Census Data Quality Is Essential: Here’s Why
Ataccama
APRIL 28, 2022
High quality census data is essential for producing accurate population statistics. Here’s what you need to know.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Ataccama
APRIL 28, 2022
High quality census data is essential for producing accurate population statistics. Here’s what you need to know.
Atomic Reach
MARCH 5, 2024
According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse. The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
MAY 18, 2020
Census Bureau. The global COVID-19 crisis directly affects more women than men in some of the most heavily impacted industries. In the U.S., 76% of all healthcare jobs are held by women, and more than 85% of nurses in the field are women, according to the U.S.
Marketing Insider Group
MARCH 15, 2018
According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. Each year, ecommerce continues to grow at an increasingly impressive pace. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year.
Zoominfo
JANUARY 20, 2021
Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. Doing so will boost a broad, positive customer experience. . Shopping carts roll to customers’ homes. Online shopping has long trended upward year over year — up 3,500% during the last two decades , according to the U.S.
Brightedge
JANUARY 14, 2022
To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story. The better a journalist can describe the audience, the more easily a reader can understand, relate or empathize.
chiefmartech
FEBRUARY 6, 2021
Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. 29% of “no coders” in the census were self-employed.
Biznology
FEBRUARY 9, 2021
The result of Paul’s informal census is that folks can’t wait to get back to F2F. While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events.
Zoominfo
JUNE 11, 2021
Census Bureau. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. What you knew about your market probably changed during the pandemic. For example, in the U.S. increase in these applications. Source: U.S.
Zoominfo
JUNE 11, 2021
Census Bureau. Census Bureau. What you knew about your market probably changed during the pandemic. For example, in the U.S. alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. By comparison, from 2018 to 2019, there was a 0.3% increase in these applications. Source: U.S.
SmartBrief - Marketing
JANUARY 30, 2024
While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year.
Martech
FEBRUARY 16, 2024
Census projects that this will increase to just under 10 million by 2060. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children. While the majority are African American, about 4.6
Tomorrow People
APRIL 27, 2022
When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.). But other important sources may also include: Demographic censuses. Google Analytics. Social media analytics tools. CRM platforms. Previous customer surveys, interviews, focus groups.
B2B Marketing Directions
MARCH 12, 2023
One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical. In the Census survey, 76% of the respondents said they are spending 10%-30% of their marketing budget on ABM activities.
Martech
JUNE 15, 2022
Of the 20 business sectors listed by the Census, IT has the eighth worst pay gap. Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey. Unfortunately, this is in line with the IT sector overall, where women earn an average of 28.9% less than men, according to the U.S.
KoMarketing Associates
JULY 23, 2018
Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. About 11 percent are planning to do this in the near future, and only seven percent of respondents said that they do not practice segmentation.
Marketing Insider Group
JULY 26, 2017
A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […].
Zoominfo
JULY 27, 2021
Source: US Census Bureau. “There is also evidence that self-employment is on the rise and new business applications are growing at record highs. Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.”. The average minimum wage is low and stagnant.
Salesforce Marketing Cloud
MARCH 20, 2024
The bad: Some public datasets, like the government census (collected every 10 years) or public health (which is trying to fix its old, siloed data) may be incomplete or outdated. The good: Anyone can access and use this data without restrictions or fear of copyright infringement.
Contently
DECEMBER 11, 2019
Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop. Some stock photos are bad.
ConversionLogic
JULY 8, 2020
Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. Sadly, things are slightly more complicated in reality. In our datasets, we are simultaneously correcting for sampling bias in over two hundred demographic categories using both the U.S.
Brandpoint
JANUARY 12, 2022
Census 2020 Timeline ) Lists ( Sample: Travel Document Checklist ) For more information and examples of infographics, check out this article by Vikas Agrawal. Now ask yourself: Should my content be an infographic?
The Effective Marketer
MAY 24, 2012
A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Why is email still a major force in the marketer’s arsenal? The Missing ROI Components.
Adobe Experience Cloud Blog
JUNE 11, 2021
Census Bureau. Recognizing a company, individual, or team that has shown great resilience in finding ways to turn challenging situations into inspiring, exceptional customer experiences. Investment Bank of Berlin (nominated by eggs unimedia GmbH). Swinburne University of Technology. The Magnifier.
seo.co
FEBRUARY 17, 2022
Based on data sourced from the US Census and Statista, an estimated 20% of retail sales will be online this year compared with 7.6% Total profitability of the industry remains fixed at roughly 4% of overall sales. eCommerce share of overall retail sales continues to grow and is estimated at 15% in 2021 (Statista).
Martech
MAY 30, 2023
A number of modern tools are available to help you here, some of which are free — like American FactFinder , which uses United States census information to help you find out key pieces of information about specific demographics.
Adobe Experience Cloud Blog
FEBRUARY 13, 2020
Census Bureau listed 250 separate jobs. Automation generally eliminates dull, tedious, and repetitive tasks. If you remove all the tasks, you remove the job. But that’s rare.” Varian goes on to share that “In 1950, the U.S. Since then, the only one to be completely eliminated is that of elevator operator”.
NuSpark Consulting
FEBRUARY 3, 2023
Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. For instance, if you have other campaigns running at the same time, say social media marketing, it might be hard to tell if it’s out-of-home advertising that attracted more customers.
Marketing Insider Group
DECEMBER 26, 2015
According to the US Census, millennials are the largest generation in the history of the […]. You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed.
Porch Group Media
MARCH 2, 2022
Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. Americans move more frequently than people in almost every other place in the world. According to data from the U.S. So why do people move?
Atomic Reach
AUGUST 11, 2022
According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse. The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced.
Martech
MAY 6, 2022
Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. In the 2017 Census, for example, 25% spent more than two hours on reporting. That continues a slow uptick in time spent on reporting over the last few years.
Martech
MARCH 8, 2023
However, our 2022 Salary and Career Survey does offer some martech-specific data: Women earn an average of 30% less than men in martech jobs at all levels. That’s worse than the overall IT sector, where women earn an average of 28.9% less than men, according to the U.S. Men hold 56% of director-or-above roles.
Aberdeen
OCTOBER 11, 2022
Census Bureau, small businesses (headcount under 100) employ one third of the U.S. While a sound business model, a healthy target market, and adequate financing remain fundamental pillars of success, the technology investment decisions a small business makes now rank among its most critical. According to the U.S.
Lenny's Newsletter
SEPTEMBER 5, 2023
” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. Our pitch resonated very easily.
Adobe Experience Cloud Blog
JUNE 11, 2021
Census Bureau. Recognizing a company, individual, or team that has shown great resilience in finding ways to turn challenging situations into inspiring, exceptional customer experiences. Investment Bank of Berlin (nominated by eggs unimedia GmbH). Swinburne University of Technology. The Magnifier.
Lenny's Newsletter
AUGUST 29, 2023
” — Boris Jabes , co-founder and CEO of Census “We did not think about ICP. “I didn’t think about ICPs whatsoever. However, looking back, that’s part of the reason PMF took so much time.” I wish we did earlier on. It’s one of my biggest mistakes.”
Zoominfo
JULY 27, 2021
Source: US Census Bureau 4. “There is also evidence that self-employment is on the rise and new business applications are growing at record highs. Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.” per hour, unchanged since July 2009.
Porch Group Media
NOVEMBER 4, 2021
Census data, almost 30 million people moved in 2020, and this trend seems to be continuing with 2021, marking the year for a massive influx of first-time home buyers. According to U.S.
Biznology
NOVEMBER 30, 2018
Other, less-intrusive measures (like looking at census information and trade organization membership lists) can also highlight specific details for a targeted group of individuals. These types of research techniques help researchers understand why a consumer acts in a certain way – why he or she buys (or doesn’t buy) a certain product.
AccuData
MAY 21, 2019
Census Tracts and Block Groups. Expanded Ethnic Group Codes (more than 300 total choices) including Hungarian, Iranian, Nepal, Philippines and others. New Ethnicity Selects: Language Spoken, Hispanic Country of Origin. 150 different languages available such as Farsi, Greek, Thai, Spanish, etc. Refinance Data. Total Dollars Donated.
Porch Group Media
JUNE 7, 2022
million) moved last year, per the Census Bureau. The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1
Customer Experience Matrix
DECEMBER 16, 2015
Using Census data, classified each industry as B2B or B2C, and then split B2C between sectors that are already purchased through long-term relationships and those that will move to such relationships in the future. On the consumer side, large sectors like banking, insurance, health care, and housing are also governed by long-term contracts.
Porch Group Media
MARCH 24, 2022
It was the largest numeric decline of any state in the country, according to Census Bureau estimates. New Jersey: New Jersey saw the highest percentage of outbound moves in 2021 (71%), but this isn’t so surprising when you look at past data: It’s held the top spot for the past four years.
Expert insights. Personalized for you.
Are you sure you want to cancel your subscriptions?
Let's personalize your content