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A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

Moz

Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.

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When to Get on (and When to Get off) the Social Media Train

ClearVoice

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Know when to step on the train and when it’s your stop. 3 tips for getting on and getting off the social media train. There is a time and place for everything.

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Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan So that you can grab those terrible 7-10-digit monsters on your way so that you can jump on board the guitar lesson and math tutor train.

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This week’s roundup of AI-powered martech releases

Martech

The tool guides small business owners to a business name and suggests relevant, related domain names to register. Once a business name has been chosen and domain names secured, DreamHost provides a checklist of additional steps and recommendations for small business owners to get their businesses off the ground.

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Bullseye! How To Build A Social Media Training Plan for Employees

EveryoneSocial

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place. But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training. Recurring social media training sessions.

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The implications of Google using click data in ranking

Kevin Indig

When the DOJ questioned Eric Lehman, who worked on the Google search quality team for 17 years, in the most recent Google antitrust case, we learned there's a difference between user and training data. Training data = Google uses click data to train systems like BERT / Rankbrain, etc. TikTok uses swipes.

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Unifying projects and products: The power of program management in martech

Martech

Programs in product management Product management is a fascinating domain where programs operate as a strategic framework, coordinating related products or product lines to meet specific business objectives. By aligning efforts across various domains, you can unlock the full potential of your initiatives and drive meaningful results.