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What Marketers Need to Know About YouTube Shorts

Hubspot

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

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The intersection between AI and Product Marketing with Sean Broderick

Oktopost

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

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5 Tips for Using Social Media in Government

Spiralytics

Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. This article will discuss some tips for effectively using social media in government applications.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders?

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YouTube Will Start Labeling State-Funded News Content, but There’s a Big Problem

Hubspot

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network -- this time, by adding a designated label to state-funded content. The label will appear below the video itself, and above its title broadcasters, as per the example below: Source: YouTube. presidential election. presidential election.

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What is Social Media Governance?

Oktopost

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How do you define social media governance?

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Managing Priorities, Projects & Tactics with Limited Resources

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment.

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