KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. B2B Online Marketing Blog Brand Management'

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Stevens & Tate

DECEMBER 7, 2020

Blogging is among the simplest yet most effective ways you can market. According to HubSpot , there is a positive correlation between blogging frequency and visitor traffic. Email lists can be used to remarket to customers you have already interacted with, as well as market to new contacts. Online marketing sites.

Cost 59

Cost Marketing Strategy Marketing & Strategy Effectiveness 59

KoMarketing Associates

MAY 19, 2015

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

DECEMBER 18, 2018

For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Hopefully, with the right strategy in place, and a business plan that is focused on clear KPIs, you can maximize your odds of success as you enter a new market. Some of these are more important than others.

Training 212

Training Planning Work Management Marketing Management 212

Martech Advisor

DECEMBER 23, 2019

Just make sure that the landing page has messaging and a look that correlates with the ad or email. There’s also been a lot of talk about hyper-personalization, which relies on data collection related to things like their online purchase history and other online behaviors.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

KoMarketing Associates

AUGUST 14, 2014

Aligning content towards keyword strategies will keep the content focused, build a reputation around those terms (for readers and search engines alike), and will hopefully drive organic visibility to the pages that correlate to the identified terms. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

KoMarketing Associates

MARCH 3, 2015

This will highly correlate with the amount of broad and phrase match types you utilize – more phrase and broad match keywords will cause a larger SQR. B2B Online Marketing Blog Search Engine Advertising'

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

NOVEMBER 18, 2014

Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Why It’s Significant: Not only can B2B online marketers gain insight and compare and contrast their strategies and tactics with others, but hopefully they can also improve their process and preparation when looking towards 2015 B2B marketing planning.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

B2B Marketing Traction

APRIL 30, 2014

The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011). The study also shows a correlation between CMOs who have adopted digital marketing and higher financial performance of their organizations.

CMO 100

CMO Social Media Media Correlation 100

Zoominfo

JUNE 11, 2019

Take an in-depth look at these engagement metrics to really focus your online marketing initiatives on engagement over pageviews. Final Thoughts on Marketing Vanity Metrics While higher-ups may ask for marketing vanity metrics, it’s your job to refocus on data points that correlate to sales and revenue.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

KoMarketing Associates

OCTOBER 21, 2014

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. B2B Online Marketing Blog Content Marketing'

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2011

Some speakers argued for duplicating this situation, by removing some middlemen and creating standard online audience measures. Others pointed to a deeper issue: that online marketers can’t measure the value of their efforts in terms of revenue or brand metrics like awareness and preference. It never does.

Conference 120

Conference Paid Search Agency Ads Webcast 120

KoMarketing Associates

JANUARY 5, 2016

From this information, the search engine can distill dozens of key factors that correlate with likelihood to convert (i.e., Fortunately, Google provided several resources for site owners and marketers to consider as they focus on mobile device compatibility for their online marketing endeavors.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

APRIL 20, 2017

These optimization elements all correlate with one another and are needed to enhance overall mobile SEO. This includes the technical aspects (like the XML site map, rel canonical tags, HTTP redirects, etc.), page loading speed, UX design, and site content. Set Up Mobile Analytics and SERP Performance Tracking.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

JULY 18, 2017

Bonus tip: Sometimes the keyword phrase you want to rank for may have been used on your site in the past, but is simply lacking a structure that correlates to what’s appearing in search. In this case, a simple restructure and republish of the content could result in a dramatic change in position.**. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Hinge Marketing

SEPTEMBER 2, 2015

The Hinge Research Institute’s landmark study on online marketing for professional services found a clear correlation between online lead generation and firm growth. Online marketing is a good shorthand for a modern, scientific marketing practice. We’ve talked a lot about numbers so far.

Advertising Agencies 48

Advertising Agencies Marketing Management Planning Marketing Analytics Tools 48

Digital B2B Marketing

AUGUST 30, 2012

Marketing mix models and attitudinal studies can capture major shifts but they cannot associate those shifts with the smaller tactical decisions made in marketing every day. Online marketing, although offering a flood of granular data, focuses primarily on directly attributed positive outcomes.

ROI 100

ROI Autoresponders Advertising Agencies Correlation 100

Everything Technology Marketing

NOVEMBER 11, 2013

The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. She is the coauthor of How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.'

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. From sci-fi action to a shirtless James Marsden, I highly recommend it.

Google 120

Google SERP Correlation CAN-SPAM 120

Hinge Marketing

SEPTEMBER 30, 2015

Consider holding a regular meeting — at least monthly — with partners or executives to cover the data you've collected and to regularly remind them that content marketing affects your bottom line — and that you can prove it. SEE ALSO: 4 Metrics to Track ROI in B2B Online Marketing. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

ActiveDEMAND

JULY 10, 2017

The ability to track conversions accurately directly correlates to the success of meeting a client’s needs and closing the sale. The Different Channels of Market Attribution. The goal of marketing attribution is to quantify each advertising influence impression regarding a buyer’s choice of purchase.

Marketing Attribution 51

Marketing Attribution Advertising Agencies Paid Search Agency Ad Agencies 51

Biznology

AUGUST 17, 2015

Support and strengthen other marketing. Because enterprise-level companies typically invest more in online marketing initiatives, they typically generate more link opportunities and subsequently have the most to gain from link building. Support and Strengthen Other Marketing. Creating connections and partnerships.

Business 80

Business Link Building Acquisitions Paid Search Agency 80

KoMarketing Associates

JUNE 7, 2018

This can show you what keywords have the highest click-through rate, which can correlate to user interest. This data is often surprising and may unearth a few content options that marketers didn’t consider before (or know visitors were interested in).

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Hinge Marketing

AUGUST 16, 2017

This correlation between research and growth makes sense. Online marketing busts through those barriers, and high-growth firms know it. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Hinge Marketing

FEBRUARY 9, 2017

When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure. Marketing is more quantifiable than ever. Today, marketing is more scientific than ever before.

Work Management 48

Work Management Marketing Management Service ROMI 48

ActiveDEMAND

NOVEMBER 11, 2016

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. It’s important for marketers to understand the differences and correlations between the two. Try it for free today!

Segmentation 49

Segmentation Marketing Automation Services Banner Ads Demographics 49

Stevens & Tate

SEPTEMBER 16, 2019

Higher quality scores directly correlate with lower your cost per conversion and your cost per click. PPC campaigns can be a very effective part of your online marketing strategy; however, their success depends on their quality, which is why you should pay attention to your Google Ads quality score and make every effort to improve it.

Ads 40

Ads Google Landing Pages PPC 40

Digilant

FEBRUARY 11, 2021

The way you approach your digital advertising plan needs to correlate directly with your business objectives; no one-size-fits-all approach works across the board. However, there are certain similarities that all successful digital marketing campaigns share. Digilant: Your Digital Advertising Partner for Success.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Campaigns 52

KoMarketing Associates

DECEMBER 11, 2018

GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. Because they are already using messaging apps to connect with loved ones, connecting with brands through apps like Facebook Messenger or WhatsApp is a natural extension of their online use.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

DAGMAR Marketing

DECEMBER 31, 2019

We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We always try to be ready for whatever comes next in the online marketing industry.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Biznology

SEPTEMBER 21, 2012

And if it is, there is often a mysterious dotted-line correlation drawn to complete an otherwise incomplete picture of exactly what impact social (and to a lesser degree of mystery, search efforts) has on the bottom line. Until next week, here’s to an integrated approach to the world of offline and online marketing efforts!

Wikipedia 80

Wikipedia Social Media Correlation Education 80

KoMarketing Associates

DECEMBER 14, 2015

The math is pretty simple; there will be a direct correlation between the number of happy customers you have and your marketing performance in 2016.” – Dan Slagen , VP of Marketing at Crayon Co. SIMPLE MARKETING TACTICS. The happier your customers are, the easier everything else becomes.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Hinge Marketing

SEPTEMBER 21, 2016

In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. Now you can too.

Peer-to-peer 48

Peer-to-peer Advertising Agencies Marketing & Strategy Correlation 48

seo.co

MAY 6, 2021

The clients pay you to drive their business by identifying trends and understanding the correlation between metrics. Rankings are a focal part of an SEO report to depict search visibility and how well your online marketing campaigns perform. Duration Of SEO Report Creation. You can highlight: First three positions.

SEO 105

SEO Template SERP Keywords 105