Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 28, 2013

Which tools work best outside the U.S.? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Top SEO Tools for 2012 by Mark The Marketer. What are the best tools for finding and eliminating broken links?

Keywords 100

Keywords Research SEO Tools 100

Marketing Insider Group

JUNE 22, 2020

As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works. Always on content marketing works ever better, especially when trying to grow your brand.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Everything Technology Marketing

MAY 30, 2012

But as they embark on content marketing strategies, B2B marketers are asking themselves questions like: What types of content should I create? What forms of content work better than others? Should I outsource content creation?

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Lululemon is a brand that is putting in this work. This work is neither easy nor fast.

Rules 151

Rules Planning Brand Identity Branding 151

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Ask them questions; why they purchased? Develop or substantiate your brand. Evaluate your position in the marketplace.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

APRIL 15, 2019

This requires you to be able to maintain focus and uphold a high standard of service while working across several departments and with multiple people. By focusing on B2B customers as unique customers with often complex needs, you can work to provide an even better level of service and boost your reputation.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

Salesforce Marketing Cloud

MAY 9, 2023

Pass or fail – we always learn Since beginning my Salesforce journey in 2012, I’ve sat for many Salesforce exams and earned 20 Salesforce certifications. By becoming familiar with the proportion of questions in each section of the exam, you can begin to figure out how to prioritize your studying. Where should I take my next exam?

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Onalytica B2B

MARCH 15, 2018

It took years of study and practice, working in the industry. I started The Social Media Hat in 2012 as place where I could write about blogging & social media, and experiment with content marketing overall. But if I want to know what does and does not work, I have to be willing to try new things and monitor the results.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Martech

DECEMBER 13, 2021

John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifesto because we felt that the practices of agile were needed by marketers at this point in time.”.

Co-Registration 133

Co-Registration Paid Search Agency Marketing Proposals Work Management 133

Litmus

MARCH 6, 2024

But by asking yourself the following three questions, you can get beyond the superficial and figure out the real purpose behind your CTA: What do I want a subscriber to do? These questions help to clarify that value and, once answered, you can start thinking about how best to convey that value proposition in a CTA.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Webbiquity

MAY 14, 2019

The question of impact is, of course, vital to answer. And too often, in well-intentioned but poorly designed efforts to measure their impact, teachers are forced to extend their already long workdays by pouring over data dashboards, which don’t really answer the most important questions. Year founded: 2012. The Product.

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Martech

MAY 5, 2023

The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. Starting in 2012, Brock realized that the funnel concept was not making sense. For a simple answer to a question, the first answer may be good enough.

Top of Funnel 114

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 114

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Biznology

FEBRUARY 1, 2018

It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two circles that don’t ever touch. Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. How times have changed! Mix and match.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Convince & Convert

AUGUST 8, 2019

AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: how big is that impact, and how are brands supposed to measure it? That was in 2012, when messengers were less popular.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. There will be a discussion panel featuring women who work in and around the Salesforce community followed by social time (i.e. Pick a consulting partner and ask some questions! Have any tips to add?

Tips 48

Tips Consulting Marketo Work Management 48

Convince & Convert

JANUARY 22, 2012

In a recent podcast , Mitch Joel interviewed Fred Reichheld, author of The Ultimate Question 2.0 , and creator of the Net Promoter methodology. Fred made a statement that has stuck with me in the several weeks since I tuned in: “You can’t be the best place to buy, if you’re not the best place to work.”

Comparison 129

Comparison Companies Business Correlation 129

ANNUITAS

JUNE 10, 2020

Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Sana Commerce

JUNE 16, 2023

Extended support for Dynamics AX 2012 ended on the 10th of January 2023. Businesses hoping to continue on Dynamics AX should seriously consider the pitfalls of working on a system with non-active support. For those satisfied with their Microsoft AX, the question of whether a transition is even necessary might arise.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Webbiquity

JULY 26, 2019

Instead of expert talent spending all their time building manual reports for non-technical employees, give them high-level projects to work on. Rather than bogging down your data talent with the minutiae of report generation, let data folks work on what they were hired for—complex projects that require their expertise.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

The ROI Guy

APRIL 25, 2012

In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.” The Alinean tools help answer the key purchasing decision questions of “Why Change?”, “Why Now?” and “Why the Proposed Solution?”

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Communities 136

Communities Paid Search Agency Customer Surveys Social Media 136

Marketing Insider Group

OCTOBER 9, 2012

Every session I attended (including my own) on content marketing was jam-packed with lots of questions from fellow B2B Marketers around how to sell it in, how to create a content hub and how to generate the most effective content and ROI from content marketing objectives. They come for what we know.” ” #mpb2b | +1. BrennerMichael.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Webbiquity

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 100

Google Tips Digital Asset Management Best Practices 100

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. If I can tell that work is well-researched, well-sourced, and that you’re a good writer, then I’m always willing to take chances on those people.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Adobe Experience Cloud Blog

MAY 23, 2012

The social enterprise changes the way we work and changes how we listen to our brands. We are to go through her survey, answer questions about our marketing organizations, and then we get an immediate assessment and recommendations for improvement. Social media has created a revolution and marketing needs to get on board! Technology.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

SmartBug Media

JULY 17, 2020

And there’s a good reason that businesses continue to lean on them: they work, as long as you use them the right way. Write Valuable Content that Answers Questions with Authority. One of the types of content that will always generate leads is informational blog posts that authoritatively answer evergreen questions.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Biznology

DECEMBER 28, 2016

AUDI : Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Consumers start with a 20 question quiz about eating habits and food likes and dislikes. FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management? Productivity improvement.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Marketing Insider Group

AUGUST 12, 2020

As a result, most organizations focus on other benefits of Agile ways of working, like speed, without striving for the long-term benefits of deliberately empowering their teams. Besides the work process itself, the treatment of people as “assets” or “resources” also had to change. Origins of Empowerment in Agile.

Planning 229

Planning Work Management Marketing Management Paid Search Agency 229

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. It was working! The servers crashed, and OptinMonster stopped working. We put it in WPBeginner, and it worked! And not only did it work.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. But this wave of B2B data raises other questions too. But big data has historically referred to gobs of behavioral data. As customers , we got used to the big-data treatment – fast. How do we deal with data breaches? Privacy regulations like GDPR ? Where do we store and access all of this data?

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

KoMarketing Associates

JULY 20, 2017

This could be your client asking a question about SEO best practices or your CMO looking for answers. Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. Disclaimer: Trick question! It’s important to know the truths and falsehood of SEO. This is false.

SEO 120

SEO CTR Domain Keywords 120

Convert

JULY 8, 2022

I didn’t want to teach and I didn’t want to work in finance but at the time those seemed like my only options. I would say I’ve been doing conscious optimisation since 2012, so for about 10 years. This is an interesting question. I’ve never really worked with a centralised optimisation team, therefore no learning program.

A/B testing 98

A/B testing Paid Search Agency Domain Click Rate 98