Champion Communications

JULY 4, 2023

With a background in writing about innovation in the HR and technology industries, Allie knows first-hand how technology can revolutionise the way we live and work.

Press 62

Press PR Public Relations Research 62

Trade Press Services Newsletter

APRIL 4, 2024

Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. When identifying podcasts to appear on, don’t obsess about listener numbers. Are you interested in getting booked as a podcast guest or want to learn more about podcasting?

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . It’s all about knowing where to begin and how to go about doing it. Why should they want to write about you or feature you?

Press 88

Press Tips Business B2B Thought Leadership 88

Adobe Experience Cloud Blog

MAY 10, 2017

This article has it all—corporate messaging pull-through, a nice quote from your executive, complimentary language about your organization—it’s a win all the way around. If you think the press coverage is a one-and-done type of deal, think again! If you think the press coverage is a one-and-done type of deal, think again!

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Would you like to chat more about becoming a published author? The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services. Please schedule a call with one of our experts.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

BenchmarkONE

JANUARY 6, 2021

About BenchmarkONE. The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. Request an instant demo or interactive tour of BenchmarkONE here. . BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale.

Press 80

Press Marketing Automation Services Planning Work Management 80

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

KoMarketing Associates

AUGUST 31, 2017

percent) claimed that content development was their most pressing SEO issue in 2017. Most enterprise-level marketers (45.5 This was followed by mobile (30.3 percent), user experience (24.8 percent) and voice search (22.1 When it comes to content, the majority of successful marketers (83.7

Press 136

Press Marketing Report SEO Advertising Agencies 136

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Giving a good interview is an art form that requires the right amount of messaging and newsworthy information, as well as a polished spokesperson. After the Interview.

Press 59

Press Media Sample Rules 59

Trade Press Services

SEPTEMBER 25, 2023

The B2B sales journey is complex, typically involving multiple small decisions about your brand that lead to a decision to purchase. Our mentor Roy Chitwood said that the more he learned about selling, the more he realized how much there is to know about selling. Decision #2: About the company.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

6sense

JULY 15, 2021

How do data and insights direct strategy, and when do you know it’s time to dump projects because the market doesn’t care about them? The post Hot off the Press: Empowered CMO Network 2021 Report appeared first on 6sense.

CMO 62

CMO Press Cable Blast Campaigns 62

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. And that you actually care about providing relevant information.

Press 67

Press B2B Blast Campaigns Public Relations 67

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.” But one thing is for sure: it’s a marketing term.

Marketing AI 92

Marketing AI Paid Search Agency Companies Advertising Agencies 92

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. Here’s some more info about how to effectively engage with contributors. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Ignite

FEBRUARY 17, 2023

It’s really much like a personal relationship: You’d prefer to take time during the dating process to learn about your potential mate before diving in and marrying them, right? When that step is reached, then, and only then, does the buyer have the confidence to make the commitment public and commit to a long-term relationship.

Press 62

Press Purchase Process Personalization 62

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. Stories about faults in Facebook’s ad metrics have floated around for years. The post Gannett ad mishap highlights concerns about programmatic advertising appeared first on MarTech.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Advertisements Advertising 99

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Something old, something new.

Press 52

Press Copywriting PR Content 52

SEMrush

NOVEMBER 22, 2018

What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more.

PR 105

PR Press Outreach Analysis 105

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) You’ll find these firms quoted often in the press. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

SEPTEMBER 12, 2019

The Gutenberg printing press, a technology marvel, gave a fillip to education in the mid 1400s. She is a passionate educator and blogs about education on her personal blog. The post All About Tech Bars in Higher Ed appeared first on B2B Marketing Blog | Webbiquity. Tracing the Arc of Tech in College.

Marketing Management 162

Marketing Management Peer-to-peer Training Education 162

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. A webpage about your new product is a must. Product highlights. Product tutorials.

Press 69

Press Product Screencast FAQ 69

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing online attention connects to a real world impact, I started wondering about publicity: what kind of early publicity makes an impact on a film’s ultimate success? Accio galleons.

Press 69

Press Wiki Correlation Traffic 69

ClickZ

DECEMBER 10, 2019

They also need to be up front with their clients about the type of support they can realistically provide. Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

Work Management 83

Work Management Press Marketing Management CMO 83

ClickDimensions

APRIL 24, 2019

Read all about it! Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. You can get a lot more mileage out of your press coverage from this one tactic alone. Post it on social media. Why does it matter to them?

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Trade Press Services

FEBRUARY 19, 2024

Do leverage press and media exposure. Press coverage is different from contributed articles. In this case, the work being published is about you rather than by you. Press releases are a valuable medium for sharing news related to research or scholarly contributions. Do attend industry conferences and conventions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Outreach

AUGUST 6, 2021

And they encourage their team to stay heads down as they press through the storm. When faced with a challenge, the most successful leaders will tell you that they focus on addressing the moment. They assess what’s needed to help their team keep pace with evolving situations.

Press 98

Press Course Organization Business 98

Velocity Partners

FEBRUARY 12, 2019

In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made about marketing on Twitter. But as is often the case on Twitter, even though that statement is absolutely bulletproof, something about its reduction clearly got a lot of people kind of mad. The title must be earned.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Biznology

DECEMBER 4, 2019

He came up with analytics that show several “happy words” — such as “pleased,” “excited,” “proud” and “thrilled” — litter the press release landscape, offering nothing in the way of real information. Finally, we found this Pew Research survey that shows exactly how little the average adult knows about the digital marketing world.

Social Media 156

Social Media Dwell Media B2B 156

KoMarketing Associates

APRIL 6, 2017

About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes. The same percentage said the same about email, and 44 percent claimed that paid search would drive profits throughout the course of the year.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

Trade Press Services Newsletter

FEBRUARY 1, 2024

Reach out to colleagues, mentors and close clients for honest opinions about marketing campaigns. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

BenchmarkONE

JULY 15, 2020

Learn more about the K12 Edition here. . About BenchmarkONE. The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck. BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52