KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.

SEO 120

SEO CTR Domain Keywords 120

SocialPilot

FEBRUARY 9, 2024

You will learn tips to build a loyal customer base through email, look for spam traps, use AI for automation, and be informed about upcoming email marketing trends. Elliot Ross Elliot is the CEO and co-founder of Taxi for Email, a marketer-friendly email creation platform. Explore foolproof search engine marketing strategies from Lisa.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MAY 1, 2013

According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers. Download Content Marketing Institute’s report in full.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Ways we’re beginning to look at mobile different from a reporting perspective.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

APRIL 11, 2013

Google Search Quality Guidelines. Google relies on raters, working in countries and languages around the world, to help measure the quality of search results, ranking, and search experience. It’s an essential read for marketers that place an emphasis on their traffic from Google.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 9, 2014

No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well? I posted this question in a recent Google Webmaster Tools group. Google will send warnings to webmasters if they discover this.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. However, Google does not block keyword data for paid search advertising (AdWords).

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Authorship – Google Authorship aligns perfectly with content marketing efforts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

MARCH 3, 2014

As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. We need to think about content marketing and distribution across a greater range of platforms and buyer experiences.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. Other media investments include Facebook ads, retargeting, search engine marketing, email marketing, TV, and print.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. The way searches are being made has changed.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

KoMarketing Associates

NOVEMBER 14, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be participating in a free webinar Thursday, November 29th at 2pm EST. The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Webinar Summary.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “Bloggers did not fall off a turnip truck.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Wildfire by Google (@wildfireapp). Tim Washer (@timwasher) “Actor, writer, presbyterian.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 16, 2013

But, with content the engine of search, social, outbound, and web marketing, establishing the right relationships and driving the best results comes down to showing up to the job every day and putting forth the effort. Argo : Argo is a nail-biting thriller about the rescue of six U.S.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

FEBRUARY 19, 2013

Some tools B2B marketers can use for listening include: SocialMention (free). Google Alerts (free). According to Inside Facebook , the 2012 Q4 earnings call reported that 500,000 pages are now using promoted posts, 2.5 Radian6 (enterprise). Be Where Your Customers Are. That’s a lot of money for Facebook.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Identify : What if you have a sound social media strategy in place but you’re having difficulty convincing leadership of the return on marketing investment? So what’s a marketer to do? What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

seo.co

JUNE 13, 2021

But one of the most potent tools is Google itself. Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. Given that Google has taken over all the devices we use today, it knows everything. Did you know?

Paid Content 111

Paid Content Trends Traffic Google 111

QuanticMind

JUNE 7, 2017

For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017. Enter Google Shopping – the massively popular e-commerce solution created by the Search giant itself. Mobile commerce is a fast-growing business with tons of upside.

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

QuanticMind

MARCH 29, 2019

A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. Those paying the most would top the search rankings while lower bidders would be displayed further down the page. In 2005 Google, Yahoo!, In 2004 Yahoo!

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. and Bing, to provide searchers with a comprehensive view of web results.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Hubspot

APRIL 27, 2016

Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

LeadSquared

OCTOBER 24, 2013

Can Google’s Hummingbird detect natural patterns in search data and store them? Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” To this question, I will say, YES, Google does reads minds.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Webbiquity

OCTOBER 16, 2012

( V3 Integrated Marketing ). V3 Integrated Marketing ). Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest. There are 1.5

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

KoMarketing Associates

NOVEMBER 18, 2012

Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites. estimating percentages moving forward and 2.)

Google 120

Google Marketing Management Long Tail Marketing Budget Programs 120

KoMarketing Associates

FEBRUARY 27, 2014

This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable. Yahoo organic search was actually down 40% year over year from January 2012. The broader search engine market landscape.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

Hubspot

JANUARY 14, 2013

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 4) Email Marketer. 2-3 years of search engine marketing experience.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Biznology

JUNE 15, 2015

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). What’s the big deal that makes searching inside apps so important? Read on and see.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Single Grain

FEBRUARY 19, 2020

SEO specialists started freaking out a few years ago when Google introduced RankBrain , “a machine learning-based search algorithm that helps Google process search results.” ” Now, only the highest-quality content will get the top ranking in Google's SERPs. .” Big Data Keeps Getting Bigger.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142