Anything Goes Marketing

APRIL 16, 2006

There are some good articles and they have some pretty good writers such as Seth Godin. BL Ochman also has an awesome article on how she keeps up with all of the information out there. This is a simple trick that is REALLY helpful. Here's a new blog that you should be aware of by Marketing Profs.

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Anything Goes Marketing

MAY 3, 2006

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. Have look atthe article and find out how to spread the word about your business by using your customers. How can you turn these people into advocates and help the spread the message about the great work you are doing?

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Anything Goes Marketing

DECEMBER 12, 2006

As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. What I like are some of " Analytics Basics " articles that provide overviews to some of the key areas of web analytics that you need to understand. Examining and understanding web analytics is key to this.

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Anything Goes Marketing

AUGUST 24, 2006

I read a few articles that have clearly demonstrated this concept for B2B purchases. Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Makes sense eh?

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Anything Goes Marketing

JANUARY 27, 2008

How to Target the "Inactives" in Your Database Wendy Roth explains in her article 6 tips to win back inactive subscribers suggests targeting those people that have not responded to your emails in the last 6 months. I think that there are some interesting articles that may be interested in." Hope the tips helped!

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Anything Goes Marketing

OCTOBER 30, 2007

In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email. PS: Here's a related article over on ClickZ called: Why E-Mail ROI Is So Amazing Tags: DMA , email ROI , marketing metrics.

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Anything Goes Marketing

APRIL 22, 2006

Here's an article on ensuring theat your HTML emails are coded properly. Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used. Technorati tags: email deliverability , Click Z , CSS , Email Marketing

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Anything Goes Marketing

JULY 27, 2006

For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. What they don't want to hear is "Call us now for a quote on how we can help you fix your CRM". This is where marketing comes in. This is where marketing comes in.

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Anything Goes Marketing

SEPTEMBER 7, 2006

Update: Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email. PS - Just found this article called " How multiple channels help NFLShop.com refine its Internet game plan " which means I'm not the only one that spotted this great marketing job that these gusy are doing.

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Anything Goes Marketing

NOVEMBER 20, 2006

Check out this article on ClickZ by Stefan Pollard called " Marketers Still Unclear on Authentication " for a better understanding of this concept. Stefan defines authentication as the following: Authentication helps you, as an e-mail sender, prove you are who you claim to be and that you have the right to send e-mail from your IP address.

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Anything Goes Marketing

AUGUST 20, 2006

A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out.

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Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your live presentations.

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Anything Goes Marketing

DECEMBER 21, 2009

There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. Find out who the people that contribute the most and try and help them out if they need it. They will hopefully help you in return. It helps me easily add people to my Twitter and LinkedIn communities – check it out.

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Anything Goes Marketing

JULY 15, 2006

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. In addition, ensure that you have a few topics lined up for your exec to help them out. An executive assistant or someone from marketing can help gather ideas on topics to write about.

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Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. Are you sick of only reading articles about what a VP has to say? I know I am.

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Anything Goes Marketing

SEPTEMBER 9, 2006

There is a great article on tips to bump up and improve your blog traffic on SEOmoz.org called " 21 Tactics to Increase Blog Traffic ". A few interesting notes: They suggest that the best blog domain is one that is in a subfolder off of your main domain like www.cnn.com/blog Tips on writing titles: Write for audience and for search engines.

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Anything Goes Marketing

MAY 1, 2007

continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. It's best to help direct the conversation by providing the tools to do so.

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Anything Goes Marketing

SEPTEMBER 20, 2008

Lead Nurturing - Getting Started Starting a lead nurturing initiative is not the focus of this article but what I would recommend for now is to start simple and look for an area that you can run a pilot program. That's it for now - hopefully this was helpful.

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Anything Goes Marketing

NOVEMBER 19, 2006

Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. Give thanks to those that have helped make you what you are and don't ever forget them. PS - I'm going to go thank my wife for allowing me to buy a 40' plasma.

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Anything Goes Marketing

OCTOBER 23, 2006

Consider publishing your newsletter articles to a blog. I hope these tips help you and if you have implemented something like this, please let me know! Blogs are highly optimized for search engines as they are updated frequently and built with well formatted code. In the end you have created a Blogletter!

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Anything Goes Marketing

NOVEMBER 19, 2006

They may have inside information that could help the lead along in the sales process. Thanks again Ardath for a great article that gave me some food for thought. Andrath feels that sales should be aware of all potential leads. It also ensures greater buy in from sales.

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Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. I suggest checking it out. If you're into marketing, get their weekly newsletter.

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Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. These can be corny but if you're a growing company and you want to attract the top people, use video to help paint the picture of who you really are. The bottom line here is that video has come a long way. How have you used video?

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Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." Look beyond your blog.

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Anything Goes Marketing

NOVEMBER 29, 2006

Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after. Anyways, great concept HP - keep it up!

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Anything Goes Marketing

NOVEMBER 29, 2006

Perhaps point them to a new resource on your site or to a blog article. The possibilities with chat are endless for B2B lead generation.

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Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this.

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Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Guess what Shmuel and the rest of you 'Tubers - get over yourselves.

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Anything Goes Marketing

FEBRUARY 25, 2007

Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST.

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Anything Goes Marketing

FEBRUARY 12, 2007

Tony didn't try and tell me that Old Spice has helped his car win NASCAR races. There are articles. You don’t coast in it. You don’t set up shop and sell trinkets out of the trunk of your car. There was no overt selling of Old Spice. Email addresses are required when you leave a comment. It's simple. There are writers.

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Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. If you're a larger organization, I suggest looking at an agency or consultant to help you get moving.

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Anything Goes Marketing

JUNE 24, 2007

I myself am not a gamer but was recently handed a free Xbox (the old one) and couldn't help playing a "few" games. Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen. How do You Capture the Online "Gaming" Effect? This is the big question.

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Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. The question is, how do you keep this traffic and convert these people into regular readers?

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Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Your product may have been purchased by a select few but will be used throughout the organization.

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Anything Goes Marketing

JULY 20, 2007

I was reading a great article on Imedia called Websites: The Secret to Landing Pages and Shopping Carts by Joseph Carrabis who pointed out a great point: Landing pages for visitors that enter your site from a search engine must also serve as home pages. Using bulleted points also helps the reader quickly scan the page.

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Anything Goes Marketing

JANUARY 25, 2007

person for help. MarketingSherpa has kindly kept their top 12 viral campaigns from 2006 article open to public. In this case, IT people refer to stupid questions that they may be asked as PEBCAK. The PEBCAK I.T. translator acts like a typical client or fellow employee approaching their I.T.

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Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! 7 Tips to Improve Sales Follow-up & Close More Leads: This post provides some quick tips that can help you steer marketing and sales teams through the rough waters of alignment.

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