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Biznology

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. The value of this approach goes beyond virtual events.

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How to Share More Video Content

Biznology

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. are ill-suited for virtual events and interactive online marketing. For example, one striking finding in the Parse.ly

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Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

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New England Innocence Project

Biznology

Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization. In this episode of Messaging on a Mission, we learn not only how they did it, but what they expect events to look like post-pandemic! Creating 5-star events in the virtual age.

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Concentrating on customer experience

Biznology

It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing each of those touchpoints to deliver what the customer needs flawlessly. Events, for instance, tend to be huge forcing functions for the creation of high-volume content. Or when it’s used once and forgotten.

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The Power to Thrive through Conscious Leadership

Biznology

Recognizing our own emotional content and the energetic frequency we bring to each interaction is a key component of a Conscious Leadership practice. Emotions are contagious. Can you remember a time when you were in a great mood and then someone angrily stormed into the room and you found your mood instantly changed, too? Please join us.

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Do You Have The Videos You Need to Support an Online Conference?

Biznology

If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues. Tech companies are scrambling to come up with demos and presentations for events that have moved from big exhibit halls to small screens.