Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. What if instead of setting business or personal goals for the New Year, I picked O ne Word to focus on? I’m not setting any marketing goals this year.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Webbiquity

DECEMBER 16, 2013

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. For this reason, I thought I’d address some basic questions that we often hear from partners, friends, and clients. How often do updates happen?

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Sooner or later that will change, but whether most of the journalists who have the experience to take advantage of the trend will actually do so is an open question. Jeff Jarvis (@jeffjarvis) July 21, 2013.

Personalization 100

Personalization Brand Identity Branding Blogger 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Create a Personalized Experience . Personalize the experience—whether in emails or on sales calls—as much as possible.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. 7 Personalized Marketing Examples. Creepy -- or great marketing? The Example.

Personalization 100

Personalization Branding Brand Identity Planning 100

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The big three questions they tackle are as follows. ” If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? Listen Now. Tweetable Moments.

Skype 137

Skype Aggregators Social Media RSS 137

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? On top of that, search results now go beyond the traditional 10 blue links and come complete with social integration, personalized results, images, maps, etc. Don’t be the person adding 10 hashtags to your posts.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JUNE 18, 2013

If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Inferred authorship refers to the idea that even when no specific authorship code is included on a piece of content or page, the search engines are inferring a particular person wrote it.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Zoominfo

OCTOBER 13, 2022

But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. After some stressful back and forth with a payment provider, we officially launched on September 24, 2013.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

nDash

FEBRUARY 1, 2022

Welcome to a new series of Dumb Questions for Brilliant Marketers. My first position where the word “content” was actually in my title was in 2013. Melisse: I’m a very future-focused person, but admittedly, the last two years have made me hesitant to try to predict anything. Or dismiss?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Marketing Insider Group

JANUARY 28, 2015

After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. And we had no content to answer it.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Leading Results Rambings

AUGUST 23, 2013

It covered marketing, life, customer delightion (a Hubspot word), charity, technology and trends – and those were just the sessions I personally went to. And if you have questions, thoughts or observations about the above, by all means, share. And it wasn’t all (or even mostly) about Hubspot software.

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

Marketing Insider Group

MAY 7, 2013

Social selling is about sales people building a strong personal brand. I even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert Dan Schawbel. What is Social Selling?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value. Studies show that 95 percent of all purchase decisions are emotion-driven. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Ronald Van Loon is a great person to follow. Recently I’ve had the chance to do in-person influencer support for Ericsson at a few events. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Be strategic and answer the question of “why?”. Positions you as current and up-to-date. Helps create a sense of urgency. Embrace the natural language of your audience.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. So whether virtual or in person, spend a good amount of time getting organized.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. The trust bank concept can help you answer those questions. Along with the influx in marketing and general information overload, people are facing huge challenges—a lot of which boil down to questions of trust.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

SnapApp

AUGUST 25, 2016

Personality assessments are fun. But if you think personality assessments are purely for entertainment value, you should think again. But if you think personality assessments are purely for entertainment value, you should think again. Personality assessments have a ton of value as marketing tools. Where should you live?

Personalization 48

Personalization Ideal Customer Profiles Buyer Personas Marketing Automation Services 48

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Then, you create a series of emails that showcase product features but don’t appeal to the customer’s personal story.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). Its use of scantily clad women in questionable situations have often been outrageous and sometimes funny. The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite. What imagination. What a shame. This spot goes a long way to negate all that hard work.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Bound360

DECEMBER 4, 2017

They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. Amy, we’re going to be talking about personalization today, and really wanting to dive into the Siemens story and your experience with personalization at Siemens. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Contently

DECEMBER 12, 2018

Danger, too, was totally out of the question. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. The epitome of this person is my friend Margaret Magnarelli. Unsurprisingly, the project was a disaster.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

seo.co

DECEMBER 19, 2021

Hummingbird (2013). Google’s Hummingbird update changed the game when it came out in 2013. Its emergence marked a significant departure from keyword-based strategies of search optimizers, instead forcing content marketers to try harder to answer user questions, concerns, and interests. Related Questions (Ongoing).

Optimization 115

Optimization Keywords SERP SEO 115

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. By the way, I published that post in 2013, and it is still pulling in traffic. Your job as an industrial marketer is to interview them with well-thought-out questions to extract valuable insights and turn them into cohesive content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Brandpoint

JANUARY 21, 2021

James took the time to answer a few questions I had about how to showcase your organization’s culture through video, as well as other thoughts on employer branding during a pandemic. How have you kept a focus on collaboration and creativity while working remote, especially when it comes to video creation?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Branding 143

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. Over the last year, the number of questions asked on Facebook brand pages has increased by 85%. In 2013, about 60% of questions asked via Facebook received a response from the brand . At the close of 2013, inbound teams planned to hire an average of 9.3

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

InsightSquared

FEBRUARY 22, 2018

I personally have dropped the ball on this one frequently as a human who’s good at abstractions. While these kind of organization questions are a small problem for an early-stage company, the cost of these challenges, and the ROI of fixing them grows exponentially. London, Bloomsbury, 2013. 1 Bourdain, Anthony. Page 65.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

SocialPilot

FEBRUARY 9, 2024

Learn how she engages audiences with her question series on Facebook. Heidi’s writing is personal, relatable, and informative. After scrolling down through his new fiction novel tweets, you will get to see many industry-related talks, content marketing predictions, his recent reads, and personal anecdotes of marketing his own product.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

MARCH 12, 2024

the question that marketers should be asking themselves is, “Can integrated marketing be done right?” Key Takeaways : Create a personalized audience experience Interactive integrated marketing campaigns are the future of marketing Employ real use cases wherever possible 9. Alas, the answer to the latter is tied to the former.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Luckily for the law firm, Oyova had just the tool to make that happen! An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79