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Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, DoubleClick Search Director at Google, Matt Eichner takes us through the state of marketing technology and shares his vast knowledge of the fascinating world of marketing intelligence. The post Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast] appeared first on.

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers


In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media. To do their job well, B2B media managers need comprehensive attribution information and insights. Insights go much deeper than the channel, too.

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. As mentioned above, Trade Desk integrates with Acquisio, and combined with Doubleclick, my potential Internet reach is almost 100%. Need a radio station in Miami?-

10 Horrifying Stats About Display Advertising


Source: DoubleClick ) Tweet This. We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. So here they are. 10 Shocking But True Display Advertising Stats. Do you remember any?

Google Doing Away with Flash Ads

KEO Marketing

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. In the near future, though, that will no longer be optional. Display Advertising

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

Junta 42

This article from The Verge claims that this move by Apple is an “attempt to fully drive the knife into Google’s revenue platform,” which includes DoubleClick for Publishers and DoubleClick Ad Exchange (AdX), the world’s largest web ad exchange. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (35:25).

A Brief History of Online Advertising


Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. With Doubleclick, advertisers could see if an ad's performance was suffering midway through a campaign, and they had the option to make changes. Doubleclick's success also gave rise to a new pricing model for online advertising: Cost per impression (CPM). The History of Online Advertising.

Are you using Universal Analytics?


JavaScript or any related DoubleClick feature, including: Remarketing. DoubleClick Campaign Manager Integration. Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. This change results in more accurate and dependable data. Better Tracking Code. " Better load times! Get custom data.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came. Wordperfect and Lotus123. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. I could go on, but I won’t. Standard Rate and Data. SEO.

The dashboard has finally been perfected


Google Doubleclick for Publishers. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. But that’s not enough.

How To Find The Money For Content Marketing

B2B Marketing Insider

The average click-through rate of display ads is 0.1% ( DoubleClick ). Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Calculate the Costs of Unused content. Let’s start with calculating costs.

Google Launches Improved Online Advertising Metrics for Brand Marketers


Active View is being submitted for accreditation by the Media Rating Council (MRC), will be available in the coming weeks within the Google Display Network Reserve , and will be made a universal currency that will ultimately be offered within DoubleClick for Advertisers and Google's publisher partners, meaning advertisers will have the opportunity to pay only for Active View, or viewed impressions.

The New Boundaries of Targeting for B2B Marketing

Digital B2B Marketing

When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. What if your message could get through to more of these individuals and companies? Today, there are a number of new and emerging opportunities to do exactly that.

Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum


Ad servers such as Doubleclick now allow advertisers and publishers to buy and sell ads across a variety of platforms (desktop, mobile, connected TVs) and formats (display, video, social) leveraging 360 degree insights across all of them. In my previous blog post, I talked about convergence of MarTech and AdTech and its potential impact on digital marketing as we know it. Let me explain.

Facebook Relaunches Atlas: What Does It Mean?


I wonder how this will develop: Will we see the migration of advertisers from Google’s DoubleClick to Atlas? Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal? We already know that both Facebook and Google use our data to target ads – when you search for a washing machine on Google, you will notice that advertisements on appliances will follow you for a few days/weeks on sites within the Google ad network. What’s new? You were looking for a washing machine.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)


If I sold a product that competes with DoubleClick, for example, I might find all the companies in my local area who are using DoubleClick, and then map out when each one was about to renegotiate their contract. In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics.

Should You Optimize Content for Google AMP?


DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Mobile is growing more powerful by the day, with 80 percent of people searching the Internet using smartphones, according to Smart Insights. Equally important, 70 percent of these people take action within one hour of completing their searches, says Chris Warden on Convince & Convert. Then everything comes to a screeching, sale-ending, halt. What is Google AMP? No cost.

A quick tour of measurement for video campaigns


DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Why is that the case? This is not the case with most other digital mediums. Marketing Data

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Visits.

Facebook's Emerging Ad Strategy

Manhattan Marketing Maven

The value of Atlas, widely considered second tier behind Google’s Doubleclick platform, is a head start on proving the impact and value of Facebook ads to a growing number of skeptical advertisers. If you pay attention, you can begin to see Facebook’s ad sales strategy coming together.    The announcement that Facebook is buying Atlas from Microsoft comes on the heels of Facebook’s announcement of big data alliances. The pieces of Facebook’s future advertising juggernaut are emerging.  The game plan directly addresses the biggest objections in adland. 

Inside The Washington Post’s Quest to Fix Ad Tech


“Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’ Web advertising is beset with problems. Ad blocking is growing.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Sponsored by Doubleclick. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. iPhone App. Marketing. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Email. Analytics. Media. Media Planning Media Buying Publishing Display Advertising Video Mobile.

Facebook Goes Direct

Manhattan Marketing Maven

They zeroed-in on retargeting, their specialty, and compared results against traditional display and retargeting inventory from online ad exchanges like Google’s DoubleClick , Yahoo’s Right Medias Exchange and AppNexus.  From the moment, the first brand on Facebook collected 10,000 fans, marketers have been asking about the relationship between “likes” and sales. Initially Facebook found a dozen ways to deflect the conversation.    Facebook doesn’t really sell, they’d say. Its about relationships, buzz and engagement.   But the guys paying the bills kept asking.

Meet WPP’s firm of strategic marketing technologists


I studied media law and telecoms at Columbia Law School and had some brief experience in pay-TV before setting up the first international ad network running on the DoubleClick platform in 1997 in South Africa. In advance, Stephan was kind enough to take some time to share his perspective on helping marketers tame the marketing technology beast. Or is there an ongoing relationship?

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. Gene Carrs Patron Technology Blog. E-marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. E-mail Marketing. Web Design.

Mail 106

Upcoming Event: How To Build A Demand Generation Machine With.


He has also deployed webcasting solutions for NYU, USC, California Pizza Kitchen, DoubleClick (Google), and hundreds of other small to enterprise-sized organizations. However, most still find it challenging to build a demand generation machine that turns out audience and fuels their sales department with quality leads. Sign up. Get all the articles via email. 50 Ways To Make 2011 Rock 2.

‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform


So basically @AdblockPlus blocks publisher ads then resells those stolen impressions through an exchange run by @doubleclick ? Yesterday, Adblock Plus announced it was launching an ad network called the Acceptable Ad Exchange. The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. The response from some in the publishing world was swift, angry, and confused. There is just pure scumbag theft If you see anyone from @AdblockPlus at #dmexco2016 feel free to shout and point

Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

According to DoubleClick’s Viewability Best Practices, ads published immediately above the fold enjoy better performance than those published higher on the page. Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another. Why such discouraging numbers? But many issues that contribute to inadequate viewability are well within your control.

How Cookies & Website Tracking Tags Can Help Grow Your Biz

Vertical Response

DFA – (DoubleClick for Advertisers) – Advertising tool to help manage your online advertising efforts. Have you ever looked at a product online, or visited a particular website and then later saw ads for that same product or website elsewhere online, almost as if it was following you? This is done with the help of tracking pixels, tags and cookies. You can also easily use them to track users to your site, monitor specific actions taken on your site or app, or track different types of marketing programs. What is a pixel? What is a cookie? Example of a tag and cookie in action.

SEO 10


Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell. We wanted—and felt that we deserved—more. What did?

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure. In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. What did?

Find the Perfect Social Media Network(s) for Your Biz

Vertical Response

Pinterest , Tumblr and Reddit are great for compelling pictures and engaging content, but Pinterest is far more popular with women, and Reddit trends more towards men – 72%, ages 25-34 years to be exact, according to DoubleClick. Breathe. The good news is, you don’t have to be on every social media network, nor do you need to spend tons of time on them. All rights reserved.

YouTube Launches New and Improved YouTube Analytics


Total Estimated Earnings tells you the net revenue from Google-sold advertising, AFV Earnings provides the estimated earnings from auction sold advertising via AdSense for Video, and YouTube Earnings shows the estimated earnings from Doubleclick advertising and any other YouTube-sold sources. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights.

How to Build Consensus for Brand Storytelling within the Enterprise

Content Standard

According to Doubleclick , display advertising click-through rates are 0.06 People hate change. For both physiological and cultural reasons, we are averse to it. Multiply that singular aversion to change by 5,000 people or so, and we begin to see why it’s difficult to alter the course of the enterprise business. Let me warn you—it won’t be easy. Know Your Stakeholders.

Tracking Links - URL Redirects

PR Meets Marketing

Just keep in mind that people may go directly to a website as a result of media and banner advertising ( DoubleClick Touchpoints IV report ). One of the difficulties of PR is knowing the impact that press releases, articles and even emails have on initiatives. URL redirects can be used to help track traffic going to a particular webpage. An URL redirect enables you to go to the same page with various URLs. For example, a client can see that traffic originating from "" was for general PR activities, while traffic for "" could have been for an upcoming launch.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Before that, as SVP/GM of the Marketing Automation group at DoubleClick, he was instrumental in establishing DARTmail as the industry leading email marketing solution. Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%! For them the problem is not just that they don't have a website but promoting their website as well.