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What is viral marketing (and does it actually work in 2020)?

Sprout Social

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. The total impressions are represented under the Viral tag. The impression metric is an excellent way to find out the virality of a post.

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The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He has worked with major brands like BBC, London 2012, British Airways, IKEA, and Sky. Are you ready?

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How to Build Brand Online for Your Business

Scoop.it

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Make Use of Viral Trends. Tide used this viral trend to advertise their product, and their Tweet got a lot of attention, as a result: Image credit: Twitter.

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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

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6 Content Marketing Trends Poised to Dominate in 2014

Crimson Marketing

Google+ and Slideshare Will Become Essential for B2B Content Marketers. Social promotion has been on the rise since 2012. Thanks to Google Author Rank and Authorship, you can expect increased importance of engaging on Google+. . Image: Courtesy of Virally Blog. Corporate Marketing Other Interesting Topics'