KoMarketing Associates
JULY 1, 2014
In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What About Advertorials?
Content Standard
FEBRUARY 27, 2015
Similar to the way boomerang topics such as “advertorial” or “data” have retrended in recent years, “negative search engine optimization” has once again spurred concern and interest. In most cases, however, Google can assess sites without this feature—and without fear there are links causing harm to sites.
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Outbrain
JANUARY 24, 2019
The first native ads appeared in 2012, and since then, native advertising spend has exploded, overtaking display spend back in 2017. It’s true, content pages like advertorials or promotional articles are important. You’ve heard it before – native advertising is hot. Native ads work because they don’t look like regular ads.
Single Grain
MARCH 21, 2022
Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising.
Biznology
JUNE 26, 2012
Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.
Online Marketing Institute
MARCH 24, 2011
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Content Standard
APRIL 2, 2016
And, Google actually congratulates you when you’ve made it through all your messages: Clearly, the tech giants realize how inundated we are. But WeChat falls into its own unique category in that it has had brands built into its core messaging model since September 2012. And, Facebook didn’t take long to follow suit.
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