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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect.


Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Guest post by: Romi Mahajan. Applications Big Data Customer Experience Data Data Analytics Data Mining Innovation Data Infrastructure Romi Mahajan TimeXtenderData is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. Many business leaders understand this intuitively.


Marketers Need Return On Marketing Investment Now


He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. The results of the annual marketing survey by Belgian The House of Marketing , in collaboration with STIMA, are a clear illustration of the need for ROMI. ROMI is about accountability, planning and forecasting. Marketing ROI. And it’s about time.

Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. Romi Mahajan is Chief Marketing Officer of Ascentium Corporation, a leading interactive marketing and technology consultancy.

Social CRM and Return on Marketing: Customer Life Cycle Value


I am talking about Return On Marketing Investment (ROMI or Marketing ROI). The ROMI is based on the incremental return of every Euro, USD and whatnot extra that is spent in customer-targeted activities (so also future-oriented). However, in order to be able to do that, you need to have a well-implemented ROMI-program in your company. No marketing activity is an island. Why now?

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B2B Marketing Confidential: ROMI White Paper

B2B Marketing Confidential

Thursday, December 04, 2008 ROMI White Paper By Andy Hasselwander Over the past few months Ive worked with a colleague of mine, Alex Aldag, who used to be at Channel Economics and is now a Principal in the analytics group at MB, to write a pretty interesting white paper on the challenges of measuring ROMI in a B2B environment. You can reach it here after registering.

5 Ways to Boost Your Marketing Accountability and Credibility

It's All About Revenue

Instead of thinking of ROMI as an insurmountable challenge, identify ways to build the foundation for ROMI at your company. Focus first on the “I” piece of ROMI – investment. This will allow you to get a handle on the data and start the building blocks to ROMI. The following is the second in the series. Read part one here. But often, that is easier said than done!

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The Most Important Marketing Metrics

B2B Marketing Insider

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? And I believe there will be a proven correlation between high share of conversations, high conversions and high ROMI. Read that again!). Strategy

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #4: How Much Should Leads Cost?


Now let’s assume that you are looking for a 10x ROMI (return on marketing investment). How much should a lead cost? My answer to this is, and has always been, probably more than you think, but definitely less than you are currently paying. If you want more information on understanding how much you should be paying for a lead, check out our How Much Should a Lead Cost whitepaper. per lead.


B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation Blog

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. However, collaboration does not spontaneously erupt from software. Why bother?

Gold Calling vs. Cold Calling


Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think. Using these gold calling techniques will help you have faith in the cold calling process. Cold calling is about quantity, not quality. or cold calling.

How To Get A Positive Return On Your Marketing Investment

B2B Marketing Insider

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, and activities. Give it Some Elbow Grease?

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. Applications Content Marketing Inbound Marketing Lead Nurturing Marketing Strategy Digital Marketing FAST search Microsoft Romi Mahajan Sharepoint

Not Just for Data Geeks? Why Marketers Need to Know Excel


Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. Proving ROMI and Dealing With "Dirty" Data. There''s only so much marketing software can tell you about your return on marketing investment (ROMI). Go on!


Marketing on the Outbound

Acquiring Minds

Marketing ROI - For most B2B organizations, especially those selling complex solutions, outbound marketing can deliver a sizable return on marketing investment (ROMI). Tags: lead generation database marketing inbound marketing outbound marketing ROMI Today I want to highlight (not hype) some of the key benefits uniquely associated with outbound marketing. Photo Credit: jot.punkt.

Interview with David T. Scott — Author of The New Rules of Lead Generation


Also, marketing executives need to know how to determine their Return On Marketing Investment (ROMI), in order to justify their lead generation efforts and budget. This is an interview with David T. Scott, author of The New Rules of Lead Generation (amazon link). So tell us, Dave, what inspired you to write The New Rules of Lead Generation? and how to use them. About David Dave T.

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The Future of Marketing: Is The Science of Marketing Taking Over?

B2B Marketing Insider

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. I have already stated my own marketing predictions on the future of marketing myself.


'Gold Calling' Is Alive and Well


Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy. Cold vs. Gold.

Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not. But your ability to quantify the return on marketing investment was severely limited. Fortunately, all that has changed. Marketing is more quantifiable than ever. Sure, there is still uncertainty. From Dark Art to Science.

Got Lead Gen? A Book Review

B2B Marketing Unplugged

Chances are the first place winner paid way too much for their click-throughs and you are the beneficiary of a little keyword dumpster diving by pulling off great return-on-marketing-investment (ROMI) for way less money. Did you know there were rules about lead generation? I had no idea. Mr. Scott is a veteran marketer, who cut his teeth with big companies, and now (surprise!) Really?

2005 Called, It Wants Its Marketing Trends Back

CMO Essentials

To this point, findings from Aberdeen’s September 2014 Customer Analytics: Making Big Data Work for the Marketer study shows that marketers that deliver tailored messages to their target audiences enjoy 28% greater annual increases in return on marketing investments (ROMI), compared to those that don’t personalize. It’s all part of your job. that apply to each marketing message.

Using Customer Equity as a Dependent Variable for MarComm Optimization

B2B Marketing Confidential

Saturday, November 22, 2008 Using Customer Equity as a Dependent Variable for MarComm Optimization Ive written a lot about marketing optimization, ROMI, and mix optimization. Because the atomic level data is at the customer level, you can change assumptions about segmentation easily and see the impact on ROMI. Some examples--"sales", "profits", "awareness." Its tough work.

B2B Marketing Confidential: Affordable Transaction Economics

B2B Marketing Confidential

I spend a lot of time looking at Return on Marketing Investment (ROMI), for example. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. My friend and mentor Tim Furey wrote a book in 1999 called The Channel Advantage. This continues on and on.

Does Sales Team Confidence Prohibit Accurate Sales Forecasting?

CMO Essentials

Much as the role of CMO — you’ll find 43,000 of them on LinkedIn — evolved from VP-status to a C-suite position responsible for “Return on Marketing Investment” (ROMI), so too are SVPs and EVPs of Sales increasingly being seen as folks who should “lead a business within the business.” Consider the persona-appropriate hubris we associate with salespeople.

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

Measure performance with a mix of the relevant metrics that drive ROMI (return on marketing investment), such as volume, value, velocity, efficiency, and effectiveness. Last hired, first fired. That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. Mounting evidence shows this is steadily shifting. So let’s find out how.


CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Romi: As if being AOR is a good thing! Who is Romi? if so why?

Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Modern B2B Marketing

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Tags: Accountability Thought Leader Interviews b2b marketing marketing roi Merry Elrick return on marketing investment ROMI The Truth About Marketing ROI thought leadership It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. I was misinformed.

CMO Advice: What to look for when choosing a Social Media or Digital agency?

Buzz Marketing for Technology

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Romi: As if being AOR is a good thing! Who is Romi? if so why?

B2B Marketing Confidential: Brand Valuation: Finance vs. Marketing

B2B Marketing Confidential

Wednesday, November 15, 2006 Brand Valuation: Finance vs. Marketing Brand Valuation is a close cousin to Marketing ROI or ROMI, as I have mentioned several times. Posted by Andy Hasselwander at 9:58 AM Labels: AMA , Brand , ROMI 3comments: Anonymoussaid. There was an interesting article in the October 15th edition of Marketing News in which Don E. baby eczema.

Is Marketing ROI Important?

Customer Experience Matrix

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Although ROMI could be considered the ultimate measure of marketing efficiency, it is too abstract to fit easily into this group. Still, my silence doesn’t mean I haven’t been giving ROMI much thought. (I Were I to calculate ROMI, I’d do the same. So here's what it comes down to.

Measures for the C-Suite


In fact, return on marketing investment (ROMI) can be calculated by subtracting the last year’s LTV from the current year LTV and dividing the sum by the current years marketing investment. ROMI—LTV current year—LTV previous year. In his book, Kotler on Marketing (1999), Phil Kotler claimed that, “Marketing has the main responsibility for achieving profitable revenue growth for the company (pg 18).” Kotler suggests that achieving profitable revenue growth is derived from finding, keeping and growing profitable customers. This depends on high brand equity. Moving the Needle.


The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. Cymbic’s ROMI Calculator.

Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. To calculate ROMI for just about any other type of marketing project, click on this link.

A five-step playbook that will optimize lead generation programs

B2B Lead Generation Blog

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole. I'll address this proverbial black hole between your company's sales and marketing efforts during a MarketingExperiments' Web Clinic on Wednesday, September 24 at 4 p.m. EST. I'll outline ways to build an operational ‘playbook' with your sales department to better manage and nurture the leads you generate.

5 Marketing Metrics that Matter to Your CEO


Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? This is a guest blog post by Barbra Gago from Left Brain DGA. Yesterday, we presented an “Intro to Marketing Metrics” webinar , focusing on the five metrics that matter to your CEO. What to measure? How to measure? How to bring everything together? Absolutely not.

WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus

WindMill Networking

What makes social media truly exciting is how perfectly it meets the need for an inbound marketing tool. “I I just don’t think social media is worth the investment. I need to know the ROI.” If this is you, or your boss, you’re not alone. Lack of clarity around ROI is not the only area where folks feel clueless. These all apply to nonprofit businesses as well. I thought I could never catch up.


Aberdeen Study Confirms Value of LTV Measures

Customer Experience Matrix

The Best-in-Class also outperform average and laggard companies in annual increase in revenues and in achieving a return on marketing investment (ROMI).” I had truly intended to give lifetime value a rest, but then an email arrived from Aberdeen Group asking me to participate in one of their surveys on “customer value management”. You can fill it out too by clicking here and earn a free copy of the results. They’re asking all the right questions, although I wonder how many people can really answer them accurately. Aberdeen’s “ research preview ” for the study certainly is pro-LTV.