KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JANUARY 28, 2013

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. Top SEO Tools for 2012 by Mark The Marketer. Keyword Research Guides and Tools.

Keywords 100

Keywords Research SEO Tools 100

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link analysis and properly use backlink data when considering a disavow. A lot has changed since 2012!

Lead Scoring 95

Lead Scoring Lead Ranking CAN-SPAM SEO 95

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Needless to say, Google quickly caught on. They jump from link to link, and gather information about those pages for Google’s servers.

SEO 120

SEO CTR Domain Keywords 120

seo.co

JANUARY 20, 2021

Link Building. If you’re still paying for old-school SEO tactics , you’re wasting your money and could damage your Google ranking. Let’s look at some outdated tactics that some scammy SEO companies still promote: Link Building. So, link building isn’t dead. Quantity doesn’t impress Google anymore.

SEO 69

SEO Link Building Keywords Click Rate 69

KoMarketing Associates

NOVEMBER 14, 2012

2012 might have been the biggest year of change yet in the SEO industry. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Connect with Casie ahead of time on Twitter or Google+.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Hubspot

NOVEMBER 14, 2018

Specifically, we’ll look at two aspects of this strategy: First, we’ll look at how Nerdwallet leveraged content to attract press attention and, in turn, large volumes of authoritative links. To drive organic growth, Tim needed to avoid Google’s algorithm penalties, so it’s important to note that quality was pivotal for his success.

Startups 69

Startups Google Press Domain 69

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Pearl Digital Marketing

OCTOBER 13, 2019

The search engines (especially Google) change their ranking factors periodically. The most relevant updates from Google that have had the biggest impact on page ranking to date include: EMD Update – Launched in 2012, this update was a filter that took poorly done websites and dropped their search ranking.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Links are the only content you need. Google's lying to people. Google Made Us Do It.

Google 28

Google De-duplication Skype CAN-SPAM 28

Method and Metric

JUNE 5, 2020

This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. Google is getting better and better at reading text in images , but that doesn’t mean you don’t need to do your homework. Infographics – Are They Worth It? But are infographics still relevant?

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

seo.co

JANUARY 18, 2021

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + 6 black hat link building tactics to avoid. As of 2020, Google owns 62.5% Link Farms.

De-duplication 75

De-duplication SEO Tactics Copyright 75

accelerate agency

JANUARY 4, 2021

Topical Anchor Text – This is anchor text that describes the general subject of the page a link will take you to. An example would be if the phrase ‘search engine optimisation’ linked to a page specifically about link building. Link building’ would be target keyword anchor text for our above example. .

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide. From an SEO perspective, brands may also struggle with generating traffic because they're thinking blog first, link building second. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

nDash

SEPTEMBER 30, 2021

Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. Links have little to no value because they’re “nofollow.” ” Some users report having SEO issues when reposting (Google flags posts without canonical links as duplicate content).

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

Hubspot

MARCH 19, 2020

On the other hand, if your blog is in the main navigation on your website, Google and Bing will treat it like one of your top pages. 2012, but was updated in March of 2020 for comprehensiveness and freshness. This works similarly to specific blog posts, as well as your blog.

Marketing Websites 98

Marketing Websites SEO Lead Scoring Lead Ranking 98

seo.co

OCTOBER 5, 2021

Follow these tried and true link building strategies for improving your SEO rankings , part of our series of 101 methods for improving your SEO. Note: We specialize in white label SEO and white label link building. If you do this too excessively, though, it might appear unnatural to Google, so be sure to mix it up plenty.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Scoop.it

OCTOBER 5, 2021

Or you can use it to find emails of people running popular blogs so you can collaborate for link-building opportunities. The tool was developed by Omar Ismail and Aleem Mawani (Former Google project manager). million into the creation of Streak in 2012. million into the creation of Streak in 2012.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Hinge Marketing

OCTOBER 30, 2015

It’s a common goal of any website to dominate search engine rankings and come up on the first page of Google. Ideally, you will have a link from this guest blog site back to your website, which will ultimately help with your search engine rankings. But then, Google released its Penguin update. It’s hard to tell.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Adobe Experience Cloud Blog

JANUARY 21, 2015

In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). Finally Mr. Fishkin mentioned the especially nasty tactic of setting up fake emails to request that good links are taken down. Negative SEO Is Harder Than You Think.

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

seo.co

NOVEMBER 5, 2021

A drop in your Google ranking can can be both frustrating and frightening. New sites get a lot of love from Google. When your site launches, Google will have never heard of it, and it won’t have your site indexed, which means you can’t show up in any search results. Your Site is New. And a lot of hate. It’s complicated.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

seo.co

NOVEMBER 10, 2020

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. Anchor text is ultimately one of the top factors in the link building process. Image link alt=yummychocolatebrownies. The entire goal was to exploit the Google algorithm. Contact SEO.co

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

Hubspot

AUGUST 22, 2019

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. billion Google searches are made every day ?

Google 101

Google Lead Scoring Lead Ranking SERP 101

Moz

FEBRUARY 28, 2019

world, we all wonder if Google can ignore spammy backlinks and low-quality backlinks, why would we also need to disavow, which essentially tells Google the same thing: "Just ignore these links.". Google still has guidelines that outline all of the link schemes and types of link manipulation.

Ideal Customer Profiles 55

Ideal Customer Profiles Profiling PageRank Domain 55

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. And Google ain''t afraid to lay down the law.

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

AUGUST 19, 2012

To read the rest of their link building tips, check out the full story here. How Optimizing My Ugly Google+ Profile Pic Increased Free Traffic 35% From SEOmoz. The rise of Google+ has given marketers what the author calls "rich snippets," one of which includes your Google+ profile picture.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Webbiquity

MARCH 19, 2013

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. How can you get more high-quality links? What tools are most helpful in link building efforts? Link Building Guides, Techniques and Tips. Need more than 10 rules?

Link Building 100

Link Building SEO Ad Building Tools 100

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Well, your website's authority tells Google a lot.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

LeadSquared

OCTOBER 24, 2013

Can Google’s Hummingbird detect natural patterns in search data and store them? Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” To this question, I will say, YES, Google does reads minds. Question 1.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

JUNE 26, 2015

With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. Sometimes less can be more if you know how exactly to build links the proper way. 4) Build more pages to get more traffic.

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it?

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 24, 2013

A recent study by Portent, an internet marketing company, illustrates that Google is getting fed up with spammy links floating through its search engine. Google’s Penguin algorithm will be targeting websites for a rank drop if they have as little as 50 percent suspicious links in their link profiles.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Here are 16 great ideas to get you started, chock full of with links to more in-depth tips and resources to help you become a better marketer in 2013. "I Start by checking our list of 10 of the most memorable marketing campaigns in 2012.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28