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43 Articles match "Article","Link Building"
The Latest from the B2B Marketing Community
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Sunday, January 10, 2010
What other tools are worth checking out for keywords, linking and website analysis?
The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors” (poor coding, duplicate content and URL issues).
Build A Great B2B Search Engine Which factors are really most important in search engine rankings? How do search
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Thursday, December 17, 2009
Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Eric Enge notes that "social media will be a major source of ranking signals for the search engines in the future," both due to its link-building potential and the emergence of real-time search. Setting Expectations for Search Engine Optimization by Search Engine Watch Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?
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Wednesday, December 9, 2009
Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Visitors looking for B2B solutions can be convinced to stay on a site longer by: Providing the information prospects need to assess the company and its offerings Relying on analytics and user experience metrics to measure stickiness factors, such as time spent on specific pages, clickthrough rates on calls to action and length of visits Ongoing heatmap analysis to ensuring that the appropriate links are included on the home page to lead prospects to the most
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The Best from the B2B Marketing Community
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Tuesday, July 14, 2009
Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages
(1) You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. If pages are not In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art.
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Monday, January 28, 2008
Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts. How To Optimize My Site - 10 Best On-Page Search Engine Optimization Tricks by Strategic Site Marketing Jason Koeppe details the top 10 on-page SEO techniques to improve site ranking, in order of importance., SEO is dead? Balderdash!
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Thursday, October 16, 2008
Re-submit site to search engines / Create and register Google site map It's true that unless you somehow have managed to create a site that absolutely no one links to, there is no need to manually submit your site to the search engines; they'll find it (eventually). Identify sites for linking: by keywords and competitors Perform searches for your top key terms as well as competitor names. In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. (Okay, Okay, I take that back;
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Tuesday, September 15, 2009
The larger point of this article is spot on, namely that adherence to any set of static practices will, over time, erode the competitiveness of any enterprise. Incorporating keyword links in page text. Basic link-building—social media sites, directories, business partners etc. In SEO `Best Practices' Are Bunk , Adam Audette rants about the supposed uselessness of these tactics, and by extension the concept of best practices in any realm. Audette writes that "`Best practice' is a stale buzzphrase that offers zero competitive advantage...best
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Wednesday, December 9, 2009
Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Visitors looking for B2B solutions can be convinced to stay on a site longer by: Providing the information prospects need to assess the company and its offerings Relying on analytics and user experience metrics to measure stickiness factors, such as time spent on specific pages, clickthrough rates on calls to action and length of visits Ongoing heatmap analysis to ensuring that the appropriate links are included on the home page to lead prospects to the most
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Monday, July 28, 2008
There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. Oops. Prioritizing SEO Tasks I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008.
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Wednesday, January 30, 2008
Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. It's all fundamentals, but that's often what SEO comes down to. 17 Search Engine Reputation Management Optimization Tips by MediaPost Search Insider Rob Garner provides 17 tips ranging from using social networking sites and writing thought-leadership content to strategic linking and interviews to optimize your personal "brand name." Search Engine Optimization Basics by
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Tuesday, June 30, 2009
Submit guest post ideas to rburnes[at]hubspot[dot]com. Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (2) #IMS08 (5) advertising (16) alexa (2) analysis (2) analytics (7) article marketing
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Monday, June 15, 2009
I receive dozens of scripted link requests daily all promising the tremendous benefits achieved from reciprocal linking despite the abundance of information available today touting the dangers of excessive linking from Google’s point of view. Makes me wonder if some people ever think for themselves. Erica Forrette says: August 29, 2007 at 1:06 pm Lee - is offering some schwag (like a t-shirt or tchotchkie) to a blogger frowned-upon? Since he offered the post before we could ask him to fill out a Straight Pitch survey,
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Wednesday, February 13, 2008
build awareness of and credibility for (a) message without relying solely on mainstream publications." Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0
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