Writing on the Web

FEBRUARY 26, 2015

What pivotal moment made things different for me? The difference between going outside for inspiration and going inside is that you’re accessing your own originality. What’s not going well, what’s not right? How come this situation continues when there are solutions? What huge mistake have I made that taught me a big lesson?

Blogger 100

Blogger Business Blogging Paper Tips 100

Writing on the Web

JUNE 26, 2015

It makes the difference between converting a reader to a client and influencing a sale or not. Think about it: I don’t know these people, they may have feet completely different to mine, they may not play tennis as often as I do. Why is social proof so important when writing on the web? What sealed the deal?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JULY 30, 2014

Offering your readers a different perspective about topics they like to read about can keep them coming back for more. Make sure to consider all different types of readers when you are crafting blogs posts. Here are some simple ways to spark readers coming back for more: Answer your readers’ questions. Keep up on your industry.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

MAY 10, 2015

It’s not ‘innovation,’ it’s ‘look at the problem from a different angle.’ Each of our members is highly educated, accomplished in a profession or the arts, and brings a different perspective. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

FEBRUARY 27, 2013

Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. There is a subtle but important difference between “10 percent” and “1 out of every 10.” Words matter. Content matters. One out of 20 patients die from the procedure.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

JUNE 4, 2014

Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing. Here’s the content marketing graphic from Sandeep Arora on Vizedu.com, a great visual story explanation of content marketing and how it is different from traditional marketing.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

AUGUST 19, 2011

Here’s some help: I’ve taken information off the www.aboutlearning.com site which explains the 4MAT system for understanding four different kinds of learning styles. As you write on your blog to educate your readers, remember that people take in information differently – by thinking or by feeling. Making connections.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

NOVEMBER 27, 2013

There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.” Read these blogs to see different perspectives on content marketing and how you can use them in your own content marketing goals.”

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

OCTOBER 31, 2012

How will you make a difference in their lives? What alternative solutions are there, and how does your product/service/company handle things differently or better? I suggest that your blog messages should focus on what truly matters to your target audience of potential clients. What’s their beef? Time, Money, Energy?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

SEPTEMBER 25, 2013

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

AUGUST 23, 2011

I wrote about that here: Educate Your Readers , about the four different learning styles of blog readers. According to the 4MAT system on www.aboutlearning.com , when you’re educating people you need to appeal to four different kinds of learning styles : Imaginative learners. Analytic learners. Common sense learners.

Education 100

Education Business Blogging Analytics Studies 100

Writing on the Web

OCTOBER 9, 2011

What is different now? Question #4: What is different now? How will your product or service make your readers’ lives different? In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? What is possible? What should you do now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

FEBRUARY 17, 2016

Do you have a different approach that works well for you? This works great if you’re well known, but to get found, get known and get clients, you need to put on the shoes of your clients, and figure out how they would go about finding solutions to their problems. What do you think?

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

OCTOBER 3, 2011

What is different now? The key idea that makes a real difference happens when you drill down deep to core values in people’s lives. Next Up: Questions #4 & #5: What is different now? When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is possible?

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

OCTOBER 21, 2015

As I talked about in my last post , there are two different methods you can earn money blogging: Directly. Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog? If so, your blog is a means of indirect sales. Indirectly. How to Make Money Indirectly from a Business Blog.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

JULY 22, 2011

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. To get readers to act, they have to want something different. Before the age of 8, I had experienced 4 different parental figures.

Trigger Marketing 100

Trigger Marketing Work Management Act-On Marketing Management 100

Writing on the Web

JULY 8, 2011

Because people are so different, and what is appealing on an emotional level to one is aversive to another. You don’t have to hide yourself, but when you express your personal perspectives, be ready to admit that is your perspective and you know that there are many other people from different backgrounds and different perspectives.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

MAY 22, 2013

Even if your guest poster is writing about similar topics to what you usually post, they will be written in a different “voice.” You may find that you enjoy reading a different take on your business or industry also. Every writer has their own unique style when it comes to blogging. Your readers may enjoy a fresh perspective.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

APRIL 17, 2013

Blog formatting is key; in fact, it makes the difference between readers scanning and leaving, and staying to read. He is an expert in writing topics of different categories. The appeal of business blogs and sites has a lot to do with readers’ impressions. How can you make your business blog visually appealing, even sexy?

Business Blogging 100

Business Blogging Business Blogger Traffic 100

Writing on the Web

MAY 28, 2014

Mix it up – Write with a different voice or perspective. Your title and first sentence may be the only thing a reader sees in a feed. Be agile and quick – Anticipate when it’s time to move on to a new topic. If you don’t, your readers already have. People won’t keep reading if you don’t surprise them.

Business Blogging 100

Business Blogging Business Training Keywords 100

Writing on the Web

DECEMBER 21, 2010

The only difference between a rut and a grave is the depth. It was all so different before everything changed. Don’t take life so seriously – nobody gets out alive anyway. The gene pool could use a little more chlorine. If at first you don’t succeed, then maybe skydiving isn’t for you.

Digg 100

Digg Buzz Blogger Paper 100

Writing on the Web

MARCH 21, 2012

And that shift means a different mindset. Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. Not too long ago I came across a great blog post. What makes them click?

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

FEBRUARY 4, 2015

The same is true for social media: Each network is different. You cannot customize the content for each social media audience. When writing blog content, you must keep your readers’ needs and expectations in mind. While the blog post content may appeal to all the audiences, the formality and tone used to introduce it will vary greatly.

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

DECEMBER 16, 2015

Tie it into some lesson you learned , and what you would do differently next time. Share a few details , enough to make it real. Don’t go overboard. Details make it real and make it easy for readers to identify and connect. Admitting a mistake or doubt is something all people can relate to.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

JUNE 16, 2015

Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time. By simply paying attention to the avenues that are open around you, you can identify great topics to write about.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. To get readers to act, they have to want something different. Before the age of 8, I had experienced 4 different parental figures.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

APRIL 14, 2014

Focus on universal values and human drives to learn; how can you make a real difference to your readers? Organize your research, dive deeply into it but don’t drown in it. Only write when you have your clearly-defined targeted readers needs and desires in mind.

Training 100

Training Planning Trust Marketing Business Blogging 100

Writing on the Web

AUGUST 16, 2011

These social media sites are all different in as much as you are appealing to a different audience in each of these. This will not only show on your feed, but theirs as well. The content you feed into Facebook may not be appropriate for Twitter and LinkedIn.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

MARCH 20, 2014

What I like most about the post are the two very different examples, one from a cruise site, the other from a financial services site. In it the author goes into valuable details about how to find the right questions to answer, how to find the right places to provide answers, and why Frequently Asked Question pages are often too technical.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

OCTOBER 28, 2015

In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Are you building a product funnel on your blog? Sell products or services because of your blog , or indirectly.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JUNE 26, 2015

Think about it: I don’t know these people, they may have feet completely different to mine, they may not play tennis as often as I do. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Yet when I see a customer rave review and 5 stars, I’m all in.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MAY 23, 2016

This guest post, by Suzanne Bird-Harris, takes a look at the differences between two of the most popular blogging platforms to help you identify what factors to consider when choosing a platform. . With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc.,

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

SEPTEMBER 24, 2014

These two sites couldn’t be more different in purpose, audience, and style, but both are enormously successful in their own ways. MBAs: What is Quality Content, Anyway? ” the author compares what quality content looks like in Harvard Business Review to content on BuzzFeed. I recommend you read the full post to understand why.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

DECEMBER 9, 2010

Submit it to article directories with different a title. And you have a special report PDF you can use in multiple ways on different occasions. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. It can be a lead generator, delivered as a digital download or ebook.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. The difference was enormous. They don’t think they have a personal story to tell that’s worthy of people’s attention. My story changed.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

MARCH 26, 2015

How are you different? In Personality not Included , Rohit Bhargava suggests that you use a page out of a screenwriter’s notebook. Tell your story so that it tugs on readers’ emotions. There are five key elements used in crafting a good story: Character: Who are you? Why should we care about you? core message).

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

APRIL 23, 2014

Come up with a topic that has a wealth of information or different perspectives and capitalize by writing a series of posts that discuss the topic. This is an easy way to generate content that is likely to interest readers. Write a post series – Many bloggers utilize this tactic.

Blogger 100

Blogger Small Business Marketing Resources Tactics 100