article thumbnail

Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget-pressed buyers are making smarter decisions: false.

article thumbnail

Pega: AI will power the autonomous enterprise

Martech

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does your organization need a digital asset management platform?

Martech

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

article thumbnail

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. These solutions, in turn, help to drive increased sales and reduced marketing costs. Advertisements.

article thumbnail

How to Find the Right CRM Solution for Your Business

Sharpspring

As your business grows, choosing a CRM solution is among the essential considerations you will come across. As you work towards a harmonious customer relationship management , CRM software comes in handy in various ways. Why do you need a CRM solution? What do you want the CRM solution to help you achieve?

article thumbnail

Best White Label SEO Software Tools for Digital Marketing Agencies

seo.co

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

article thumbnail

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. So, it may just be that Steve’s data is biased in favor of those companies who need a more full-featured solution. Click To Tweet.