Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Whether you want to help your own business succeed or contribute to your work at a larger corporation, there is a gathering here that you will find well worth your dime and time.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Marketing Insider Group

AUGUST 30, 2019

My very first step was reaching out to inspiring change agents like Joe Pulizzi and Ann Handley and Andrew Davis – people who really guided my thinking and helped give me the courage to fight on. I also knew sales executives would understand the power of showing up first in Google. ” The first year was a challenge.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Webbiquity

MAY 15, 2012

2) Help foster connections between those who are recognized and others who would mutually benefit from being followed on Twitter. Over time, our goal is to give technology devices (who knows what the future may hold— Google Glasses next year perhaps?) Check out Google’s Project Glass Video.

Twitter 100

Twitter Social Media Google Social Marketing 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. Fortunately, there are a few strategies that can help you get the coverage you want in front of your target demographics. million more ads than 2018. And that’s a win for you and your client!

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

ClickZ

SEPTEMBER 10, 2020

30-second summary: To find success in the age of data, brands must help consumers find data harmony. To truly help consumers feel at peace with their data, brands must consider the emotional side. Below are five considerations for brands to help consumers find data equilibrium. Build your business around privacy.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Adobe Experience Cloud Blog

APRIL 3, 2018

Google now aims to instantly respond to your inquiry with their Knowledge Graph. Google offers an information box that instantly responds to your search query. There’s a good chance your business will be able to benefit from Google’s initiative rather than fade into oblivion. Example of Google Knowledge Graph.

Google 134

Google Wikipedia Keywords CTR 134

Conductor

APRIL 24, 2020

Summary: On Tuesday, April 21, Google announced that it will primarily display free product listings in the Google Shopping tab, a major shift in how the company serves shopping results. In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google,” the company announced.

Google 52

Google Product Display Opt-in 52

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Created: November 27, 2012.

Link Building 120

Link Building Paid Content Google Advertorials 120

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Top SEO Tools for 2012 by Mark The Marketer. Keyword Research Guides and Tools.

Keywords 100

Keywords Research SEO Tools 100

QuanticMind

APRIL 29, 2020

Google announced Tuesday that it is opening up its Shopping search results to unpaid, organic listings. This change raises questions, including why they’re making such a significant shift backward, after going to purely paid listings in 2012 (Froogle). Why would Google give up a large portion of paid revenue? The History.

Organization 52

Organization Google Lead Ranking Amazon 52

Webbiquity

AUGUST 7, 2020

Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. As your brand moves activity and operations online, SEO can extensively help in gaining higher visibility and growing organic search traffic. Brand Recall. Remote Serviceability.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Studies 120

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Help your team understand your objectives. Help your team understand your objectives. Now, imagine that you are looking back on 2012, instead of forward to it.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Convince & Convert

APRIL 15, 2016

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Till now, Google ignored the actual context used in phrases.

Google 117

Google Wikipedia Content Wiki 117

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Just look at the integration of Google+ goodies into Google’s search results. But the move also signals Google’s sense of other social sites’ value to consumers. Image via Wikipedia.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). No need to learn how Google thinks reports should be named or grouped!)

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 82

B2B Marketing Traction

JULY 31, 2013

Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. Google Penguin 1.0 Google Penguin 1.0 In May 2013, Google Penguin 2.0 I found these articles helpful in understanding the recent effects of Google Penguin 2.0:

Tactics 100

Tactics SEO Google Press 100

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! If you’ve stuck with natural link acquisition and SEO traffic is on the rise, a link disavow is unlikely to help. Let’s begin by answering who likely doesn’t need a disavow, and that’s most of you.

Lead Scoring 94

Lead Scoring Lead Ranking CAN-SPAM SEO 94

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. What is Google Analytics 4? How is Google Analytics 4 different from Universal Analytics? What is Google Analytics 4?

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Convince & Convert

AUGUST 8, 2019

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Hubspot

SEPTEMBER 21, 2017

The word: Google had acquired a team from mobile electronics company HTC in a $1.1 Finally, at 10:00 PM EDT, the announcement came on Google's blog: The search giant had signed an "agreement with HTC, continuing our big bet on hardware.". First, on the mobile device side, both Google and HTC stand to benefit. billion deal.

Google 72

Google Mobile Marketing Buzz Pricing 72

RebelMouse

NOVEMBER 28, 2018

received warnings via Google Search Console that their sites were performing too slow. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. Google Spares No One: The Redesign Has Decreased Speed Scores Across the Web. So what about Google's news aggregator and app instead?

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

JANUARY 4, 2012

Fortunately, there are tools out there, such as Xobni , that can help you stick to your annual organization obligation. If you haven’t seen Merlin Mann’s Google Tech Talk, Inbox Zero , I highly recommend it as a first step in inspiring you to take control of your inbox. What are your own plans? What are your own plans?

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

RebelMouse

NOVEMBER 28, 2018

received warnings via Google Search Console that their sites were performing too slow. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. Google's update to PageSpeed Insights has dramatically decreased Lighthouse scores across major sites, including Google itself.

CMS Development 41

CMS Development Google Paid Search Agency Optimization 41

Webbiquity

JUNE 23, 2016

There are also helpful online sites and tools beyond Lynda.com for continuing professional education and development. Google Review Count: 287,000. Sample review: “These top learning tools will help you grow your startup in 2016. Google Review Count: 102,000. Google Review Count: 51,000. 2) Coursera.

Education 150

Education Tools Best Practices Business 150

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. META keywords help pages rank better in search results. Needless to say, Google quickly caught on. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

Hubspot

JUNE 9, 2017

Google knows that -- and now, it wants to prevent that from happening to Chrome users. Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. What's New in Google Ad Blocking. To repeat our earlier spoiler, it’s not Google’s intent to do away with ads completely.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. After all, the platform is owned by Google.

Youtube 122

Youtube Lead Scoring Lead Ranking Ad Frequency 122

SocialPilot

MARCH 5, 2024

Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. Simply put, looking at your follower’s breakdown based on age and gender helps you set a more holistic content marketing strategy.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. 1) Google Scholar. Google Review Count: 4,970,000. 2) Google Trends. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Martech

AUGUST 27, 2021

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Why we care. Read more here.

Privacy 114

Privacy Work Management Marketing Management Privacy Protection 114

Scoop.it

APRIL 13, 2023

billion active users, and 68% watch a video to help them make a purchase decision. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you aim at getting new markets with its help? 2023 is here, and what do we have ? YouTube has more than 2.6

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101