Report will be included in the new Accessible filter search results.

Design 98

Design Guidelines Forrester Barriers 98

BOP Design

DECEMBER 29, 2022

Here are four critical components that you should be aware of in Google Analytics and what they say about your B2B website : Acquisition Reports. The acquisition reports in Google allow B2B marketers to identify the most effective channels and leverage them for success. Behavior Reports. Audience Reports.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights.

Marketing AI 115

Marketing AI Multi-Channel Customer Satisfaction FAQ 115

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Companies increase customer engagement.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. New tools and insights. Get MarTech!

Tools 90

Tools Brand Identity Branding Comparison 90